IT Technology Trends
2014
For Thailand
Assoc.Prof.Dr.Thanachart Numnonda
Executive Director
IMC Institute
2 September 2013

2
Gartner Top 10 Strategic Technology Trends
Media tablets and beyond
Mobile-centric applications and
interfaces
Social &contextual user experience
Application stores and marketplace
The Internet of everything
Next-generation analytics
Big data
In-memory computing
Extreme low-energy servers
Cloud computing
Mobile Device Battles
Mobile Applications and HTML5
Personal Cloud
Enterprise App Stores
The Internet of Things
Hybrid IT and Cloud Computing
Strategic Big Data
Actionable Analytics
In Memory Computing
Integrated Ecosystems
2012 2013
Source: Gartner

3
Gartner 2013 Hype Cycle for
Emerging Technologies
Source: Gartner; Aug 2013

4
Trend #1
Smartphone/Tablet Explosion:
Post-PC Era

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Trend #1: Smartphone/Tablet Explosion
The era of PC dominance with Windows as the single
platform will be replaced with a post-PC era where
Windows is one of a variety of environments IT
Thailand Mobile Subscribers 89.98 Million,
Penetration Rate 131.84%
Smartphone penetration in Thailand is now 31%
[Ourmobileplanet, August 2013].

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Trend #1: Smartphone/Tablet Explosion
Smartphone sales in Thailand are tipped to 7.5 million
unit of the total 16 million in 2013. [GfK]
Smartphone sales in Thailand is 2.87 million units in
the first four months of 2013: [GfK]
Devices sold in Thailand for 2012: Desktop-PC 1.26
million, Notebook 2.1 million, Tablet 1.3 million
[NSTDA]
Devices expected to be shipped in 2013: Desktop-
PC 1.5 million units, Laptops 2.5 million units, Tablet
3.5 million units [IDC]

7
Worldwide Devices Shipment

8
Smartphone Marketshare Q2: 2013
Source IDC

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Tablet Marketshare Q2: 2013

10
Thailand Smartphone Marketshare 2012

11
Frequency Computer Internet Usage
In Thailand
Frequency Mobile Internet Usage
In Thailand
Source: OurMobilePlanet, August 2013

12Source: TrueHits, July 2013
OS Browing

13
Trend #2
Cloud Computing:
From Personal Cloud to SaaS

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Trend #2: Cloud Computing
The Cloud hype is over. Expect deployments to
increase significantly in 2014.
IT users will familiar with personal cloud, especially
personal storage.
SME/Home users will start explore and use public
SaaS.
More SW vendors both international and local will
offer SaaS.

15
Google Trends [Thailand]

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Source : PwC Global 100 Software Leaders May 2013

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18

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Trend #3
Online Consumerization:
Social Networks / 3G /Broadband

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Trend #3: Online Consumerization
Thai people are now always on the internet, more
people have 3G and broadband access.
We change way of communication.
Internet Users in Thailand 23.86 million, penetration
35.8% [TrueHits, July 2013]
Internet Broadband 4.55 million users, 22.7%
penetration per household [NBTC, July 2013].

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Social Networks Population
in Thailand 2013
18.5 Million 18 Million 2 Million 5.3 Million
Videos
Source : ZocialRank.com

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Four Screens per User

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Source : We Are Social 2012
Source : Nielsen Thailand study 2013

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Trend #4
Mobile Applications:
Cross Platform with HTML5

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Trend #4: Mobile Applications
Hybrid approach allows developers to write HTML5
code once and deploy it on multiple platform.
Nevertheless, native apps won't disappear, and
will always offer the best user experiences and
most sophisticated features.
More than 50% of companies will look to the cloud for
their mobile app deployments.
By 2017, mobile app download is expected to
exceed 200 billion per year, and revenues will reach
$63.5 billion. [Portio Research]

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The Store Index

27

28

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Smartphone Activities
(Users in Thailand)
Source: OurMobilePlanet, August 2013

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Number of Apps on Smartphone
Source: OurMobilePlanet, August 2013

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Trend #5
Bring Your Own Devices:
Flexible Office/Workers

