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The	
  Fundamentals	
  of	
  Third	
  Generation	
  Science	
  Park	
  Concept	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Ilkka	
  Kakko,	
  
	
  
	
  
	
  
	
  
	
  

	
  
	
  
	
  
	
  

	
  
	
  
	
  
	
  

	
  
	
  
	
  
	
  

	
  
	
  
	
  
	
  

Founder	
  and	
  Partner,	
  
Karostech	
  Ltd,	
  Finland	
  
www.karostech.fi	
  
www.respectserendipity.com	
  

	
  
Introduction	
  
Our	
  business	
  environment	
  is	
  transforming	
  rapidly.	
  The	
  existing	
  structures	
  –	
  institutions,	
  
corporations	
  and	
  societies	
  –	
  are	
  not	
  very	
  good	
  in	
  adapting	
  to	
  the	
  rapid	
  changes,	
  unexpected	
  
events,	
  and	
  overall	
  unpredictability	
  of	
  the	
  future.	
  When	
  development	
  is	
  not	
  linear,	
  we	
  need	
  
different	
  approaches	
  and	
  new	
  forms	
  for	
  organizing	
  our	
  activities.	
  Stowe	
  Boyd1,	
  an	
  American	
  
web	
  anthropologist,	
  futurist,	
  and	
  author,	
  has	
  described	
  this	
  transformation	
  by	
  calling	
  it	
  the	
  
”postnormal	
  era”.	
  Also,	
  the	
  leading	
  thinkers	
  in	
  Deloitte	
  Edge,	
  John	
  Hagel	
  and	
  John	
  Seely	
  
Brown	
  are	
  pointing	
  out,	
  that	
  we	
  are	
  experiencing	
  a	
  Big	
  Shift,	
  where	
  the	
  former	
  ”push”	
  
methodologies	
  will	
  be	
  substituted	
  by	
  the	
  new	
  ”pull”	
  thinking2.	
  	
  
Science	
  and	
  technology	
  parks	
  (STPs)	
  have	
  existed	
  more	
  than	
  fifty	
  years	
  and	
  during	
  the	
  history	
  
they	
  have	
  fulfilled	
  so	
  called	
  Triple	
  Helix	
  task	
  by	
  activating	
  the	
  collaboration	
  between	
  
academia,	
  business,	
  and	
  regional	
  development	
  organizations.	
  	
  The	
  classification	
  of	
  science	
  
parks	
  can	
  be	
  defined	
  by	
  using	
  various	
  factors.	
  One	
  established	
  approach	
  was	
  presented	
  	
  by	
  
Prof.	
  Deong-­‐Seong	
  Oh	
  in	
  his	
  paper	
  on	
  UNESCO-­‐WTA	
  Training	
  Workshop	
  2012	
  and	
  that	
  
classification	
  is	
  based	
  on	
  the	
  scale	
  and	
  of	
  the	
  activities:	
  science	
  park,	
  technopolis,	
  industrial	
  
cluster3.	
  Our	
  experiences	
  from	
  Scandinavian	
  countries	
  indicate,	
  however,	
  that	
  in	
  order	
  to	
  fully	
  
capitalize	
  from	
  the	
  innovation	
  potential	
  of	
  the	
  region,	
  one	
  need	
  to	
  focus	
  also	
  in	
  the	
  dynamics	
  
between	
  the	
  stakeholders	
  and	
  the	
  principles	
  of	
  a	
  sound	
  ecosystem	
  building.	
  	
  
The	
  scale	
  of	
  the	
  operations	
  is	
  often	
  determined	
  by	
  the	
  market	
  potential,	
  but	
  because	
  the	
  
dynamics	
  and	
  the	
  quality	
  of	
  interactions	
  in	
  ecosystems	
  can	
  be	
  improved	
  by	
  management	
  
practices	
  and	
  also	
  partly	
  by	
  governance	
  policies,	
  we	
  have	
  introduced	
  our	
  Third	
  Generation	
  
Science	
  Parks	
  –	
  model	
  (3GSP).	
  It	
  is	
  carefully	
  designed	
  for	
  the	
  challenges	
  arising	
  from	
  the	
  
transformation	
  of	
  the	
  global	
  innovation	
  landscape.	
  	
  Here	
  we	
  will	
  list	
  some	
  of	
  the	
  elementary	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
1	
  http://stoweboyd.com/	
  

2	
  http://www.deloitte.com/view/en_US/us/About/Catalyst-­‐for-­‐Innovation/Center-­‐for-­‐the-­‐

Edge/The_Power_of_Pull/index.htm	
  
3

Deong-­‐Seong	
  Oh:	
  "Valorization:	
  Tangible	
  Benefits	
  from	
  Science	
  &	
  Technology	
  Parks",	
  UNESCO-­‐WTA	
  Training	
  

Workshop	
  2012,	
  Daedook	
  Innopolis,	
  Daejeon,	
  Korea	
  

	
  
 

2	
  

factors	
  affecting	
  the	
  way	
  how	
  innovation	
  intermediaries	
  (like	
  STPs)	
  should	
  adjust	
  their	
  
operations:	
  
•

•
•
•
•
•
•

the	
  constantly	
  changing	
  communication	
  patterns	
  because	
  of	
  the	
  rising	
  use	
  of	
  social	
  
media	
  and	
  the	
  development	
  of	
  the	
  enterprise	
  collaboration	
  platforms	
  like	
  Share	
  Point	
  
and	
  Yammer	
  	
  
the	
  entry	
  of	
  generation	
  Y	
  (born	
  after	
  1979)	
  into	
  the	
  work	
  market	
  and	
  business	
  life	
  
”start-­‐up	
  hype”,	
  the	
  rise	
  of	
  the	
  effectual	
  entrepreneurship	
  and	
  free-­‐lancers	
  
the	
  increasing	
  pressure	
  of	
  introducing	
  sustainable	
  structures	
  and	
  practices	
  
globalization,	
  the	
  ongoing	
  recession	
  in	
  Europe	
  
the	
  importance	
  of	
  social	
  capital	
  	
  
and	
  rapidly	
  emerging	
  serendipity	
  management	
  practices	
  

These	
  requirements	
  can’t	
  be	
  fulfilled	
  only	
  by	
  relying	
  on	
  the	
  traditional	
  STP	
  thinking,	
  there	
  is	
  	
  
certainly	
  an	
  urgent	
  need	
  for	
  3GSP	
  thinking.	
  The	
  main	
  difference	
  between	
  these	
  approaches	
  is	
  
that	
  while	
  scale-­‐dominant	
  classification	
  and	
  related	
  governance	
  principles	
  focus	
  on	
  existing	
  
companies	
  and	
  established	
  institutions,	
  which	
  are	
  dependent	
  on	
  hierarchies	
  and	
  ”push”-­‐
philosophy,	
  then	
  the	
  3GSP	
  model,	
  which	
  supports	
  ecosystem	
  dynamics	
  and	
  is	
  also	
  human	
  
centric,	
  provides	
  geographically	
  dispersed	
  physical	
  and	
  virtual	
  platforms,	
  which	
  work	
  
according	
  to	
  the	
  ”pull”	
  philosophy	
  
	
  

”The	
  Rise	
  of	
  Research	
  Clouds”	
  
Institute	
  for	
  the	
  Future	
  (IFTF)	
  published	
  in	
  collaboration	
  with	
  Research	
  Triangle	
  Foundation	
  
2009	
  a	
  report	
  ”Future	
  Knowledge	
  Ecosystems	
  –	
  The	
  Next	
  20	
  Years	
  of	
  	
  Technology-­‐Led	
  
Economic	
  Development”.	
  It	
  is	
  recognized	
  to	
  be	
  so	
  far	
  the	
  most	
  comprehensive	
  study	
  of	
  the	
  
future	
  scenarios	
  for	
  science	
  and	
  technology	
  parks	
  (STPs)	
  globally.	
  	
  The	
  study	
  engaged	
  a	
  wide	
  
range	
  of	
  the	
  practioners	
  and	
  researchers	
  from	
  the	
  STP	
  field	
  in	
  the	
  form	
  of	
  three	
  pragmatic	
  
workshops	
  and	
  an	
  online	
  expert	
  panel	
  and	
  therefore	
  it’s	
  worth	
  to	
  have	
  a	
  look	
  at	
  the	
  results	
  
and	
  how	
  the	
  scenarios	
  presented	
  in	
  the	
  report	
  are	
  evolving.	
  
The	
  need	
  of	
  the	
  regional	
  knowledge	
  ecosystems	
  was	
  highlighted	
  in	
  the	
  report	
  in	
  three	
  areas4:	
  	
  
1) The	
  real	
  added	
  value	
  will	
  increasingly	
  come	
  not	
  just	
  from	
  providing	
  services	
  (as	
  many	
  
STPs	
  already	
  do)	
  but	
  from	
  actively	
  managing	
  activities	
  and	
  knowledge	
  creation	
  
2) While	
  scientific	
  knowledge	
  and	
  tools	
  become	
  available	
  anywhere	
  on	
  demand,	
  focusing	
  on	
  
global	
  domination	
  of	
  any	
  particular	
  industry	
  will	
  lose	
  effectiveness	
  and	
  growing	
  the	
  
regional	
  ecosystem	
  elements	
  that	
  provide	
  the	
  capacity	
  for	
  repeatedly	
  re-­‐inventing	
  the	
  
cluster	
  will	
  become	
  paramount	
  
3) These	
  dictate	
  a	
  reduced	
  emphasis	
  on	
  real	
  estate	
  development	
  and	
  infrastructure,	
  and	
  
more	
  emphasis	
  on	
  creating	
  mechanisms	
  that	
  link	
  social	
  assets	
  to	
  global	
  martkets	
  in	
  ways	
  
that	
  generate	
  value.	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
4	
  http://www.iftf.org/our-­‐work/people-­‐technology/technology-­‐horizons/future-­‐knowledge-­‐ecosystems/	
  
 

3	
  

In	
  2013,	
  four	
  years	
  after	
  the	
  publication,	
  we	
  can	
  clearly	
  see	
  developments	
  into	
  this	
  direction.	
  
