In these slides, we give you a general look at the science behind a Website Redesign. You'll learn the difference between a marketed website vs. a brochureware, what constitues a great, lead generating homepage, and whether or not you should redesign your website. Watch the full webinar here to get a more in-depth look! http://www.youtube.com/watch?v=xzZK67Wr1CU For even more on IMPACT's website redesign, be sure download our awesome Website Redesign 101 eBook at http://www.impactbnd.com/web101!

1. HOW IMPACT DOES
WEBSITE REDESIGN

2. TOM DISCIPIO Follow me on twitter
@TomDiScipio
Tom
DiScipio
is
the
Director
of
Project
Marke5ng
and
Partner
at
IMPACT.
He
oversees
and
manages
a
team
dedicated
to
comple5ng
any
and
all
website
design/
redesign,
branding,
video,
and
social
media
projects.
FUN FACT: Tom
used
to
collect
all
styles
of
empty
Altoid
5ns
for
several
years.

3. WEBSITE REDESIGN 101 EBOOK!
In this eBook, you’ll learn:
ü Reasons
for
Redesign
ü Website
Asset
Checklist
ü Content
Development
ü Most
Important
Factors
in
Website
Design
Download Here è
IMPACTBND.COM/WEB101

4. AGENDA
1 The “3 Second” Homepage Test
2 Marketed vs. Brochureware Website
3 How IMPACT Builds Websites
4 Managing A Website With a CMS
5 Critical Website Metrics
6 Tons-O-Fun 301’s
7 Should YOU Redesign Your Website

5. THE “3 SECOND”
HOMEPAGE TEST
1

6. THE “3 SECOND” HOMEPAGE TEST

7. THE “3 SECOND” HOMEPAGE TEST
• Can a visitor understand what you do?

8. THE “3 SECOND” HOMEPAGE TEST
• Can a visitor understand what you do?
• Does it give the right first impression?

9. THE “3 SECOND” HOMEPAGE TEST
• Can a visitor understand what you do?
• Does it give the right first impression?
• Does it have the right feel?

10. THE “3 SECOND” HOMEPAGE TEST
FAIL

11. MARKETED VS.
BROCHUREWARE
WEBSITE
2

12. MARKETED VS BROCHUREWARE WEBSITE

13. MARKETED VS BROCHUREWARE WEBSITE
Clear Company Message

14. MARKETED VS BROCHUREWARE WEBSITE
Company Video or Slideshow

15. MARKETED VS BROCHUREWARE WEBSITE
Clear Call-To-Actions

16. MARKETED VS BROCHUREWARE WEBSITE
Case Studies

17. MARKETED VS BROCHUREWARE WEBSITE
• Simple and clear company message
• Company Introduction Video or Slideshow
• Call-to-Actions
• Case Studies or Testimonials

18. MARKETED VS BROCHUREWARE WEBSITE
• Simple and clear company message
• Company Introduction Video or Slideshow
• Call-to-Actions
• Case Studies or Testimonials
GENERATE LEADS!

19. MARKETED VS BROCHUREWARE WEBSITE
• Landing pages with forms to collect vital
prospect data
• Calls-to-Action in the sidebar
• Links to your social media channels
• A way to measure important website metrics

20. HOW IMPACT
BUILDS WEBSITES
3

21. HOW IMPACT BUILDS WEBSITES
IMPACTBND.COM/WEB-REDESIGN

22. HOW IMPACT BUILDS WEBSITES

23. HOW IMPACT BUILDS WEBSITES
• Much better product at a much lower cost

24. HOW IMPACT BUILDS WEBSITES
• Much better product at a much lower cost
• Allocate funds to marketing strategies
and campaigns

25. HOW IMPACT BUILDS WEBSITES
• Much better product at a much lower cost
• Allocate funds to marketing strategies
and campaigns
• Quicker turnaround

26. HOW IMPACT BUILDS WEBSITES
• Much better product at a much lower cost
• Allocate funds to marketing strategies
and campaigns
• Quicker turnaround
• Come built in with amazing features

27. HOW IMPACT BUILDS WEBSITES
• Mobile friendly / Responsiveness
• Lead generating sliders
• Cross browser compatability
• Easily Customizable
• Easily updatable via CMS

28. MANAGING A
WEBSITE WITH
A CMS
4

29. MANAGING A WEBSITE WITH A CMS

30. MANAGING A WEBSITE WITH A CMS
• Plug & Play functionality
• Built on a blogging platform
• Ease of use
• Update from anywhere
• 1000’s of template options

31. MANAGING A WEBSITE WITH A CMS

32. MANAGING A WEBSITE WITH A CMS
• Site Hosting • Lead Management &
• Blogging Platform Intelligence
• Blogging Analytics • Keyword Analysis
• Social Media Analytics • Email Manager w/ Lead
• Landing Page Builder Nuturing
• CTA Builder & A/B Tester • And More!

33. CRITICAL WEBSITE
METRICS
5

34. CRITICAL WEBSITE METRICS

35. CRITICAL WEBSITE METRICS
• Website Visitors

36. CRITICAL WEBSITE METRICS
• Website Visitors
• Leads

37. CRITICAL WEBSITE METRICS
• Website Visitors
• Leads
• Customers

38. CRITICAL WEBSITE METRICS
• Website Visitors
• Leads
• Customers
• Visitor to Lead Conversion Rate

39. CRITICAL WEBSITE METRICS
• Website Visitors
• Leads
• Customers
• Visitor to Lead Conversion Rate
• Visitor to Customer Conversion Rate

40. TONS-O-FUN
301’S
6

41. TONS-O-FUN 301’S

42. TONS-O-FUN 301’S
• Keep web search traffic happy

43. TONS-O-FUN 301’S
• Keep web search traffic happy

44. TONS-O-FUN 301’S
mywebsite.com/about_my_company.html

45. TONS-O-FUN 301’S
mywebsite.com/about_my_company.html
mywebsite.com/about-companyxyz

46. TONS-O-FUN 301’S
mywebsite.com/about_my_company.html
mywebsite.com/about-companyxyz

47. TONS-O-FUN 301’S
mywebsite.com/about_my_company.html
mywebsite.com/about-companyxyz

48. SHOULD YOU
REDESIGN YOUR
WEBSITE?
6

49. SHOULD YOU REDESIGN
YOUR WEBSITE

50. SHOULD YOU REDESIGN YOUR WEBSITE
YOU SHOULD NOT REDESIGN, IF:
• You have a new corporate look and feel…
• It’s been 12 months since the last redesign
• The CEO wants to do it

51. SHOULD YOU REDESIGN YOUR WEBSITE
YOU SHOULD REDESIGN, IF:
• You want to be found by more prospects
• You want to drastically improve your brand
• You want to convert more
prospects into leads and
eventually sales

52. SHOULD YOU REDESIGN YOUR WEBSITE
YOU SHOULD REDESIGN, IF:
• You want to be found by more prospects
• You want to drastically improve your brand
• You want to convert more
prospects into leads and
eventually sales

53. WEBSITE REDESIGN 101 EBOOK!
In this eBook, you’ll learn:
ü Reasons
for
Redesign
ü Website
Asset
Checklist
ü Content
Development
ü Most
Important
Factors
in
Website
Design
Download Here è
IMPACTBND.COM/WEB101