1. 2013
Basket Abandonment Stats
Taken from a consolidation of 200 leading global brands (including Sony, Millennium Hotels &
Ralph Lauren) here’s 7 big basket abandonment stats from April, May & June 2013
CLICK THROUGH RATE
Traditional
Marketing
Emails
Basket
Abandonment
Emails
Vs
CTR of Traditional Marketing Emails
CTR of Basket Abandonment Emails
4%
CTRs
14.2%
“Traditional email marketing achieves an average click-through rate of around 4%, proving the
importance of relevancy that basket abandonment emails deliver. Clean, responsive designs
which incorporate strong brand imagery along with full product details typically perform best.”
- Dominic Edmunds, SaleCycle President
Quarterly Update: Q1 v Q2
Abandonment is on the up, with
over three-quarters of shopping
Most abandonments
THU
carts abandoned in Q2
happen between 11am &
12pm with Thursday the
most common day.
75.5%
Q1 2013
11am-12pm
Thursdays
Almost half of all basket
Over a third of email
abandonment emails
clicks lead to a purchase
are opened.
back on site
45.7%
34.9%
Q1 2013
Q1 2013
The AOV of purchases from
Every single basket
basket abandonment
abandonment email
emails is 18% higher than
sent, delivers over $6
typical purchases
in revenue.
18.0%
$6.07
Q1 2013
Q1 2013
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