Practical guidelines for small business owners to use social media for lead generation.

1. How to Generate Leads
Presented by Isabella McPeak

2. Social media has gone from a fad
to something you can’t ignore
anymore.
•What should you do?
•Which tools should you use?
•How much time is needed?
•Who should do it?
•What should you say?

3. Here are the answers – Big Picture – Overview:
• You need more than this presentation
• It is up to you to decide, commit. learn more,
practice and implement
• You need to be consistent and schedule it.

4. Agenda
1. What is Social Media?
2. How does it fit into your overall
marketing plan?
3. How much time should it take?
4. Should you do it yourself vs.
outsource it?
5. Which tools are right for you?
6. Content is king. What type of
content should you create?
7. How do you measure results?
8. How to get started

5. The Basics

6. 4 Steps to Make
Social Media work
for you

7. Budget Increase %
for Marketing
Strategies in 2011
Source: Strongmail
Marketing Trends Survey
2011 provided by eMarketer,
Dec 9, 2010

8. Your Marketing Plan
10% of your time or
10 x 10
Jan Feb Mar Apr- budget into 10
Marketing Plan
different strategies =
Referrals 2/month 2/month 2/month 2/month 100% of your
marketing
Newsletter 1/month 1/month 1/month 1/month
Strategic Partners 1/week 1/week 1/week 1/week
Direct Mail 5/week 5/week 5/week 5/week
Speaking 1 1
Networking Groups 1/week 1/week 1/week 1/week
Website 24x7 24x7 24x7 24x7
Signage 24x7 24x7 24x7 24x7
Public Relations 1/month 1/month 1/month 1/month
Social Media 5/week 5/week 5/week 5/week
Blog 1/week 1/week 1/week 1/week

9. Why and How is
Social Media Used
for Small Business
eMarketer.com and Adology
survey of 782 small and mid-
sized businesses
November 2010

10. Business to Consumer (B2C)
Business to Business (B2B)

11. Consumers trust each
other more than they do
marketers and
advertisers
It’s all a matter of
Isabella McPeak @isabellamcpeak

12. The Hierarchy of
TRUSTED Sources
#1 Friends, Family
Face-to-face,
Editorial Content, personal
Traditional and Online interactions
“Social Sites” Real Friends
Advertiser
Sources: Edelman; ARAnet; Lightspeed Someone I follow
Research; Technorati, etc on Twitter

13. Social Media Tools
Used by Small Biz
eMarketer.com survey of 782
small businesses November
2010

14. • # of Likes on
Facebook
• # Twitter followers
• # hits on website
• Length of time per
unique visitor
• # of email
addresses
• # of downloads
• # of inquiries
• # of transactions

15. In traditional
marketing it’s
7 touches to a
new customer.
In Online
marketing, it’s
20 to 30 touches.
Conversion is
getting an email
address!

17. B2C B2B
Website Website
SEO SEO
Email Email
Blog Blog
Video Video
Linkedin (prof. services) Linkedin (incl. company)
Twitter Twitter
Facebook
Foursquare
Yelp
Groupon
Living Social

18. Google Adwords Keyword Tool - Free
www.bit.ly/betterkeywords
www.wordtracker.com
www.keywordDiscovery.com
Raven SEO www.raventools.com

19. Everything is
interconnected
Tweet from Facebook
Tweet from LinkedIn
Tweet from Blog
Do it Mobile
or use Hootsuite or
equivalent to
connect it all

22. http://odesk.com
http://elance.com
http://www.craigslist.org/
Fiverr http://www.fiverr.com
Isabella McPeak @isabellamcpeak

24. Twitter @isabellamcpeak
http://www.facebook.com/referralmarketingmarathon
Won’t you “like” me?
http://www.referralmarketingmarathon.com
http://www.peakfamilybusiness.com
http://www.linkedin.com/in/isabellamcpeak
Isabella McPeak, MBA
http://www.PeakBusinessCoach.com
9057 Greenwood Ave N
Seattle, WA 98103 (206) 352-0600
isabella@peakbusinesscoach.com

25. Advising family businesses, partners in business and high-performing
entrepreneur to reach their fullest potential since 2005.
Our motto is: Simple is Sophisticated.
Isabella McPeak, MBA
http://www.PeakBusinessCoach.com
9057 Greenwood Ave N
Seattle, WA 98103 (206) 352-0600
isabella@peakbusinesscoach.com