Selling to customers online can be compared to having multiple store locations in the offline world. If you are selling on one online venue, it's probably time you considered diversifying. Just as with brick and mortar businesses, your online business can grow exponentially the more locations you have. Mike Effle, CEO at Vendio, will help you discover the most effective ways to use eBay, Amazon and your own web site to boost your online sales. Join Mike, a long time industry veteran as he guides you in developing a strong online marketing strategy that will make your online presence known and your sales soar.

1. Harry Hirschman
Marketing, Sales & Customer Support
Prepared for the
Internet Marketing Association
March 18, 2013

2. •
•
•
•

3. •
–
–
•
–
–

4. Singer Dancer
Actor Entrepreneur

5. •
•
•
–
•
•
•

6. Why haven’t you tried other marketplaces besides eBay and/or Amazon?
I have tried other markets, but
21.6% they did not result in sales
24.7%
I have tried other markets, but it
was too complex or hard to
manage
I have not tried other markets, I
12.9% do not have the time
I have not tried other
40.7%
markets, the market I use is
working for my business

7. “Don't push growth; remove the factors limiting growth.”
--Peter Senge, The Fifth Discipline
•
•
•
•
•
•

8. Amazon: 40% 3rd Party, 100MM US visitors eBay: All 3rd Party, 80MM US visitors,
$10BB in mobile sales alone
Google: All 3rd Party, 165MM US searchers Facebook: 160MM US “potentials”
Driving customer to YOUR brand Engaging their passions
And *someone* is fulfiilling these orders….

10. GMV ($M)
$80,000
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
eBay GMV Amazon 3P GMV
•
•

11. Your Sales Channels are
Business Partners… Not Friends*
•
–
–
–
–
–
–
•
•
* Note: Some individuals at these companies can be both

12. We see it in aggregated repeat buying data
% of Category GMV by buyer-seller pairs with 2+ transactions
% of Category GMV by buyer-seller pairs with 10+ transactions
Repeat buying on your own store has a lower cost of sales

13. •
–
–
–
–
•
–
•
•
–

14. •
–
•
–

15. •
•
–
•
•

16. •
•
•
•
–
•

17. •
•
–
•

18. •
•
•
–
–
•
•

19. •
•
–
–
–

20. •
–
•
–
–

21. Pre-Sale Sale Post-Sale
Traffic Products Need To Be: Order Management
Comparison Shopping Inventory Mgt
Engines (CSE’s) Visible – Shipping / Fulfillment
Demand Gen Online Catalog and Customer Service
Lead Gen pricing Rewards, Coupons
Paid search (SEM) and Loyalty Programs
Free search (SEO) Transactionable –
Social Shopping Cart and
More… Lots More checkout

22. Pre-Sale Sale Post-Sale
Traffic Products Need To Be: Order Management
Comparison Shopping Inventory Mgt
Engines (CSE’s) Visible – Shipping / Fulfillment
Demand Gen Online Catalog and Customer Service
Lead Gen pricing Rewards, Coupons
Paid search (SEM) and Loyalty Programs
Free search (SEO) Transactionable –
Social Shopping Cart and
More… Lots More checkout
eBay, Amazon You You
Facebook, Twitter
Pinterest, etc.

23. •
•
•
•
Let your
Fly!

24. 0/65/100/0 67/60/60/46
Internet Merchants Association
Hospitality Suite
Join us for an evening of wine, cheese
and extreme networking at Bally’ s
Monday, March 18th
7:00pm to 10:00pm
Sponsored by:
Guests Include
0/65/100/0 67/60/60/46

25. Vendio, Simply Powerful eCommerce
Harry Hirschman
Vendio Marketing, Sales & Customer Support
650-293-3500
650-619-5108 mobile
Harry.Hirschman@corp.vendio.com
www.vendio.com