SEO 101 For SMEs: Tips & Tricks to Rank High and be Found in Google! by Eugene the SEO King

1. SEO 101 For SMEs
Tips & Tricks to Rank High
and be Found in Google!

2. Eugene The “SEO King” Macarius
Thank You!!
Think Like A Search Engine Spider !!
1. Former Director of Digital Marketing, Retail Banking
Standard Chartered Bank
• Eugene was instrumental in the planning, co-ordination and execution of
2 key marketing campaign roll out for Christmas 2018 Promotions and Bonus$aver
Relaunch.
2. Eugene is currently an independent Principle SEO, Social Media & Internet Footprint
Expert as well as an Internet Marketing Coach & Mentor and has well over 15 years of
website and digital marketing experience under his belt.
3. Certified SEO Practitioner as well as an avid Social Media Enthusiast, with a strong passion
for Information Technology and All Things Digital.
4. He has the deep passion and is ever ready to coach his peers in the Digital Marketing
space, also founded the Internet Marketing Secrets invite-only group; thereby earning his
nickname SEO King in the Digital Marketing world.
My Digital NameCard
Connect me now at
www.ImSeoKing.com

3. Thank You!!
Think Like A Search Engine Spider !!
1. SEO is the process or Building an Internet Footprint for your
business.
2. An Internet Footprint acts as an Online Street Sign for the search
engine spider which each have a program known as a “crawler” or a
“bot”.
3. Driving Vs Hansel & Gretel.
www.IMSeoKing.com
What is Search Engine
Optimisation (SEO)?
WHAT IS SEO?
Are you Building your Internet Footprint?

4. Who Came First
The Google or the
Yahoo?

5. Timeline of Search Engines
1990 - 1991 1993 1998 TODAY1994
Pre-web search engine
1990: The Archie search engine,
created by Alan Emtage, Bill
Heelan and J. Peter Deutsch,
computer science students at
McGill University in Montreal, goes
live.
1991: The rise of Gopher (created
in 1991 by Mark McCahill at the
University of Minnesota) leads to
two new search programs,
Veronica and Jughead.
Birth of First web robot
Matthew Gray
produces the first
known web robot, the
Perl-based World
Wide Web Wanderer,
and uses it to generate
an index of the web
called the Wandex.
Yahoo was born
Infoseek, World Wide
Web Worm,
Webcrawler, Lycos
engines were born
Yahoo! Was
born !!
Google was born
The domain
Google.com is
registered.[9] Soon,
Google Search is
available to the public
from this domain
(around 1998).
GOOGLE was born!!
Google is Number #1
Why is
this so?
Timeline of search engines: https://en.wikipedia.org/wiki/Timeline_of_web_search_engines
www.ImSEOKing.com

6. Why Google Won the Search Engine Wars?
1. A focus on User Experience: Google started with the
idea that users essentially wanted access to the most
relevant information in relation to their search queries.
2. Indication of Relevancy: Sergei Brin and Larry Page
thought links and clicks as a sort of recommendation,
an indication of relevancy and value. No other search
engine was doing this at that point in time.
3. Search Result Relevancy: A query typed in Google
provided more relevancy than did Excite, Yahoo and
other search engines.
4. No Ads: Google initially didn't include any
advertisements on their page.
5. Be Radical: A search query in Google, directed
users away from their page and towards relevant
search results. This was a radical move, as Google did
not yet have a business model to monetize.
At this time, revenue generation on the web was still being
negotiated, all of the competition was still operating by
trying to keep users on their pages in order to capture more
advertising dollars.

7. Win the War!
The Race to be
Relevant

8. Google Bought Tech Companies
(Google Love Google)
THE INTEGRATED GOOGLE CLOUD
1. Google Classroom: On 28 November 2018,
Google bought Workbench, an Education
technology firm.
2. Google Maps: On 11 June 2013, Google bought
Waze, a GPS navigation software
3. Google Sites: On 31 October 2006, Google
bought JotSpot, a Web application
4. Blogger: In October 2003, Google bought
Genius Labs, a Blogging software company
5. Google Suite: Gmail, Docs, Drive & Hangouts
6. Google Cloud Platform: A new & smarter way
to work
ADVERTISING & AD SERVING
PLATFORM
Google Adsense & Adwords
1. In April 2003, Google bought
Applied Semantics, an Online
advertising company.
2. This technology forms the core
technology behind Google Adsense
and Google Adwords.
PHOTO & VIDEO SERVING
PLATFORM
Google Photos
1. In July 13, 2004, Google bought
Picasa, an online Image organizer,
this forms the core technology
behind Google Photos today.
YouTube
1. In October 9, 2006, Google bought
YouTube, for $1,650,000,000
2. Today Youtube.com is the number
#2 Search Engine in the world.
STATISTICS & ANALYTICS PLATFORM
Google Analytics
1. In March 28, 2005, Google bought Urchin
Software Corporation, a Web analytics
company.
2. This technology forms the core of what is
known as Google Analytics today.
Google is a computer software and a web search engine
company that acquired, on average, more than one
company per week in 2010 and 2011. – In the race to
be relevant!!
List of mergers and acquisitions by Alphabet
https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Alphabet