The	
  huge	
  success	
  of	
  MOOC	
  (Massive	
  Open	
  Online	
  Courses)	
  globally,	
  the	
  emergence	
  of	
  new	
  	
  
innovation	
  intermediary	
  organizations	
  (two	
  examples	
  of	
  Finland	
  will	
  be	
  described	
  in	
  detail	
  in	
  
the	
  case-­‐	
  section),	
  and	
  the	
  sustainable	
  usage	
  of	
  existing	
  infra	
  (buildings,	
  networks)	
  while	
  
establishing	
  new	
  institutions	
  and	
  initiatives	
  are	
  the	
  proof	
  	
  how	
  some	
  regional	
  knowledge	
  
ecosystems	
  are	
  evolving	
  like	
  described	
  in	
  the	
  report.	
  These	
  clear	
  signals	
  also	
  indicate	
  how	
  
established	
  organizations	
  and	
  structures	
  should	
  	
  re-­‐organize	
  their	
  activities.	
  New	
  STP	
  
initiatives	
  especially	
  in	
  developing	
  countries	
  have	
  the	
  advantage	
  to	
  tailor	
  the	
  structures	
  and	
  
management	
  to	
  fit	
  this	
  rapidly	
  changing	
  innovation	
  environment.	
  	
  	
  
Three	
  scenarios	
  were	
  presented	
  in	
  the	
  IFTF	
  report,	
  we	
  will	
  concentrate	
  in	
  this	
  article	
  to	
  
analyze	
  the	
  scenario	
  called	
  ”The	
  Rise	
  of	
  Research	
  Clouds”,	
  which	
  at	
  the	
  moment	
  looks	
  like	
  the	
  
most	
  interesting	
  one,	
  and	
  also	
  one	
  with	
  clear	
  weak	
  signals	
  of	
  its	
  emergence.	
  The	
  other	
  two	
  
scenarios	
  were	
  titled	
  ”Science	
  and	
  Technology	
  Parks	
  3.0”	
  and	
  ”Dematerialized	
  Innovation”.	
  
The	
  first	
  scenario	
  is	
  more	
  for	
  incremental	
  changes	
  adding	
  up,	
  but	
  no	
  real	
  ecosystem	
  thinking	
  
and	
  the	
  idea	
  of	
  ”extended	
  STPs”	
  is	
  not	
  applied.	
  The	
  second	
  one	
  is	
  a	
  pessimistic	
  one	
  seeing	
  
STPs	
  in	
  decline	
  due	
  to	
  the	
  ”ivory	
  tower”	
  thinking	
  and	
  lack	
  of	
  sustainability	
  and	
  flexibility	
  in	
  
their	
  activities.	
  5	
  
”The	
  Rise	
  of	
  Research	
  Clouds”	
  desribed	
  in	
  the	
  report	
  ”is	
  like	
  Oort	
  cloud	
  of	
  comets	
  that	
  
surrounds	
  the	
  solar	
  system,	
  invisible	
  but	
  carrying	
  chemical	
  seeds	
  of	
  life,	
  the	
  research	
  cloud	
  is	
  
almost	
  invisible,	
  but	
  crucial	
  mass	
  orbiting	
  ressearch	
  universities.	
  Some	
  universities	
  find	
  ways	
  to	
  
leverage	
  this,	
  but	
  many	
  don’t”.	
  Think	
  about	
  the	
  boom	
  of	
  MOOCs	
  provided	
  by	
  the	
  leading	
  
universities	
  of	
  the	
  world.	
  The	
  power	
  of	
  the	
  communities	
  they	
  are	
  able	
  to	
  engage	
  will	
  surely	
  
have	
  impact.	
  	
  Just	
  one	
  of	
  them,	
  Coursera,	
  has	
  at	
  the	
  moment	
  3153	
  communities	
  in	
  2641	
  cities	
  
throughout	
  the	
  world	
  and	
  the	
  ”courseranians”	
  meet	
  regurlarly.	
  6	
  It’s	
  easy	
  to	
  imagine,	
  what	
  
kind	
  of	
  impact	
  this	
  will	
  have	
  into	
  the	
  research	
  scene	
  in	
  coming	
  years.	
  And	
  most	
  inspiring	
  thing	
  
here	
  is	
  that	
  this	
  opportunity	
  is	
  equally	
  provided	
  to	
  the	
  students	
  all	
  over	
  the	
  globe.	
  We	
  will	
  see	
  
physical	
  and	
  virtual	
  spaces	
  popping	
  up,	
  which	
  are	
  specifically	
  designed	
  to	
  support	
  MOOC	
  
activities	
  and	
  community	
  building	
  around	
  them	
  (like	
  Urban	
  Mill	
  described	
  in	
  case	
  chapter).	
  
These	
  will	
  become	
  the	
  seeds	
  of	
  born	
  global	
  research	
  communities	
  and	
  give	
  a	
  competitive	
  edge	
  
to	
  3GSPs	
  who	
  are	
  able	
  to	
  attract	
  the	
  talent	
  and	
  facilitate	
  these	
  communities.	
  
Communities	
  are	
  dynamic,	
  self-­‐organized	
  and	
  unpredictable	
  during	
  their	
  life	
  cycle.	
  They	
  also	
  
transform	
  by	
  metamorphosis	
  into	
  new	
  shapes	
  in	
  order	
  to	
  fulfill	
  new	
  purposes.	
  This	
  is	
  a	
  
difficult	
  challenge	
  for	
  traditional	
  STPs	
  and	
  businesses.	
  On	
  the	
  other	
  hand,	
  the	
  management	
  
and	
  governace	
  principles	
  of	
  3GSP	
  model	
  will	
  match	
  nicely	
  into	
  this	
  environment.	
  The	
  scenario	
  
of	
  research	
  clouds	
  is	
  partly	
  explained	
  by	
  the	
  increase	
  of	
  social	
  life	
  and	
  online-­‐activities	
  in	
  
research	
  spaces,	
  the	
  IFTF	
  report	
  continues:	
  ”Rather	
  than	
  warehousing	
  workers	
  ,	
  they	
  (pop-­‐up	
  
labs,	
  co-­‐working	
  hubs,	
  mobile	
  incubators	
  and	
  disposable	
  research	
  parks)	
  will	
  meet	
  the	
  need	
  for	
  
communal	
  collaborative	
  meeting	
  space	
  in	
  a	
  world	
  of	
  increased	
  mobility	
  within	
  and	
  between	
  
workplaces.	
  They	
  will	
  be	
  neutral	
  spaces	
  where	
  networks	
  of	
  investors,	
  entrepreneurs,	
  hackers	
  and	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
5	
  the	
  report	
  can	
  be	
  downloaded	
  	
  from	
  the	
  link:	
  http://www.iftf.org/our-­‐work/people-­‐technology/technology-­‐

horizons/future-­‐knowledge-­‐ecosystems/	
  
6	
  http://www.meetup.com/Coursera/?see_all=1	
  
 

4	
  

customers	
  converge	
  for	
  collaborative	
  knowledge	
  creation	
  and	
  trust-­‐building,	
  cementing	
  
relationships	
  initiated	
  and	
  cultivated	
  online.”	
  
The	
  scenario	
  of	
  research	
  clouds	
  highlights	
  also	
  the	
  importance	
  of	
  serendipitous	
  encounters	
  
and	
  findings	
  and	
  that	
  has	
  been	
  the	
  cornerstone	
  for	
  3GSP	
  thinking	
  since	
  the	
  very	
  beginning	
  
(we	
  will	
  explain	
  serendipity	
  management	
  in	
  an	
  own	
  chapter	
  later).	
  Extending	
  the	
  walls	
  of	
  STP	
  
–	
  similar	
  to	
  ”extended	
  enterprise”	
  philosophy	
  –	
  into	
  the	
  surrounding	
  communities	
  and	
  
individuals	
  is	
  paramount	
  for	
  the	
  success.	
  ”Local	
  buzz	
  is	
  the	
  dialogue	
  of	
  rumors,	
  knowledge	
  and	
  
other	
  information	
  within	
  a	
  geographic	
  cluster.	
  Global	
  pipelines	
  are	
  the	
  flows	
  of	
  more	
  codified	
  
kinds	
  of	
  knowledge	
  that	
  firms	
  obtain	
  through	
  business	
  relationships	
  with	
  distant	
  firms.	
  Regional	
  
knowledge	
  ecosystems	
  could	
  become	
  mechanisms	
  that	
  improve	
  both	
  functions	
  –	
  speeding	
  the	
  
flow	
  of	
  knowledge	
  in	
  a	
  regional	
  cluster,	
  but	
  also	
  making	
  it	
  easier	
  for	
  firms	
  to	
  import	
  knowledge	
  
and	
  amplify	
  the	
  spillover	
  benefits	
  to	
  other	
  firms	
  in	
  the	
  region”	
  (See	
  also	
  Bathelt	
  H,	
  Malmberg	
  A	
  
and	
  Maskell	
  P	
  (2002)	
  ”Clusters	
  and	
  knowledge:	
  Global	
  buzz,	
  local	
  pipelines	
  and	
  the	
  process	
  of	
  
knowledge	
  creation”7	
  )	
  
One	
  of	
  the	
  most	
  insightful	
  matters	
  illustrated	
  in	
  the	
  scenario	
  is	
  the	
  vision	
  that	
  ”there	
  will	
  be	
  a	
  
crucible	
  for	
  new	
  institutions	
  and	
  networks”.	
  That	
  is	
  happening	
  throughout	
  the	
  world	
  in	
  ever	
  
increasing	
  speed.	
  The	
  rush	
  of	
  coworking	
  spaces,	
  hacker	
  spaces,	
  pop-­‐up	
  incubators,	
  maker	
  
space,	
  FabLabs	
  etc	
  is	
  becoming	
  a	
  reality.	
  The	
  number	
  of	
  coworking	
  spaces	
  globally	
  has	
  grown	
  
from	
  about	
  10	
  in	
  2006	
  to	
  more	
  than	
  3000	
  today,	
  and	
  that	
  does	
  not	
  include	
  those	
  coworking	
  
spaces	
  inside	
  big	
  institutions	
  (like	
  netWork	
  Oasis	
  in	
  Joensuu	
  Science	
  Park).	
  Two	
  very	
  
important	
  factors	
  related	
  to	
  this	
  movement	
  has	
  to	
  be	
  highlighted;	
  the	
  global	
  scale	
  –	
  this	
  is	
  
happening	
  in	
  all	
  continents	
  -­‐	
  and	
  the	
  rise	
  of	
  both	
  effectual	
  and	
  social	
  entrepreneurship.	
  An	
  
advanced	
  new	
  STP	
  initiative	
  is	
  taking	
  this	
  into	
  consideration	
  and	
  facilitates	
  the	
  community	
  
building	
  and	
  ecosystem	
  creation	
  in	
  a	
  way,	
  that	
  different	
  types	
  of	
  entrepreneurships	
  (start-­‐
ups,	
  SMEs,	
  big	
  corporations,	
  effectual	
  entrepreneurs,	
  social	
  entrepreneurs,	
  virtual	
  teams	
  
/organizations	
  and	
  free-­‐lancers)	
  are	
  forming	
  a	
  diverse	
  but	
  still	
  balanced	
  ecosystem.	
  	
