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"If you don't build it, they won't come." If you don't advertise, they may not find you. ADVERTISING
Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
 
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives…….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Aspects ,[object Object],[object Object]
SOCIAL IMPLICATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economic Aspects ,[object Object],[object Object],[object Object]
ECONOMIC IMPLICATIONS ,[object Object],[object Object]
LEGAL IMPLICATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role in Modern World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Forms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ethics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Advertising and Social Responsibility
Socially responsible Ads
This is the picture by Nike  showing the strength of their foot ball but in reality neither the footballs are so huge nor so powerful It is ethically wrong to show something that doesn't exist
Unethical ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertisers say ,[object Object]
Advertising can’t do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Ads that Speak
Top ten brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top ten service brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Agency ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types   ,[object Object],[object Object],[object Object],[object Object]
Cont… ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Agency departments ,[object Object],[object Object],[object Object],[object Object],[object Object]
The World of Ad agency Advertising Agency Media Specialist The Advertiser Professional Org’s The Media Training Suppliers
Advertising campaign ,[object Object],[object Object]
[object Object]
Managing the Advertising Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising objective ,[object Object],[object Object],[object Object],[object Object]
Advertising Budget ,[object Object],[object Object],[object Object]
Selecting Media for Message Delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating an Advertising Message ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
10 Ways to Run Advertising Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 Tips for an Effective Advertising Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AIDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Ads
[object Object]
Exercise -1
Exercise - 2
Exercise - 3
Exercise - 4
Exercise - 5
Exercise - 6
Exercise - 7
Exercise - 8
 
Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont…. ,[object Object],[object Object],[object Object]
Some other benefits are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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