2.  Facebook is a Social Media Networking
website with over 1 Billion Active Users
worldwide
 In Trinidad and Tobago alone there are
over 480K active Users – that’s 32% of the
population and 65% of all persons who
have access to the internet in the
country

3.  The Personal Profile
› For connections with Family & Friends
› Maximum of 5000 Personal Connections
› Unlimited Subscriptions are allowed but with
limited interaction capabilities
› Allows Photos, Videos, Notes, Game
Applications etc
› Interconnections available with most social
media platforms: Twitter, Tumblr, Instagram
etc
› Usable Via Mobile Phone/ Mobile Ap

4.  The Fan Page
› For Businesses, Brands, Celebrities, Charities etc.
› Unlimited Connections
› Ability to create Micro Websites via Tabs
› Allows Photos, Videos, Notes, Game Applications
etc
› Interconnections available with most social
media platforms: Twitter, Tumblr, Instagram etc
› Usable Via Mobile Phone/ Mobile Ap
› Provided Marketing Analytics
› Multiple Admins can operate on various
permissions levels

5.  The Community Page
› For Charities, NGOS, Listed Interests
› Unlimited Connections
› Very simple features
› Allows Photos, Videos, Notes, Game
Applications etc
› Usable Via Mobile Phone/ Mobile Ap
› Will be developed when a specific tag
trends on facebook and no page/profile is
available for it – can also draw information
from the web to propagate fields

6.  The Group
› Designed to allow persons with similar
interests to interact
› Works like a traditional forum message board
with threads
› Very limited Functionality is available for
customisation

10. Facebook Ads target
specific users by key
demographics and
interest.
Facebook Ads must be
concise, with a clever call
to action to encourage
users to click it.
They can be pointed to
your website, or to your
facebook page
Read the rules of creating
a Facebook Ad
Be mindful of the spend
and monitor them
diligently so you do not
over exert your budget

11.  Understand your audience
 Keep status updates to 1 sentence maximum; do not post
more than 3 times daily unless your audience will respond
 Popular times to post are 8am, Noon, 4-6pm
 Use clever images, memes and videos
 Post materials that are relevant to your audience to keep
them engaged
 Connect your Social Media Together
 Create a custom url asap via
http://facebook.com/username
 Review your analytics weekly and use them to see which
types of posts are successful and adapt your weekly
strategy to suit
 Grammar and Spelling are VERY important

12.  Establish House Rules
 Never delete or dismiss negative posts,
acknowledge and address them
 Ban Users who abuse you and or other
fans
 Create a standard time when you
address Fan’s Questions or Concerns on
your posts

14.  A blog is a narrative usually 300-500
words long with supporting images or
video that gives readers your opinion on
a matter of interest
 A video blog is 1st person video also
discussing or giving a testimonial on a
topic

15.  Research where your
Audience Shares
Their Blogs
 Use your Facebook
Fan Page to Ask
Questions on where
your fans post
 Pick a popular
platform for your
target

16.  KISS – Keep it Simple and Short
 Research the subject matter and list your
references
 Never plagiarize another blog – you will
be caught and shamed by your fans 
 Always ensure your grammar and
spelling are on point
 Try to find an image or create an image
to match your blog subject

17.  Video Blogs should be scripted and
practiced
 Add a personal signature or phrase to
begin or end your video blog
 Do not rant, be calm and witty
 Look presentable, ensure the point of
view of the camera defines you but
remains uncluttered and appealing to
your audience

18.  Use your blog as a main content
medium for your Facebook Fan Page
 This will help give your space a unique
identity and allow you to engage with
your fans all the while seeming genuine

19.  Develop a Facebook Fan Page for your
individual Brand
 Conceptualize a brand identity for
facebook facebook: Cover Photo & Profile Pic
 At home complete your Fan Page and
email the custom link to utt@imsroyer.com
 Research and Identify a Blog Platform
 Reserve this platform with your brand
identity
 Conceptualize the concept for your first
Blog
 At home complete your blog identity and
create either a blog or video blog and
email to utt@imsroyer.com

20. utt@imsroyer.com
+868-721-7292
Twitter: @imsroyer
Slides available for download:
http://www.slideshare.net/imsroyer/