  	
  
	
  
	
  

3GSP	
  (Third	
  Generation	
  Science	
  Parks)	
  concept	
  
	
  

Karostech’s	
  development	
  of	
  the	
  3GSP	
  concept	
  has	
  been	
  going	
  on	
  since	
  2003	
  when	
  Joensuu	
  
Science	
  Park	
  in	
  Finland	
  started	
  ”netWork	
  Oasis”	
  –	
  project.	
  	
  Karostech’s	
  founder	
  and	
  partner	
  
Ilkka	
  Kakko	
  was	
  at	
  that	
  time	
  the	
  main	
  initiator	
  and	
  later	
  on	
  in	
  charge	
  of	
  the	
  pioneering	
  
project,	
  where	
  first	
  time	
  in	
  the	
  world	
  	
  a	
  coworking	
  space	
  was	
  designed	
  and	
  implemented	
  into	
  
the	
  premises	
  of	
  a	
  STP.	
  	
  The	
  pilot	
  and	
  a	
  test	
  site,	
  FlexLab,	
  started	
  already	
  on	
  September	
  2004	
  
and	
  the	
  ”state	
  of	
  the	
  art”	
  coworking	
  environment,	
  netWork	
  Oasis,	
  opened	
  on	
  December	
  2006.	
  
The	
  project	
  provided	
  a	
  lot	
  of	
  insight	
  and	
  fresh	
  ideas	
  for	
  the	
  new	
  ways	
  of	
  working	
  	
  –	
  and	
  many	
  
of	
  the	
  3GSP-­‐principles	
  were	
  in	
  fact	
  first	
  implemented	
  within	
  netWork	
  Oasis.	
  The	
  main	
  goal	
  of	
  
the	
  project	
  was	
  to	
  create	
  a	
  physical	
  space	
  which	
  would	
  support	
  the	
  interaction	
  inside	
  the	
  STP	
  
walls	
  by	
  providing	
  an	
  open	
  innovation	
  platform.	
  During	
  the	
  process	
  also	
  other	
  means	
  of	
  
improving	
  innovation	
  activities,	
  like	
  a	
  virtual	
  collaboration	
  platform	
  and	
  serendipity	
  
management	
  principles,	
  were	
  created	
  and	
  introduced.	
  This	
  again	
  changed	
  the	
  management	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
7	
  http://ideas.repec.org/p/aal/abbswp/02-­‐12.html	
  
 

5	
  

principles	
  of	
  the	
  formerly	
  very	
  traditional	
  science	
  park	
  and	
  lead	
  to	
  the	
  emergence	
  of	
  the	
  3GSP	
  
concept.	
  A	
  separate	
  company,	
  Karostech,	
  was	
  founded	
  in	
  order	
  to	
  further	
  develop	
  both	
  Oasis-­‐	
  
and	
  3GSP-­‐	
  concepts	
  and	
  to	
  find	
  global	
  collaboration	
  partners	
  responsible	
  to	
  take	
  these	
  
concepts	
  into	
  the	
  global	
  level.	
  	
  	
  
	
  
When	
  Oasis	
  opened	
  2006	
  the	
  term	
  3GSP	
  was	
  not	
  yet	
  launched,	
  so	
  we	
  studied	
  the	
  most	
  
advanced	
  STP	
  models	
  at	
  that	
  time	
  and	
  had	
  intensive	
  discussions	
  both	
  with	
  IASP	
  management	
  
and	
  some	
  leading	
  STPs.	
  The	
  outcome	
  was	
  that	
  there	
  might	
  be	
  a	
  need	
  for	
  new	
  STP	
  
management	
  approach	
  in	
  years	
  to	
  come,	
  but	
  2006-­‐7	
  everybody	
  believed	
  in	
  the	
  predictable	
  
future	
  and	
  the	
  development	
  projects	
  were	
  aiming	
  for	
  incremental	
  changes	
  in	
  the	
  existing	
  
structures.	
  It	
  was	
  during	
  late	
  2007	
  and	
  beginning	
  of	
  2008,	
  when	
  a	
  real	
  estate	
  recession	
  and	
  
gloomy	
  economical	
  forecasts	
  started	
  a	
  pro-­‐active	
  search	
  for	
  other	
  options	
  and	
  this	
  also	
  
encouraged	
  Karostech	
  to	
  launch	
  the	
  3GSP	
  concept	
  at	
  IASP	
  World	
  Conference	
  in	
  Raleigh	
  USA	
  
on	
  Summer	
  2009.	
  The	
  launch	
  was	
  (unintentionally)	
  supported	
  by	
  the	
  publication	
  of	
  IFTF	
  
report,	
  which	
  we	
  already	
  referred	
  in	
  the	
  previous	
  chapter.	
  That	
  report,	
  and	
  especially	
  the	
  
gloomy	
  third	
  scenario	
  of	
  ”Dematerialized	
  innovation”,	
  resulting	
  to	
  the	
  decline	
  of	
  STPs	
  acted	
  as	
  
an	
  alarming	
  signal,	
  at	
  least	
  among	
  certain	
  experts.	
  
	
  
The	
  3GSP	
  concept	
  launched	
  in	
  Raleigh	
  will	
  fit	
  best	
  into	
  the	
  second	
  scenario	
  of	
  IFTF	
  report	
  ”	
  
The	
  Rise	
  of	
  Research	
  Clouds”.	
  It	
  has	
  several	
  elements,	
  which	
  support	
  that	
  kind	
  of	
  
geographically	
  dispersed	
  action	
  and	
  community	
  building	
  and	
  hence	
  enable	
  to	
  attract	
  nomadic,	
  
global	
  talent.	
  The	
  competitive	
  edge	
  of	
  3GSP	
  consists	
  of	
  following	
  elements:	
  
• Focus	
  on	
  individuals	
  and	
  community	
  building	
  	
  
• Pre-­‐incubation	
  –	
  or	
  network	
  incubation	
  as	
  the	
  3GSP	
  term	
  goes	
  –	
  is	
  strongly	
  supported	
  
• Ecosystem	
  thinking	
  
• Healthy	
  balance	
  between	
  effectual	
  entrepreneurship,	
  start-­‐ups,	
  SMEs	
  and	
  established	
  
companies,	
  also	
  social	
  entrepreneurship	
  and	
  virtual	
  teams/organizations	
  are	
  
supported	
  
• Investments	
  directed	
  into	
  advanced	
  communication	
  technology	
  and	
  community	
  
building	
  –	
  not	
  necessarly	
  into	
  the	
  real	
  estate	
  and	
  new	
  infra	
  
• Geographically	
  dispersed	
  locations	
  –	
  like	
  having	
  a	
  node	
  (coworking	
  space)	
  in	
  
downtown	
  location	
  –	
  and	
  main	
  activities	
  in	
  the	
  university	
  campus	
  area	
  
• Workspace	
  design	
  –	
  both	
  physical	
  and	
  virtual	
  collaboration	
  platforms	
  –	
  supporting	
  
open	
  innovation	
  principles	
  and	
  community	
  building	
  
• Understanding	
  the	
  importance	
  of	
  ”sticky	
  knowledge”	
  in	
  regional	
  development	
  context	
  	
  
• Serendipity	
  management	
  methodologies	
  widely	
  used	
  

	
  	
  

For	
  the	
  sustainable	
  ecosystem	
  building	
  the	
  healthy	
  balance	
  between	
  diffrent	
  types	
  of	
  
entrepereneurs	
  is	
  needed.	
  The	
  current	
  ”hype”of	
  getting	
  (only)	
  start-­‐ups	
  and	
  the	
  one-­‐sided	
  
focus	
  on	
  incubation	
  and	
  acceleration	
  programs	
  is	
  putting	
  the	
  emphasis	
  too	
  much	
  into	
  the	
  
direction	
  of	
  scaleable	
  mobile	
  app	
  and	
  game	
  businesses.	
  	
  The	
  result	
  may	
  be	
  many	
  broken	
  
dreams	
  and	
  a	
  structure	
  which	
  is	
  vitally	
  dependant	
  on	
  venture	
  capital	
  or	
  other	
  means	
  of	
  
financing.	
  When	
  the	
  focus	
  is	
  in	
  getting	
  new	
  business	
  ideas	
  (business	
  idea	
  competitions),	
  in	
  
continiously	
  stremlining	
  business	
  plans	
  (to	
  get	
  funding)	
  and	
  practising	
  the	
  pitch	
  talks	
  (to	
  get	
  
funding),	
  the	
  realities	
  of	
  the	
  real	
  demand	
  in	
  the	
  market	
  place	
  will	
  be	
  shadowed.	
  Healthy,	
  
customer	
  based	
  businesses	
  of	
  effectual	
  entrepreneurs	
  will	
  balance	
  the	
  mix	
  	
  and	
  give	
  examples	
  
of	
  the	
  success	
  gained	
  by	
  different	
  approach.	
  	
  
	
  
 

6	
  

For	
  the	
  benefit	
  of	
  the	
  whole	
  society,	
  to	
  diversify	
  the	
  actions	
  and	
  to	
  open	
  up	
  the	
  ecosystem	
  to	
  a	
  
variety	
  other	
  stakeholders	
  3GSP	
  is	
  focusing	
  strongly	
  also	
  in	
  effectual	
  entrepreneurship8	
  and	
  
virtual	
  teams/organizations.	
  Hacker	
  spaces,	
  maker	
  spaces	
  and	
  platforms	
  like	
  Demola	
  are	
  
giving	
  also	
  support	
  to	
  more	
  practically	
  oriented	
  ”handcraft”	
  entrepreneurs.	
  The	
  strong	
  team	
  
building	
  spirit	
  and	
  the	
  valuable	
  embedded	
  social	
  capital	
  are	
  the	
  strongholds	
  of	
  	
  that	
  
perspective.	
  This	
  trend	
  is	
  clearly	
  seen	
  being	
  behind	
  the	
  success	
  of	
  new	
  innovation	
  structures	
  –	
  
like	
  our	
  case	
  studies	
  of	
  Demola	
  and	
  Urban	
  Mill.	
  	
