Hosted by IMPACT Branding & Design and UserTesting, this webinar will teach you how to how to breathe life back into your email marketing and automation using personalization and UX. Watch it on-demand now here: https://offers.impactbnd.com/bring-your-automated-emails-back-to-life-through-personalization-ux
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
How to Bring Your Automated Emails Back From the Dead [Webinar Slides]
1. Bring your automated emails
back from the dead:
Erica Dube
Account Strategist at IMPACT
@ericandube (@impactbnd)
#UTwebinar
It’s never too late to delight your customers
Vin Gaeta
Account Strategist at IMPACT
@vinImpact (@impactbnd)
Hannah Alvarez
Content Marketing Manager
@hannahkalvarez
30. Right content, at the right time
Subscribes to Blog
Email: Top of the
Funnel eBook
Downloads eBook
Does NOT
Download eBook
Send Success
Story, MOFU Offer
Re-engagement
email: related blog
articles, another
eBook option
● Value
● Educate
● Use suppression in workflows -
do not annoy contacts
● Testing
● Make choices for emails based
on behaviors
#UTwebinar
31. Every automated
campaign needs an end-
goal
Take contacts out of automated
email campaigns if they reach the
“goal” (i.e. contact sales,
purchased, entered free trial)