9. Google Made Algorithm Updates
Google Panda
• FEB 2011
• On Page filter
to flag poor quality
content
• Mainly to handle
keyword stuffing and
sites with thin
content.
• Outcome is to ensure
relevant results return
that have quality
content on sites.
Google Penguin
• APR 2012
• Off page
penalty to
flag sites with
spammy
links.
Google Pigeon
• JULY 2014
• Local search
update.
• Prominence of
local listings
based on
proximity &
local reference.
Google
Hummingbird
• SEPT 2013
• Conversational
Search.
• Understand
user search
intentions
better.
• Understand
whole
sentences vs
just individual
words.
Google RankBrain
• OCT 2015
• To better handle
never seen before
search queries.
• New Company or
New Property
Launch.
• Machine Learning
(AI) to better
understand user
search intent and
also sentiments.

10. IS Google All About Keywords?
NOT ALL KEYWORDS ARE MADE EQUAL
• Which Keyword will your buyer search for?
Property Vs Apartment in Manhattan Vs 3 Room Apartment in Manhattan
• Which is a “Buying” Keyword – Keyword with commercial search intent?
• Do not over-optimise keywords; main reason should be readable and
relevant to website visitor.
THE DEPARTMENT STORE ANALOGY
• Keywords & Topical & Contextual Relevancy to your market.
• Is Your site well organised? Does Google know the location
& service area of your Business?

11. Is Google Page #1 Easy to
Achieve?
How About Multiple
Google Page #1 Listing?
Demo

12. The Google Search Engine Results Page

13. The Google Search Engine Results Page
Ice Sculpture Singapore
11.7 million results
A Google Search Engine Results Page
has 10 Results per page!
RESULTS ACHIEVED 5 listings on Page #1
for 11.7 million results.
• #2
• #3 – Image Pack Listing
• #4
• #9
• Map Pack Listing
MULTIPLE GOOGLE PAGE #1
LISTING UNLOCKED!

14. So How Did He
Do IT?

15. Getting into..
The MIND Of GOOGLE!
TOPICAL
What is the key
Topic / Idea?
1. Keyword & synonyms.
2. Keyword repeat ion
on different pages
stress that site is
about this keyword.
AUTHORITY
Where is Info Seen?
1. Initially volume of
backlinks.
2. PR & Social Media.
3. Quality of backlinks
vs quantity.
4. Don’t go crazy on
backlinks.
CONTEXTUAL
What Type of Info?
For eg. Apple
1. Apple the Fruit
2. Apple the
Company & its
Products
RELEVANCY
Is it Relevant?
1. The moment
Google stops
being relevant in
its search results,
Yahoo takes over.
2. This is a BIG
factor!! Hence
Google Dance.
1. Today Google as a Dominant Force in Search. #1 & #2 Search engines belong to Google.
2. Google boasts an Impressive Market Share and largely overshadows its competition in many of the
world's key markets (except China).
3. No other search engine has its name used as a verb in a sentence
(ie: "I don't know, why don't you Google it"?). www.IMSeoKing.com

16. Are you barking up the wrong SEO Tree?
Things to do before SEO The SEO Process
1. Market – Everyone??
2. Customer
3. Competitors
4.Leads
Ethical Bribe, Leads Generation, Nurturing then
Sales. Other considerations CRM & PDPA.
Where is their playground? Which
Social Media, Ads – online & offline?
Customer Avatar: Can you map
her to your niece?
Market: Weight Loss
Niche: Weight Loss for Women
Sub Niche: Weight Loss for
Women who just given birth
1. Keywords
2. Structure
3. Content
4. Images
5. Video
6. Backlinks
Its Quality not Quantity that
matters!
YouTube is the #2 Search Engine!
On Website & Google Photos.
Follow On Page SEO.
Imagine Google stepping into
your Website “Department Store”.
Keyword with Commercial Intent
or Buying Keywords eg. Property.
COMMON SENSE