  

	
  
The	
  importance	
  of	
  communities	
  	
  
The	
  role	
  of	
  self-­‐organized	
  communities	
  and	
  the	
  real	
  grassroot	
  level	
  activities	
  provided	
  by	
  
them	
  is	
  often	
  neglected	
  by	
  STP	
  management,	
  even	
  though	
  it	
  is	
  evident	
  that	
  those	
  well	
  working	
  
communities	
  form	
  the	
  dynamic	
  force	
  of	
  the	
  ecosystem.	
  Our	
  experience	
  is	
  that	
  given	
  the	
  often	
  
ambitious	
  objectives	
  of	
  establishing	
  a	
  certain	
  amount	
  of	
  start-­‐ups,	
  STP	
  managers	
  should	
  really	
  
focus	
  in	
  community	
  building.	
  That	
  should	
  be	
  one	
  of	
  the	
  main	
  tasks	
  in	
  the	
  pre-­‐incubation	
  
phase,	
  but	
  our	
  experience	
  shows	
  that	
  this	
  is	
  not	
  the	
  case	
  in	
  traditional	
  STPs.	
  	
  	
  
We	
  believe	
  strongly	
  that	
  a	
  different	
  mindset	
  is	
  needed,	
  and	
  there	
  should	
  be	
  a	
  shift	
  from	
  
organizing	
  endless	
  business	
  idea	
  competitions	
  and	
  pitching	
  events	
  towards	
  nurturing	
  and	
  
facilitating	
  different	
  types	
  of	
  communities.	
  	
  Therefore	
  we	
  introduced	
  our	
  3GSP	
  concept	
  where	
  
individuals	
  and	
  different	
  types	
  of	
  communities	
  are	
  strongly	
  taken	
  into	
  consideration.	
  In	
  order	
  
to	
  understand	
  the	
  diversity	
  in	
  the	
  characteristics	
  of	
  these	
  communities	
  we	
  created	
  for	
  
Karostech	
  a	
  taxonomy	
  of	
  innovation	
  communities,	
  it’s	
  a	
  modified	
  figure	
  of	
  a	
  taxonomy	
  
presented	
  by	
  Camarinha-­‐Matos	
  &	
  Afsarmanesh	
  (2008)9:	
  	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
8	
  http://www.effectuation.org/	
  
9	
  Camarinha-Matos

New York	
  

	
  

L & Afsarmanesh H. (2008) “Collaborative Networks: Reference Modeling”,	
  page 57, Springer,
 

7	
  

Figure 1. Taxonomy of innovation communities, © Karostech Ltd

It’s	
  vital	
  to	
  understand	
  the	
  life	
  cycle	
  management	
  perspective	
  of	
  communities.	
  The	
  
metamorphosis	
  stage,	
  where	
  the	
  community	
  evolves	
  by	
  changing	
  its	
  form	
  or	
  purpose,	
  is	
  an	
  
ongoing	
  process	
  in	
  any	
  healthy	
  business	
  ecosystem.	
  In	
  a	
  figure	
  2	
  below	
  we	
  see	
  how	
  Hobbyist	
  
community	
  is	
  transforming	
  to	
  Lead	
  User	
  community	
  and	
  then	
  later	
  on	
  forming	
  together	
  with	
  
Research	
  community	
  a	
  new	
  Professional	
  Virtual	
  Community	
  (PVC)	
  focusing	
  on	
  certain	
  
domain.	
  The	
  figure	
  also	
  shows	
  the	
  importance	
  of	
  PVCs	
  in	
  the	
  creation	
  of	
  	
  start-­‐ups.	
  	
  Of	
  course	
  
start-­‐ups	
  will	
  be	
  established	
  also	
  from	
  various	
  other	
  sources,	
  but	
  our	
  experience	
  has	
  shown	
  
that	
  the	
  process	
  illustrated	
  in	
  the	
  figure	
  is	
  often	
  a	
  very	
  productive	
  one.	
  	
  And	
  the	
  breeding	
  
environment	
  supporting	
  the	
  communities	
  will	
  work	
  continiously	
  as	
  a	
  great	
  ”network	
  
incubation”	
  platform	
  (in	
  traditional	
  STP	
  terms	
  as	
  a	
  pre-­‐incubation	
  platform).	
  	
  In	
  the	
  3GSP	
  
concept	
  the	
  platform	
  is	
  both	
  physical	
  environment	
  (Oasis	
  type	
  of	
  coworking	
  space)	
  and	
  
virtual	
  platform	
  (a	
  configuration	
  of	
  social	
  media	
  tools,	
  enterprise	
  social	
  media	
  platforms	
  and	
  
tailored	
  software).	
  Some	
  elements	
  of	
  this	
  entrepreneurial	
  process	
  leading	
  to	
  start-­‐ups	
  will	
  be	
  
discussed	
  further	
  and	
  with	
  practical	
  example	
  when	
  Demola	
  case	
  is	
  explained	
  later	
  in	
  this	
  
paper	
  and	
  the	
  overall	
  idea	
  is	
  illustrated	
  in	
  figure2	
  (below)	
  
 

8	
  

	
  

Figure 2: Community life cycle approach supporting entrepreneurship, © Karostech Ltd

This	
  approach	
  was	
  also	
  used	
  during	
  the	
  netWork	
  Oasis	
  project	
  (the	
  kick	
  off	
  phase	
  of	
  the	
  3GSP	
  
concept	
  development	
  explained	
  earlier). During	
  the	
  preparation	
  phase	
  of	
  the	
  project	
  a	
  PVC	
  
consisting	
  of	
  a	
  diverse	
  groups	
  of	
  experts	
  and	
  ”wanna-­‐be-­‐customers”	
  was	
  established.	
  When	
  
the	
  management	
  team	
  of	
  the	
  project	
  was	
  appointed,	
  we	
  decided	
  to	
  apply	
  a	
  so	
  called	
  Training	
  
Camp	
  methodology	
  to	
  clarify	
  the	
  vision	
  and	
  to	
  build	
  up	
  the	
  motivation	
  and	
  engagement	
  of	
  the	
  
community.	
  	
  Training	
  Camp	
  event	
  also	
  widened	
  the	
  message	
  to	
  new	
  participants	
  and	
  
especially	
  some	
  network	
  experts	
  joined	
  the	
  team	
  then.	
  	
  As	
  a	
  result,	
  several	
  Virtual	
  Teams	
  (VT)	
  
were	
  formed	
  in	
  order	
  to	
  create	
  solutions	
  in	
  diffrent	
  domains.	
  And	
  hence	
  forth,	
  task-­‐oriented	
  
and	
  concrete	
  planning	
  was	
  conducted	
  in	
  these	
  VTs.	
  The	
  overall	
  coordination	
  and	
  leadership	
  in	
  
VTs	
  was	
  provided	
  by	
  the	
  core	
  tribe	
  members	
  and	
  most	
  of	
  the	
  content	
  and	
  further	
  interaction	
  
with	
  surrounding	
  stakeholders	
  was	
  taken	
  care	
  by	
  substance	
  and	
  networking	
  experts.	
  The	
  
whole	
  process	
  was	
  a	
  great	
  success.	
  We	
  were	
  able	
  to	
  create	
  new	
  combinations	
  of	
  competences,	
  
and	
  at	
  the	
  same	
  time	
  some	
  elements	
  of	
  our	
  serendipity	
  management	
  principles	
  were	
  piloted.	
  
The	
  process	
  is	
  illustrated	
  in	
  Figure	
  3.	
  below.	
  
 

9	
  

	
  
Figure 3. The use of innovation communities in netWork Oasis project.

The	
  management	
  and	
  governace	
  issues	
  of	
  communities	
  are	
  important	
  and	
  has	
  to	
  be	
  handeled	
  
with	
  care.	
  	
  Taking	
  into	
  account	
  of	
  the	
  variety	
  of	
  the	
  forms,	
  structures	
  and	
  purposes	
  of	
  
innovation	
  communities	
  it’s	
  hard	
  to	
  give	
  any	
  general	
  advice	
  on	
  how	
  to	
  manage	
  the	
  community	
  
or	
  how	
  to	
  organize	
  the	
  governance	
  properly.	
  The	
  practices	
  has	
  to	
  be	
  tailored	
  case	
  by	
  case.	
  
However,	
  to	
  give	
  an	
  example	
  of	
  one	
  well	
  working	
  community	
  we	
  will	
  here	
  share	
  the	
  
community	
  governace	
  principles	
  taken	
  from	
  a	
  Ubuntu	
  Code	
  of	
  Conduct	
  v2.010. Ubuntu	
  is	
  a	
  
global,	
  open	
  source	
  	
  IT	
  development	
  community	
  using	
  Linux	
  technologies	
  and	
  it	
  was	
  
originally	
  founded	
  in	
  South-­‐Africa.	
  
	
  
	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
10	
  http://www.ubuntu.com/about/about-­‐ubuntu/conduct	
  
 

10	
  

Community	
  
Ubuntu	
  is	
  about	
  showing	
  humanity	
  to	
  one	
  another:	
  the	
  word	
  itself	
  captures	
  the	
  spirit	
  of	
  being	
  human.	
  
We	
  want	
  a	
  productive,	
  happy	
  and	
  agile	
  community	
  that	
  can	
  welcome	
  new	
  ideas	
  in	
  a	
  complex	
  field,	
  improve	
  every	
  
process	
  every	
  year,	
  and	
  foster	
  collaboration	
  between	
  groups	
  with	
  very	
  different	
  needs,	
  interests	
  and	
  skills.	
  
We	
  gain	
  strength	
  from	
  diversity,	
  and	
  actively	
  seek	
  participation	
  from	
  those	
  who	
  enhance	
  it.	
  This	
  code	
  of	
  conduct	
  
exists	
  to	
  ensure	
  that	
  diverse	
  groups	
  collaborate	
  to	
  mutual	
  advantage	
  and	
  enjoyment.	
  We	
  will	
  challenge	
  prejudice	
  
that	
  could	
  jeopardise	
  the	
  participation	
  of	
  any	
  person	
  in	
  the	
  project.	
  
