Unilever's VP of Global Media Innovation presented at the IMEDIA Agency Summit in Scottsdale, Arizona in December 2013. The presentation discussed how Unilever has re-framed its media strategies and organization to better address the transformed media landscape due to the internet. Key changes included creating a Global Media Innovation Team, re-framing global media partnerships, agency roster, spending, and how technology is used. Examples were provided of how specific brands have re-framed campaigns for social media and mobile. Results from 2013 showed significant growth in digital metrics and awards won across countries and categories. The presentation concluded by looking ahead to what is next for Unilever from 2013-2015 to continue innovating in media.