Verve MPR Client Case Studies Apr2009
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This document summarizes several case studies showing the results of public relations campaigns for various clients. It describes increases in brand recognition, media coverage, and business metrics like number of patrons or passengers over time frames ranging from 6 months to 18 months as a result of the PR efforts. Campaigns included activities like trade show booths, media placements, social media growth, and commentary that led to returns of 10-11 times the initial investment compared to traditional advertising.
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Verve MPR Client Case Studies Apr2009
- 1. Client Experience and Results
- 2. Case Study: Fortune Cookie Projects July 2008 September 2008 August 2008 28 June 2008 5 Clippings 25 Clippings Appointed 4 Clippings
- 3. Full Page 2/3 Page 2/3 Page
- 4. Case Study: Fortune Cookie Projects Singapo re Jakarta 34 Clippings London 28 Publications Dubai New York Hong Kong
- 5. Case Study: Fortune Cookie Projects 3 booths sold out, 500 + visitors, 20 booths SG $20,000 34 Clippings confirmed for Investment 2009, 11 x ROI compared to advertising
- 6. Case Study: June 2007 June 2008 • Zero Brand • Consumer Brand recognition Recognition • 20 Passengers / • 50 passengers / week day Dec 2007 • Industry Brand Recognition • 20 passengers / day
- 7. Case Study: Jun 08 – Sep 08 Jan 08 – • 30 Quality Jun 08 Clippings • Newspapers • 50 Clippings (monthly) • Business • Broadcast Jun 07 – Press media Dec 07 • Traditional • Radio Travel Media • 120 • Web media • Luxury Press Clippings • Online Travel Media Time
- 10. Case Study: > 200 Clippings > 15 countries Singapore England Denmark Jakarta Belgium USA New Zealand Malaysia China Russia Australia Hong Kong Thailand France Spain
- 11. Case Study: June 2007 – Sept 2008 80-100 passengers/day PR Effort (18 20 passengers / Expert months, 200 week commentator, 10 Clippings) x ROI compared to advertising
- 12. Case Study: 3,000 patrons/month 1,800 patrons/month April 2009 • Secured major corporate events • Facebook group Jan 2009 grew to 1,770 1,000 patrons/month • Introducing Social • Links to most night Networking Tools spots • Revamp website • Newspaper coverage • Newsletter reach to Database of 16,000 • 15% open rate, 8% Nov 2008 click through • Limited reach • Facebook 1400+ • Some media coverage • Introduced Newsletter to database of 3,000 • Facebook group 700+