The	
  Code	
  of	
  Conduct	
  governs	
  how	
  we	
  behave	
  in	
  public	
  or	
  in	
  private	
  whenever	
  the	
  project	
  will	
  be	
  judged	
  by	
  our	
  
actions.	
  We	
  expect	
  it	
  to	
  be	
  honored	
  by	
  everyone	
  who	
  represents	
  the	
  project	
  officially	
  or	
  informally,	
  claims	
  affiliation	
  
with	
  the	
  project,	
  or	
  participates	
  directly.	
  
We	
  strive	
  to:	
  
•

Be	
  considerate	
  

•

Be	
  respectful	
  

•

Take	
  responsibility	
  for	
  our	
  words	
  and	
  our	
  actions	
  

•

Be	
  collaborative	
  

•

Value	
  decisiveness,	
  clarity	
  and	
  consensus	
  

•

Ask	
  for	
  help	
  when	
  unsure	
  

•

Step	
  down	
  considerately	
  

Leadership,	
  authority	
  and	
  responsibility	
  
We	
  all	
  lead	
  by	
  example,	
  in	
  debate	
  and	
  in	
  action.	
  We	
  encourage	
  new	
  participants	
  to	
  feel	
  empowered	
  to	
  lead,	
  to	
  take	
  
action,	
  and	
  to	
  experiment	
  when	
  they	
  feel	
  innovation	
  could	
  improve	
  the	
  project.	
  Leadership	
  can	
  be	
  exercised	
  by	
  
anyone	
  simply	
  by	
  taking	
  action,	
  there	
  is	
  no	
  need	
  to	
  wait	
  for	
  recognition	
  when	
  the	
  opportunity	
  to	
  lead	
  presents	
  itself.	
  
Delegation	
  from	
  the	
  top	
  
Responsibility	
  for	
  the	
  project	
  starts	
  with	
  the	
  "benevolent	
  dictator",	
  who	
  delegates	
  specific	
  responsibilities	
  and	
  the	
  
corresponding	
  authority	
  to	
  a	
  series	
  of	
  teams,	
  councils	
  and	
  individuals,	
  starting	
  with	
  the	
  Community	
  Council	
  ("CC").	
  
That	
  Council	
  or	
  its	
  delegated	
  representative	
  will	
  arbitrate	
  in	
  any	
  dispute.	
  
We	
  are	
  a	
  meritocracy;	
  we	
  delegate	
  decision	
  making,	
  governance	
  and	
  leadership	
  from	
  senior	
  bodies	
  to	
  the	
  most	
  able	
  
and	
  engaged	
  candidates.	
  
Support	
  for	
  delegation	
  is	
  measured	
  
Nominations	
  to	
  the	
  boards	
  and	
  councils	
  are	
  at	
  the	
  discretion	
  of	
  the	
  Community	
  Council,	
  however	
  the	
  Community	
  
Council	
  will	
  seek	
  the	
  input	
  of	
  the	
  community	
  before	
  confirming	
  appointments.	
  
Leadership	
  is	
  not	
  an	
  award,	
  right,	
  or	
  title;	
  it	
  is	
  a	
  privilege,	
  a	
  responsibility	
  and	
  a	
  mandate.	
  A	
  leader	
  will	
  only	
  retain	
  
their	
  authority	
  as	
  long	
  as	
  they	
  retain	
  the	
  support	
  of	
  those	
  who	
  delegated	
  that	
  authority	
  to	
  them.	
  
We	
  value	
  discussion,	
  data	
  and	
  decisiveness	
  
We	
  gather	
  opinions,	
  data	
  and	
  commitments	
  from	
  concerned	
  parties	
  before	
  taking	
  a	
  decision.	
  We	
  expect	
  leaders	
  to	
  
help	
  teams	
  come	
  to	
  a	
  decision	
  in	
  a	
  reasonable	
  time,	
  to	
  seek	
  guidance	
  or	
  be	
  willing	
  to	
  take	
  the	
  decision	
  themselves	
  
when	
  consensus	
  is	
  lacking,	
  and	
  to	
  take	
  responsibility	
  for	
  implementation.	
  
The	
  poorest	
  decision	
  of	
  all	
  is	
  no	
  decision:	
  clarity	
  of	
  direction	
  has	
  value	
  in	
  itself.	
  Sometimes	
  all	
  the	
  data	
  are	
  not	
  
available,	
  or	
  consensus	
  is	
  elusive.	
  A	
  decision	
  must	
  still	
  be	
  made.	
  There	
  is	
  no	
  guarantee	
  of	
  a	
  perfect	
  decision	
  every	
  
time	
  -­‐	
  we	
  prefer	
  to	
  err,	
  learn,	
  and	
  err	
  less	
  in	
  future	
  than	
  to	
  postpone	
  action	
  indefinitely.	
  
 

11	
  

We	
  recognise	
  that	
  the	
  project	
  works	
  better	
  when	
  we	
  trust	
  the	
  teams	
  closest	
  to	
  a	
  problem	
  to	
  make	
  the	
  decision	
  for	
  
the	
  project.	
  If	
  we	
  learn	
  of	
  a	
  decision	
  that	
  we	
  disagree	
  with,	
  we	
  can	
  engage	
  the	
  relevant	
  team	
  to	
  find	
  common	
  
ground,	
  and	
  failing	
  that,	
  we	
  have	
  a	
  governance	
  structure	
  that	
  can	
  review	
  the	
  decision.	
  Ultimately,	
  if	
  a	
  decision	
  has	
  
been	
  taken	
  by	
  the	
  people	
  responsible	
  for	
  it,	
  and	
  is	
  supported	
  by	
  the	
  project	
  governance,	
  it	
  will	
  stand.	
  None	
  of	
  us	
  
expects	
  to	
  agree	
  with	
  every	
  decision,	
  and	
  we	
  value	
  highly	
  the	
  willingness	
  to	
  stand	
  by	
  the	
  project	
  and	
  help	
  it	
  deliver	
  
even	
  on	
  the	
  occasions	
  when	
  we	
  ourselves	
  may	
  prefer	
  a	
  different	
  route.	
  
Open	
  meritocracy	
  
We	
  invite	
  anybody,	
  from	
  any	
  company,	
  to	
  participate	
  in	
  any	
  aspect	
  of	
  the	
  project.	
  Our	
  community	
  is	
  open,	
  and	
  any	
  
responsibility	
  can	
  be	
  carried	
  by	
  any	
  contributor	
  who	
  demonstrates	
  the	
  required	
  capacity	
  and	
  competence.	
  
Teamwork	
  
A	
  leader's	
  foremost	
  goal	
  is	
  the	
  success	
  of	
  the	
  team.	
  
"A	
  virtuoso	
  is	
  judged	
  by	
  their	
  actions;	
  a	
  leader	
  is	
  judged	
  by	
  the	
  actions	
  of	
  their	
  team."	
  A	
  leader	
  knows	
  when	
  to	
  act	
  
and	
  when	
  to	
  step	
  back.	
  They	
  know	
  when	
  to	
  delegate	
  work,	
  and	
  when	
  to	
  take	
  it	
  upon	
  themselves.	
  
Credit	
  
A	
  good	
  leader	
  does	
  not	
  seek	
  the	
  limelight,	
  but	
  celebrates	
  team	
  members	
  for	
  the	
  work	
  they	
  do.	
  Leaders	
  may	
  be	
  more	
  
visible	
  than	
  members	
  of	
  the	
  team,	
  good	
  ones	
  use	
  that	
  visibility	
  to	
  highlight	
  the	
  great	
  work	
  of	
  others.	
  
Courage	
  and	
  considerateness	
  
Leadership	
  occasionally	
  requires	
  bold	
  decisions	
  that	
  will	
  not	
  be	
  widely	
  understood,	
  consensual	
  or	
  popular.	
  We	
  value	
  
the	
  courage	
  to	
  take	
  such	
  decisions,	
  because	
  they	
  enable	
  the	
  project	
  as	
  a	
  whole	
  to	
  move	
  forward	
  faster	
  than	
  we	
  could	
  
if	
  we	
  required	
  complete	
  consensus.	
  Nevertheless,	
  boldness	
  demands	
  considerateness;	
  take	
  bold	
  decisions,	
  but	
  do	
  so	
  
mindful	
  of	
  the	
  challenges	
  they	
  present	
  for	
  others,	
  and	
  work	
  to	
  soften	
  the	
  impact	
  of	
  those	
  decisions	
  on	
  them.	
  
Communicating	
  changes	
  and	
  their	
  reasoning	
  clearly	
  and	
  early	
  on	
  is	
  as	
  important	
  as	
  the	
  implementation	
  of	
  the	
  
change	
  itself.	
  
Conflicts	
  of	
  interest	
  
We	
  expect	
  leaders	
  to	
  be	
  aware	
  when	
  they	
  are	
  conflicted	
  due	
  to	
  employment	
  or	
  other	
  projects	
  they	
  are	
  involved	
  in,	
  
and	
  abstain	
  or	
  delegate	
  decisions	
  that	
  may	
  be	
  seen	
  to	
  be	
  self-­‐interested.	
  We	
  expect	
  that	
  everyone	
  who	
  participates	
  
in	
  the	
  project	
  does	
  so	
  with	
  the	
  goal	
  of	
  making	
  life	
  better	
  for	
  its	
  users.	
  
When	
  in	
  doubt,	
  ask	
  for	
  a	
  second	
  opinion.	
  Perceived	
  conflicts	
  of	
  interest	
  are	
  important	
  to	
  address;	
  as	
  a	
  leader,	
  act	
  to	
  
ensure	
  that	
  decisions	
  are	
  credible	
  even	
  if	
  they	
  must	
  occasionally	
  be	
  unpopular,	
  difficult	
  or	
  favourable	
  to	
  the	
  interests	
  
of	
  one	
  group	
  over	
  another.	
  
This	
  Code	
  is	
  not	
  exhaustive	
  or	
  complete.	
  It	
  is	
  not	
  a	
  rulebook;	
  it	
  serves	
  to	
  distill	
  our	
  common	
  understanding	
  of	
  a	
  
collaborative,	
  shared	
  environment	
  and	
  goals.	
  We	
  expect	
  it	
  to	
  be	
  followed	
  in	
  spirit	
  as	
  much	
  as	
  in	
  the	
  letter.	
  