17. The Anatomy of a Website
You can install Pixels to help gather
information for you: Google Adword
Pixel, Facebook Pixel & LinkedIn Insight
Tag
TRACKING & INFO GATHERING
Tools that can be installed to help you
capture site visitor stats (Google
Analytics) and behaviour (HotJar)
STATISTICS & ANALYTICS
“Hey Google, wave wave, my site has got
new content!!”
Google XML Sitemap & HTML Sitemap
SECRET INFORMANT TO GOOGLE
Small considerations like if your audience
is in Singapore, preferably hosting should
be in Singapore too. Also Secured
Sockets Layer (SSL) should be considered.
DOMAIN & WEB HOSTING
Website content management platform,
functions, theme or skins. Design of
menu structure, category, tags and
internal linking of posts.
INTERNAL OR ON PAGE FACTORS
Submission of Google XML Sitemap. Only
prominent Directory Submissions.
Promotion on key Social Media platforms.
EXTERNAL OR OFF PAGE FACTORS
www.ImSEOKing.com

18. Main Title: The main title of the article should contain the article
keyword that we wish to rank for. The keyword is usually located
closer towards the left or starting the title.
Sub Titles: For an article minimum is to have at least 2 or 3 subtitles.
Each subtitle will have to contain the keyword in it.
Images: rename images to include keyword as part of image name.
First Paragraph: The first paragraph of the article must contain the
keyword preferable as starting with the keyword or placing the
keyword at the left most possible position, nearer to the starting
sentence of the paragraph.
Content Block: As a tough guide if your content is 3 paragraphs, then
the keyword should at least appear 2 times in that content block. Each
content block must build upon the previous one to tell a story. An
article can contain as many content block as possible so that the total
words meets the article requirement of at least 500 to 800 words per
article.
Last Paragraph: In the last paragraph, the last sentence has to have
the keyword towards the end of the sentence when possible or
closest to it.

19. BACKLINKS BACKLINKS
BACKLINKS
• LINK POPULARITY
• LINK REPUTATION
• LINK DIVERSITY
• SPEED OF LINK BUILDING

20. Immediate Tips on Improving SEO for your business!
(The Google Love Google Concept)
DOMAIN & HOSTING
• Hosting in same Country that your main business area is from (Loading
Speed & Location).
• Keyword in Domain Name.
• Buy an SSL secured domain for your site.
WEBSITE PERFORMANCE
• Beautiful Images ( too little text | too large file size)
• Pay attention to Mobile Optimisation of your website (Responsive
Design).
• Take note of Website Load Speed. (big images, un-necessary scripts and
too many plugins)

21. Immediate Tips on Improving SEO for your business!
(The Google Love Google Concept)
CONTENT OPTIMISATION
• Always write with readers in mind and then the search engines.
• Ensure that you write in Topical Relevance and Contextual Relevance.
• Optimise the image file names with keywords.
LOCAL SEO (LOCATION OPTIMISATION)
• List your business in Google My Business. So that this maps your business
mentioned in your website to a location.
• List in General Directories & Trade Specific Directories using the same
format for Business Name, Address and Phone (NAP).

22. Immediate Tips on Improving SEO for your business!
(The Google Love Google Concept)
VIDEO OPTIMISATION – YOUTUBE OPTIMISATION
• Are you leaving money on the table by not being in Youtube?
• Youtube is the 2nd Largest Search Engine after Google.com
• Have a presence in Youtube and optimise it for search.
SOCIAL MEDIA, IMAGES & GO LIVE TECHNOLOGY
• Study where your competitors have their presence in!
• Have a presence in Social Media.
• Have branded images in Google Photos.

23. Announcements

25. Priority Registration:
https://imseocoach.com/seo-skillsfuture-course/

26. FREE ONLINE MARKETING
COMMUNITY
MY FREE GIFT TO ALL
The learning continues at:
IMSecrets.IMSeoKing.com
IMSEOCoach.com/internet-
marketing-secrets/
ImSEOKing.com
Thank You!!
Be on the Radar of
Google Always.

27. Questions?

28. Write me a Recommendation on LinkedIn:
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