32
Trend #5: BYOD
Mobile Devices explosive, Work & Personal lines are
blurring.
Nearly 60 per cent of companies provide smart
phones to support their employees' work. [IDC]
Half of companies now allowed allow employees to
use personally owned devices to access the
corporate network. [Vmware; Thailand]
The choice of any device and anywhere, anytime
access
Need to develop a policy to prevent and protect
against cyber-attack

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Traditional IT
- Highly Infrastructure
- Desktop-fixed Device
-Data in Silos
-Individual Productivity

34
New Trends
- Lightweight IT
- BYOD
-Resource/Data anywhere
-Flexible Office
-Collaboration

35
Trend #6
IaaS:
Migreate Servers to Cloud

36
Trend #6: IaaS
Large enterprise will implement private clouds.
Internet Data Center amd Telco will provide public
IaaS.
Expanding of 3G and broadband will booth IaaS
revenue.
SME will host there servers on public IaaS either local
or international providers.
Government agencies will provide their own IaaS.
DRC pooling will leverage cloud IaaS.

37

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IaaS

39
Cloud Market in Thailand
มูลค่าปี 2556 ประมาณ
2,220 - 2,330 ล้านบาท
หรือคิดเป็นอัตราการ
เติบโตประมาณ
16.7% - 22.1%

40
Trend #7
Internet of things:
Connected Anywhere, Anytime
and Anydevices

41
Trend #7: Internet of things
Over 50% of Internet connections are things.
A wide range of devices and peripherals, such as
wristwatch displays, healthcare sensors, smart
posters, and home entertainment systems.
Communicate via NFC, Bluetooth, LE and Wi-FI.
IoT & M2M communication market in 2011 was worth
$44.0 billion, and is expected to grow $290.0 billion
by 2017. [CompaniesandMarkets.com]

42
Google Glass Nike Fuelband Jawbone UP
Basis Band Sony SmartwatchMisfit Shine
Wearable Technology: The Next Big Things

43
Connected Devices

44
Trend #8
M-Commerce:
From e-Commerce to
mobile payment

45
Trend #8: M-Commerce
E-Commerce market in Thailand was estimated at
340,903 million baht in 2011. [NSO]
E-Commerce market in Thailand is expected to reach
almost Bt15 billion in 2013 [Paypal]
E-Commerce usage in Thailand in 2011-2012 is
estimated to be at 67% and M-Commerce is at 37%:
One of the top growing country in Asia [MasterCard]
51% of Thai people ever purchase goods via
smartphones. [OurMobilePlanet]

46
Internet/Mobile Banking in Thailand
Source : Bank of Thailand; April 2013
Internet Banking: 7,000,598 accounts;
Transaction 1,663 Billion Bahts
Mobile Banking: 969,977 accounts;
Transaction 53 Billion Bahts

47
Mobile Payment in Thailand
Source: OurMobilePlanet, August 2013

48
Mobile Purchase via Smartphone (Ever)
Source: OurMobilePlanet, August 2013

49
Trend #9
Big Data:
BI in a Big Data World

50
Trend #9: Big Data
Growth of Internet of Things, Social Network, results
in explosion of new data.
Low cost storage.
Volume, variety and velocity of incoming data
streams.
Big Data technology and service market is expected
to grow from $3.2 billion in 2010 to $16.9 billion in
2015 [IDC]
By 2015, 4.4 million IT jobs globally will be created to
support Big Data [Gartner]

51
Data Growth

52
Big Data Landscape

53
Google Trends
Thailand
Worldwide

54
Trend #10
Augmented Reality:
Changing our daily life

55
Trend #10: Augmented Reality
AR is gradually becoming a mass technology in
various domains of our daily life.
Mobile AR is definitely one of the hottest augmented
reality trends 2013, which will drive the entire AR
industry in the future.
The revolution of Eye Wear is around the corner.
Driven by the possible advent of Google Glass.
The augmented reality applications market is
expected to be $5,155.92 million by 2016 [Research
and Markets]

56
Examples

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Conclusion:
Top IT Trends for Thailand 2014
#1 Smartphone/Tablet Explosion
#2 SaaS Cloud Computing
#3 Online Consumerization
#4 Mobile Applications
#5 BYOD
#6 IaaS
#7 Internet of Things
#8 M-Commerce
#9 Big Data
#10 Augmented Reality

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Thank you
thanachart@imcinstitute.com
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