	
  

Serendipity	
  	
  Management	
  
Serendipity	
  can	
  be	
  explained	
  by	
  using	
  Horace	
  Walpole’s	
  original	
  definition	
  which	
  was	
  further	
  
elaborated	
  by	
  Robert	
  K.	
  Merton	
  ”	
  Serendipity	
  is	
  a	
  quality	
  of	
  mind,	
  which	
  through	
  awareness,	
  
sagacity	
  and	
  good	
  fortune	
  allows	
  one	
  to	
  frequently	
  discover	
  something	
  good	
  while	
  looking	
  for	
  
something	
  else”11.	
  Serendipity	
  is	
  often	
  understood	
  to	
  describe	
  the	
  whole	
  process	
  and	
  while	
  
the	
  research	
  of	
  serendipity	
  is	
  gaining	
  rapidly	
  momentum,	
  one	
  of	
  the	
  ongoing	
  research	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  

11	
  Robert	
  K.	
  Merton	
  &	
  Elinor	
  Barber:	
  ”The	
  Travels	
  and	
  Adventures	
  of	
  Serendipity”	
  (2004),	
  Princeton	
  University	
  

Press,	
  New	
  Jersey	
  
 

12	
  

projects	
  in	
  U.K.	
  ,	
  ”SerenA”	
  12	
  has	
  identified	
  the	
  process	
  of	
  serendipity	
  consisting	
  of	
  three	
  
elements:	
  1)	
  unexpected	
  event	
  or	
  encounter,	
  2)	
  insight	
  and	
  3)	
  value	
  creation.	
  In	
  many	
  
occasions	
  ”preparedness”	
  has	
  also	
  been	
  added	
  as	
  the	
  fourth	
  element	
  into	
  the	
  serendipity	
  
process.	
  	
  
The	
  history	
  of	
  science	
  has	
  hundreds	
  of	
  great	
  cases	
  about	
  serendipitous	
  findings,	
  the	
  list	
  is	
  
impressive:	
  Archimedes,	
  Columbus,	
  Newton,	
  the	
  discoveries	
  of	
  steam	
  engine,	
  penicillin,	
  	
  X-­‐
rays,	
  Teflon,	
  micro-­‐wave	
  oven	
  etc	
  13	
  The	
  more	
  recent	
  ones	
  are	
  for	
  instance	
  SMS	
  technology	
  
invented	
  by	
  Nokia	
  engineers	
  during	
  one	
  weekend,	
  Post-­‐It	
  notes	
  being	
  first	
  a	
  failure	
  as	
  a	
  glue,	
  
Viagra,	
  which	
  was	
  intended	
  to	
  be	
  a	
  medicin	
  for	
  cardiovascular	
  diseases,	
  and	
  Ice	
  Hotel	
  /IceBar	
  
concepts	
  originating	
  from	
  one	
  Swedish	
  entrepreneur’s	
  personal	
  hobby	
  of	
  ice	
  sculpture	
  and	
  
the	
  unexpected	
  warm	
  weather	
  in	
  Norther	
  Sweden	
  on	
  November.	
  	
  
The	
  traditional	
  project	
  management	
  procedures	
  are	
  widely	
  used	
  in	
  R&D	
  projects	
  and	
  our	
  
experience	
  both	
  from	
  public	
  sector	
  and	
  private	
  industries	
  show	
  that	
  especially	
  the	
  idea	
  and	
  
concept	
  generation	
  phases	
  need	
  new	
  approaches.	
  The	
  challenges	
  are	
  mostly	
  in	
  the	
  areas	
  of	
  
team	
  building	
  and	
  resource	
  allocation.	
  Often	
  the	
  objectives	
  have	
  to	
  be	
  determined	
  well	
  before	
  
the	
  project	
  has	
  even	
  started	
  –	
  this	
  applies	
  especially	
  in	
  publicly	
  funded	
  projects	
  where	
  the	
  
time	
  lag	
  between	
  writing	
  a	
  proposal	
  and	
  getting	
  an	
  approval	
  and	
  funding	
  is	
  often	
  months	
  even	
  
a	
  year.	
  	
  netWork	
  Oasis	
  project	
  was	
  an	
  eye-­‐opener	
  for	
  us,	
  we	
  found	
  new	
  and	
  much	
  more	
  agile	
  
ways	
  to	
  organize	
  the	
  development	
  work	
  and	
  streamlined	
  our	
  serendipity	
  management	
  
thinking	
  by	
  piloting	
  the	
  tools	
  and	
  methodologies	
  in	
  this	
  ambitious	
  project.	
  	
  	
  
The	
  characteristics	
  of	
  serendipity	
  thinking	
  and	
  especially	
  the	
  differences	
  between	
  project	
  
management	
  and	
  serendipity	
  management	
  are	
  illustrated	
  in	
  the	
  table	
  1.	
  	
  From	
  the	
  table	
  one	
  
can	
  easily	
  discover	
  that	
  serendipity	
  management	
  principles	
  combine	
  very	
  well	
  with	
  the	
  3GSP	
  
philosophy.	
  Serendipity	
  management	
  has	
  proved	
  to	
  be	
  much	
  more	
  productive	
  than	
  traditional	
  
project	
  management	
  approach,	
  when	
  the	
  objective	
  is	
  to	
  create	
  novel	
  and	
  fresh	
  ideas	
  and	
  
concepts	
  and	
  get	
  them	
  implemented.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  

12	
  http://www.serena.ac.uk/papers/	
  
13	
  Royston	
  M.	
  Roberts:	
  ”Serendipity-­‐Accidential	
  Discoveries	
  in	
  Science”	
  (1989),	
  John	
  Wiley&Sons	
  Inc.,	
  New	
  York

	
  
 

13	
  

Characteristic

Project Management

Serendipity Management

Approach

Project

Journey, exploration

Type of innovation

Directional

Intersectional, sustainable

Type of human resources

Homo faber

Homo ludens, Homo aestheticus-informaticus,
Homo creativus

Organisation

Fixed in the beginning

Flexible during the process

Focus

Effective process

Best possible result in the end

Structure

Closed innovation

Open innovation

Mission

Goal decided in the beginning

Vision decided in the beginning

Competence search

While defining the project

Training camp approach

Resources, time schedule

Fixed

Flexible

Management style

Command and control

Connectivity and collaboration

Table 1. Serendipity Management vs Project Management14 	
  
	
  
When	
  applying	
  the	
  3GSP	
  concept,	
  the	
  process	
  of	
  harnessing	
  serendipity	
  begins	
  already	
  when	
  
deciding	
  the	
  design	
  principles	
  of	
  the	
  physical	
  premises.	
  The	
  Oasis	
  –type	
  of	
  coworking	
  space	
  is	
  
the	
  essential	
  element	
  and	
  located	
  in	
  the	
  core	
  of	
  the	
  infrastructure.	
  Sometimes	
  it	
  could	
  be	
  also	
  
located	
  in	
  downtown	
  area	
  away	
  from	
  university	
  campus.	
  The	
  reason	
  for	
  this	
  is	
  that	
  the	
  
density	
  and	
  diversity	
  are	
  bigger	
  in	
  downtown	
  areas	
  and	
  this	
  increases	
  the	
  probability	
  of	
  the	
  
valueable	
  unexpected	
  encounters.	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
14

	
  ©	
  Kakko	
  &	
  Inkinen,	
  Science	
  and	
  Public	
  Policy,	
  36(7),	
  August	
  2009,	
  pages	
  537–548,	
  Oxford	
  University	
  Press	
  	
  

	
  
 

14	
  

The	
  physical	
  spaces,	
  which	
  are	
  often	
  geographically	
  dispersed,	
  are	
  supported	
  by	
  a	
  virtual	
  
collaboration	
  platform.	
  The	
  configuration	
  of	
  this	
  varies,	
  often	
  it	
  consists	
  of	
  social	
  media	
  tools-­‐	
  
like	
  LinkedIn,	
  Facebook,	
  Twitter,	
  Pinterest	
  etc.	
  and	
  if	
  a	
  STP	
  have	
  one	
  of	
  the	
  enterprise	
  social	
  
media	
  platforms	
  -­‐like	
   Cisco	
  WebEx	
  Social,	
  IBM	
  Connections,	
  Jive	
  Social	
  Business	
  Platform,	
  
Microsoft	
  SharePoint	
  and	
  Yammer,	
  Salesforce	
  Chatter,	
  or	
  SAP	
  Jam	
  in	
  disposal,	
  it	
  might	
  be	
  
beneficial	
  to	
  synchronize	
  that	
  to	
  the	
  system	
  as	
  well.	
  The	
  figure	
  4	
  below	
  illustrates	
  the	
  benefits	
  
gained	
  by	
  such	
  approach.	
  
	
  

	
  

	
  

Figure 4. Harnessing serendipity in corporate environment, © Karostech Ltd

Open	
  innovation	
  principles	
  are	
  widely	
  used	
  and	
  	
  the	
  active	
  facilitation	
  of	
  the	
  diversity	
  of	
  
communities	
  belonging	
  to	
  the	
  ecosystem	
  provide	
  unexpected	
  encounters	
  and	
  events,	
  which	
  
are	
  essential	
  for	
  serendipity.	
  Some	
  specifically	
  designed	
  and	
  proven	
  methodologies	
  like	
  
”Training	
  Camp”	
  event	
  and	
  ”Walk	
  and	
  Talk”	
  tandem	
  interaction	
  and	
  ”Wilderness”	
  treats	
  will	
  
be	
  used	
  in	
  order	
  to	
  build	
  teams	
  with	
  unexpected	
  combinations	
  of	
  competencies	
  and	
  to	
  
encourage	
  them	
  to	
  find	
  and	
  elaborate	
  also	
  revolutionary	
  ideas.	
  This	
  active	
  facilitation	
  of	
  
communities	
  and	
  unconventional	
  team	
  building	
  process	
  has	
  proved	
  to	
  produce	
  great	
  results	
  
and	
  is	
  one	
  of	
  the	
  most	
  successful	
  matter	
  in	
  the	
  whole	
  3GSP	
  concept.	
  	
  	
  
	
  
This	
  leads	
  us	
  to	
  the	
  definition,	
  which	
  we	
  use	
  in	
  3GSP	
  context:	
  ”Serendipity	
  management	
  is	
  a	
  
comprehensive	
  set	
  of	
  tools	
  and	
  facilitation	
  methodologies,	
  which	
  by	
  the	
  help	
  of	
  tailored	
  
workspace	
  design	
  –	
  both	
  physical	
  and	
  virtual	
  and	
  through	
  the	
  facilitation	
  of	
  unexpected	
  
encounters	
  and	
  collective	
  insight,	
  will	
  support	
  the	
  emergence	
  of	
  new	
  combinations	
  of	
  
competences	
  and	
  the	
  generation	
  of	
  breakthrough	
  ideas.”	
  
