1. Presented by Bill Daring, CEO KMP Interactive Marketing & Technology [email_address] +44 161 429 1492 Processes for the development of a content managed website

7. What is a website today?

8. … .the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity. “ ” Jeffrey Zeldman

10. Separation of content from presentation

11. Web content should be constant Presentation / Design Presentation / Design Delivery Platform Delivery Platform Presentation / Design Delivery Platform Content

12. Beyond the website

13. Brand is not just visual Tone Persona Phraseology Brand guidelines for content authors

14. Web content should be portable Web Content Portable Data

15. Processes to build today’s content managed website

18. Client Engagement

19. Client pitch

21. Concept 1 - A fun place for families with kids Concept 3 - Destination Chester Zoo Concept 2 - The largest Zoo in the UK

25. Concept 1 - A fun place for families with kids

26. Discovery, design and scoping

28. Design

29. Site map

30. Wireframes

32. DESIGN CHANGE

33. Assets development

34. Social Network Marketing application

35. Technical Scope

37. Site build

44. Testing

46. Content Entry

49. LAYOUT CHANGE Fold

50. Site clean up

58. SEO

59. Web analytics

60. Summary

64. Estimated vs Actual costs

66. Thank you for listening [email_address]