	
  

	
  
	
  
 

15	
  

Demola	
  -­‐	
  case	
  15	
  
	
  

The	
  Demola	
  open	
  innovation	
  platform	
  was	
  built	
  to	
  bring	
  academia,	
  industry	
  and	
  students	
  
together	
  in	
  Tampere	
  region,	
  which	
  is	
  one	
  of	
  the	
  main	
  economical	
  regions	
  in	
  Finland.	
  Agile	
  and	
  
demo	
  driven	
  development	
  together	
  with	
  openness	
  were	
  the	
  starting	
  points	
  for	
  designing	
  the	
  
Demola	
  environment.	
  Demola’s	
  open	
  innovation	
  platform	
  aims	
  to	
  support	
  multidisciplinary	
  
and	
  agile	
  development	
  of	
  innovative	
  products	
  and	
  demos.	
  The	
  project	
  ideas	
  come	
  from	
  the	
  
industry	
  and	
  public	
  organizations	
  and	
  thus	
  concepts	
  that	
  have	
  practical	
  business	
  importance	
  
are	
  developed.	
  The	
  student	
  work	
  is	
  supported	
  by	
  both	
  the	
  industrial	
  and	
  the	
  academia	
  
partners	
  that	
  provide	
  guidance	
  throughout	
  the	
  project.	
  Demola	
  offers	
  a	
  governance	
  
framework	
  that	
  facilitates	
  team	
  building	
  and	
  supports	
  emerging	
  business	
  ideas.	
  It	
  also	
  
incorporates	
  a	
  model	
  for	
  managing	
  immaterial	
  rights	
  that	
  supports	
  startups	
  and	
  respects	
  the	
  
authors.	
  On	
  a	
  practical	
  level,	
  Demola	
  provides	
  workspaces	
  that	
  support	
  team	
  work	
  and	
  co-­‐
creation	
  
	
  
Most	
  Demola	
  partners	
  are	
  companies	
  in	
  the	
  ICT	
  sector.	
  They	
  have	
  the	
  need	
  to	
  rapidly	
  create	
  
and	
  test	
  innovative	
  product	
  concepts	
  and	
  services.	
  Recruiting	
  possibilities,	
  academia	
  co-­‐
operation,	
  possibility	
  to	
  claim	
  usage	
  rights	
  to	
  developed	
  concepts	
  and	
  gaining	
  experience	
  in	
  
open	
  innovation	
  are	
  the	
  main	
  motivational	
  factors	
  for	
  the	
  partners	
  to	
  offer	
  project	
  ideas	
  to	
  
Demola.	
  Project	
  partners	
  are	
  responsible	
  for	
  project	
  ideas	
  and	
  for	
  monitoring	
  the	
  progress	
  of	
  
the	
  project	
  team.	
  The	
  content	
  and	
  the	
  goals	
  of	
  the	
  project	
  are	
  their	
  responsibility.	
  They	
  coach	
  
their	
  project’s	
  team	
  a	
  weekly	
  average	
  of	
  one	
  to	
  two	
  hours.	
  The	
  team	
  gets	
  advice	
  and	
  pointers	
  
that	
  help	
  to	
  guide	
  the	
  project	
  into	
  the	
  right	
  direction	
  but	
  the	
  team	
  makes	
  the	
  project	
  decisions.	
  
	
  
For	
  the	
  students	
  the	
  main	
  benefits	
  are	
  that	
  they	
  get	
  industrial	
  experience	
  	
  and	
  valuable	
  
contacts	
  as	
  well.	
  The	
  students	
  can	
  get	
  study	
  credits	
  from	
  completed	
  projects	
  to	
  be	
  included	
  in	
  
their	
  degree,	
  but	
  that	
  is	
  not	
  the	
  main	
  reason	
  to	
  join	
  Demola	
  projects.	
  However,	
  Demola	
  
projects	
  are	
  considered	
  as	
  valuable	
  additions	
  to	
  the	
  study	
  record	
  and	
  to	
  the	
  student’s	
  CV.	
  
Demola	
  offers	
  to	
  the	
  academic	
  partners	
  the	
  possibility	
  to	
  create	
  and	
  maintain	
  contacts	
  to	
  the	
  
industry	
  and	
  through	
  that	
  co-­‐operation	
  tie	
  scientific	
  research	
  to	
  industrial	
  cases.	
  From	
  a	
  
pedagogical	
  point	
  of	
  view,	
  providing	
  students	
  a	
  possibility	
  to	
  learn	
  through	
  innovative	
  team	
  
projects	
  is	
  a	
  modern	
  approach	
  to	
  teaching.	
  The	
  role	
  of	
  the	
  academic	
  partners	
  is	
  also	
  to	
  
instruct	
  the	
  student	
  teams	
  during	
  the	
  projects.	
  	
  
	
  
The	
  operative	
  management	
  of	
  Demola	
  works	
  as	
  a	
  facilitator	
  between	
  the	
  companies	
  and	
  the	
  
students	
  interested	
  in	
  innovation	
  projects.	
  In	
  addition	
  to	
  collecting	
  the	
  teams,	
  their	
  role	
  is	
  to	
  
provide	
  training	
  and	
  guidance	
  to	
  the	
  teams	
  through	
  their	
  projects	
  and	
  to	
  offer	
  working	
  
facilities	
  that	
  support	
  community	
  building	
  and	
  teamwork.	
  The	
  Demola	
  personnel	
  also	
  gives	
  
guidance	
  to	
  the	
  project	
  partners	
  and	
  instructs	
  them	
  in	
  good	
  working	
  practices.	
  In	
  Tampere	
  
Demola	
  employs	
  directly	
  three	
  people:	
  one	
  manager	
  and	
  two	
  assistants.	
  Because	
  Demola	
  as	
  a	
  
platform	
  wants	
  to	
  encourage	
  self-­‐organization	
  and	
  management	
  of	
  the	
  projects	
  their	
  own	
  
organization	
  can	
  be	
  kept	
  very	
  lean.	
  
	
  
Demola’s	
  activities	
  are	
  guided	
  by	
  certain	
  project	
  features	
  and	
  values.	
  There	
  are	
  explained	
  in	
  
more	
  detail	
  here	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  

15	
  http://tampere.demola.fi/about	
  and	
  an	
  interview	
  with	
  Professor	
  Jukka	
  P.	
  Saarinen,	
  Nokia	
  Research	
  Center,	
  

Tampere,	
  Finland	
  
 

16	
  

1)	
  Rapid	
  Release	
  Cycle:	
  Innovative	
  development	
  starts	
  from	
  ideas	
  and	
  concepts.	
  An	
  ideal	
  
project	
  timeframe	
  is	
  short,	
  three	
  to	
  four	
  months	
  in	
  duration.	
  Development	
  is	
  done	
  in	
  small	
  
increments,	
  the	
  final	
  outcome	
  is	
  loosely	
  specified	
  and	
  the	
  teams	
  have	
  a	
  lot	
  of	
  fluidity	
  in	
  the	
  
specification.	
  The	
  current	
  state	
  of	
  the	
  project	
  is	
  demoed	
  regularly	
  to	
  the	
  customer,	
  which	
  
resembles	
  a	
  rapid	
  release	
  cycle	
  of	
  a	
  software	
  product.	
  This	
  can	
  also	
  be	
  seen	
  as	
  an	
  open	
  source	
  
practice	
  as	
  the	
  notion	
  of	
  “release	
  early,	
  release	
  often”	
  is	
  applied	
  here	
  within	
  the	
  project	
  scope.	
  
An	
  agile,	
  demo-­‐driven	
  development	
  approach	
  with	
  frequent	
  demos	
  enables	
  control	
  of	
  the	
  
project	
  focus	
  and	
  its	
  intended	
  outcome.	
  
	
  
2)	
  Close	
  Communication:	
  The	
  teams	
  commonly	
  meet	
  with	
  the	
  customer	
  on	
  a	
  regular	
  basis.	
  
Even	
  though	
  there	
  are	
  no	
  product	
  releases	
  during	
  the	
  life	
  cycle	
  of	
  the	
  project	
  the	
  customer	
  
gets	
  the	
  current	
  version	
  of	
  the	
  product	
  in	
  these	
  meetings.	
  Changes	
  can	
  be	
  made	
  to	
  the	
  
requirements	
  and	
  project	
  outcome	
  based	
  on	
  the	
  teams	
  work.	
  Where	
  this	
  practice	
  reached	
  
beyond	
  open	
  source	
  is	
  the	
  ability	
  to	
  control	
  the	
  direction	
  of	
  the	
  project	
  and	
  to	
  timebox	
  the	
  
development.	
  The	
  projects	
  are	
  usually	
  done	
  in	
  a	
  fixed	
  time	
  frame.	
  While	
  the	
  requirements	
  
management	
  is	
  flexible	
  with	
  requirements	
  changed	
  and	
  added	
  as	
  the	
  project	
  evolves,	
  the	
  
project	
  runs	
  for	
  a	
  predetermined	
  time.	
  Similar	
  fixed	
  time	
  projects	
  are	
  known	
  from	
  agile	
  
software	
  development	
  and	
  give	
  the	
  project	
  customer	
  control	
  over	
  the	
  end	
  product.	
  They	
  can	
  
add,	
  remove	
  and	
  prioritize	
  the	
  requirements	
  as	
  they	
  go	
  thus	
  controlling	
  the	
  outcome	
  of	
  the	
  
project.	
  
	
  
3)	
  Self-­‐Managing	
  Teams:	
  The	
  teams	
  themselves	
  can	
  be	
  seen	
  through	
  agile	
  practices,	
  where	
  
development	
  is	
  built	
  around	
  small	
  development	
  teams	
  or	
  pairs.	
  One	
  Demola	
  project	
  team	
  
forms	
  such	
  a	
  unit	
  and	
  has	
  freedom	
  in	
  choosing	
  and	
  adapting	
  the	
  working	
  methods	
  and	
  
arrangements	
  as	
  they	
  see	
  fit.	
  It	
  is	
  typical	
  that	
  teams	
  keep	
  in	
  touch	
  regularly,	
  mostly	
  daily,	
  to	
  
sync	
  their	
  work	
  progress	
  via	
  chats,	
  online	
  phone	
  applications	
  or	
  meetings.	
  There	
  is	
  a	
  wide	
  
variation	
  of	
  practices	
  here	
  as	
  the	
  teams	
  and	
  projects	
  vary.	
  What	
  is	
  common	
  to	
  them	
  is	
  the	
  
Demola	
  workplace	
  that	
  provides	
  premises	
  and	
  tools	
  to	
  enable	
  independent,	
  collaborative	
  
work	
  of	
  the	
  teams	
  as	
  they	
  best	
  see	
  fit.	
  
	
  
The	
  results	
  and	
  lessons	
  learnt	
  so	
  far	
  are	
  encouraging.	
  In	
  five	
  year’s	
  of	
  operation	
  the	
  activities	
  
have	
  covered	
  around	
  250	
  projects	
  involving	
  1500	
  students	
  only	
  in	
  Tampere	
  region.	
  The	
  
concept	
  has	
  raised	
  interest	
  both	
  in	
  Finland	
  and	
  abroad,	
  at	
  the	
  moment	
  there	
  are	
  six	
  Demola	
  
centers	
  in	
  operation	
  and	
  some	
  new	
  locations	
  are	
  under	
  development.	
  
	
  
The	
  interesting	
  perspective	
  is	
  how	
  Nokia,	
  one	
  of	
  the	
  early	
  promoters,	
  evaluates	
  the	
  results.	
  
According	
  to	
  Professor	
  Jukka	
  P.	
  Saarinen	
  from	
  Nokia	
  Research	
  Center	
  the	
  results	
  are	
  
encouraging.	
  They	
  have	
  completed	
  about	
  55	
  project	
  out	
  of	
  which	
  he	
  estimates	
  10-­‐15	
  %	
  as	
  
“very	
  successful”	
  with	
  real	
  impact	
  on	
  Nokia	
  operations	
  (products/services).	
  The	
  other	
  30	
  %	
  
are	
  classified	
  as	
  “satisfactory”	
  having	
  had	
  impact	
  on	
  Nokia’s	
  capacity	
  building	
  and	
  given	
  NRC	
  
updated	
  information	
  and	
  	
  new	
  insight.	
  What	
  is	
  encouraging	
  according	
  to	
  Professor	
  Saarinen,	
  
that	
  altogether	
  10	
  %	
  of	
  the	
  projects	
  have	
  resulted	
  to	
  the	
  founding	
  of	
  a	
  new	
  start-­‐up	
  company.	
  
This	
  might	
  have	
  happened	
  some	
  time	
  after	
  the	
  project	
  and	
  not	
  necessarily	
  with	
  exactly	
  the	
  
same	
  team,	
  but	
  the	
  experiences	
  working	
  with	
  a	
  global	
  corporation	
  have	
  given	
  the	
  motivation	
  
needed	
  to	
  establish	
  a	
  company.	
  
	
  
Overall	
  Nokia	
  rates	
  the	
  possibilities	
  to	
  collaborate	
  with	
  Demola	
  platform	
  high.	
  It	
  can	
  be	
  
described	
  from	
  Nokia’s	
  perspective	
  to	
  be	
  a	
  great,	
  low-­‐cost	
  piloting	
  platform,	
  which	
  offers	
  the	
  
services	
  effectively	
  without	
  bureaucratic	
  proceedings.	
  So	
  far	
  the	
  students	
  have	
  been	
  
 

17	
  

motivated	
  and	
  skillful	
  and	
  the	
  commitment	
  of	
  foreign	
  students	
  has	
  been	
  surprisingly	
  strong.	
  
That	
  again	
  catalyzes	
  the	
  international	
  student	
  exchange,	
  because	
  some	
  foreign	
  student	
  have	
  
spent	
  their	
  summer	
  holidays	
  doing	
  Demola	
  projects	
  in	
  Tampere.	
  Professor	
  Saarinen	
  sees	
  
Demola	
  also	
  as	
  a	
  great	
  recruiting	
  tool,	
  because	
  during	
  the	
  projects	
  Nokia	
  people	
  are	
  able	
  to	
  
follow	
  the	
  students	
  in	
  real	
  action	
  with	
  tight	
  deadlines	
  and	
  pressure.	
  He	
  also	
  sees	
  that	
  the	
  
concept	
  would	
  fit	
  perfectly	
  into	
  the	
  situations	
  and	
  environments	
  in	
  developing	
  countries.
	
  

Urban	
  Mill	
  -­‐	
  case16	
  
	
  
Our	
  other	
  case,	
  Urban	
  Mill,	
  is	
  located	
  in	
  Otaniemi	
  campus	
  in	
  Helsinki	
  metropolitan	
  area.	
  It’s	
  
the	
  latest	
  node	
  of	
  Aalto	
  University’s	
  	
  ecosystem,	
  the	
  other	
  main	
  nodes	
  being	
  Aalto	
  Design	
  
Factory,	
  Start-­‐Up	
  Sauna	
  and	
  Aalto	
  Entrepreneurship	
  Society.	
  The	
  development	
  of	
  	
  this	
  
ecosystem	
  is	
  a	
  great	
  example	
  of	
  the	
  dynamics	
  and	
  life-­‐cycle	
  thinking	
  of	
  communities.	
  The	
  first	
  
node	
  of	
  the	
  ecosystem,	
  Design	
  Factory,	
  was	
  established	
  2008	
  and	
  the	
  successful	
  
transformation	
  of	
  the	
  whole	
  is	
  based	
  on	
  the	
  needs	
  of	
  various	
  communities	
  engaged.	
  The	
  
grassroot	
  level	
  activities	
  of	
  students	
  are	
  nicely	
  combined	
  with	
  some	
  institutional	
  support	
  of	
  
Aalto	
  University,	
  business	
  community	
  and	
  other	
  stakeholders.	
  	
  
	
  
The	
  process	
  of	
  creating	
  something	
  like	
  Urban	
  Mill	
  is	
  a	
  novel	
  example	
  of	
  the	
  public	
  -­‐	
  private	
  
partnership.	
  The	
  orchestrating	
  initiator	
  and	
  driver	
  taking	
  also	
  an	
  operative	
  risk	
  of	
  succeeding	
  
is	
  a	
  private	
  company	
  Järvelin	
  Design	
  Oy,	
  and	
  other	
  main	
  stakeholders	
  involved	
  are	
  Aalto	
  
University,	
  City	
  of	
  Espoo	
  and	
  RYM	
  Oy	
  (an	
  industrial	
  RDI	
  consortium	
  of	
  urban	
  development).	
  
This	
  kind	
  of	
  setup	
  has	
  proved	
  to	
  be	
  a	
  dynamic	
  foundation	
  for	
  the	
  initiative	
  and	
  could	
  be	
  
applied	
  as	
  a	
  leading	
  principle	
  also	
  in	
  other	
  contexts.	
  Mr.	
  Kari	
  Mikkelä,	
  Executive	
  Producer	
  of	
  
Urban	
  Mill	
  explains	
  the	
  ambitious	
  vision:	
  	
  	
  
”Urban	
  Mill	
  is	
  as	
  well	
  a	
  co-­‐working	
  space,	
  an	
  innovation	
  community	
  as	
  a	
  change	
  orchestration	
  
tool.	
  Urban	
  Mill	
  re-­‐defines	
  the	
  way,	
  how	
  people	
  do	
  joint	
  innovation	
  work,	
  and	
  aims	
  to	
  make	
  
societal	
  impact	
  in	
  global	
  urban	
  context.	
  Urban	
  Mill	
  facilitates	
  to	
  re-­‐think	
  how	
  sustainable	
  urban	
  
innovations	
  are	
  done,	
  and	
  how	
  urban	
  transformations	
  are	
  orchestrated.	
  Thus,	
  it	
  channels	
  access	
  
for	
  its	
  partners	
  and	
  stakeholders	
  to	
  a	
  balanced	
  mixture	
  of	
  appropriate	
  urban	
  innovation	
  actors,	
  
thematic	
  contents,	
  collaboration	
  methodologies	
  and	
  a	
  joint	
  development	
  platform.	
  
The	
  community	
  shares	
  one	
  common	
  challenge,	
  which	
  is	
  how	
  to	
  enhance	
  the	
  quality	
  of	
  urban	
  life	
  
and	
  services	
  through	
  ICT	
  and	
  built	
  environment	
  development,	
  and	
  how	
  to	
  orchestrate	
  and	
  
energize	
  urban	
  ecosystems	
  development.”	
  	
  
The	
  development	
  process	
  followed	
  the	
  principles	
  of	
  effectual	
  entrepreneurship	
  and	
  lean	
  
start-­‐up	
  methodologies.	
  The	
  funding	
  is	
  mostly	
  from	
  the	
  main	
  users	
  of	
  the	
  facilities,	
  so	
  no	
  
venture	
  capital	
  or	
  direct	
  public	
  funding	
  was	
  needed.	
  Sustainability	
  factors	
  are	
  highly	
  
respected,	
  the	
  building	
  is	
  a	
  former	
  State	
  Research	
  Centre	
  (VTT)	
  testing	
  laboratory	
  facility	
  in	
  
Otaniemi,	
  which	
  was	
  transformed	
  into	
  a	
  1300	
  m2	
  flexible	
  co-­‐working	
  and	
  co-­‐creation	
  space	
  
by	
  the	
  pioneering	
  Urban	
  Mill	
  community	
  itself.	
  Space	
  elements	
  and	
  modules	
  are	
  flexible	
  and	
  
multi-­‐usable,	
  and	
  open	
  to	
  all	
  regardless	
  of	
  who	
  is	
  hosting	
  the	
  sub	
  space.	
  Most	
  of	
  the	
  furniture,	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
16	
  Co-­‐created	
  through	
  a	
  collaborative	
  writing	
  process	
  in	
  August	
  2013	
  with	
  Urban	
  Miller	
  &	
  Executive	
  Producer	
  
Kari	
  Mikkelä,	
  Järvelin	
  Design	
  Oy,	
  Espoo,	
  Finland,	
  for	
  more	
  information	
  check	
  also	
  http://urbanmill.org/english/	
  

	
  
 

18	
  

technology,	
  resources	
  etc.	
  are	
  recycled	
  and	
  shared	
  among	
  all	
  users.	
  Also	
  fixed	
  costs	
  are	
  shared	
  
and	
  even	
  some	
  of	
  the	
  basic	
  facility	
  and	
  special	
  support	
  services	
  are	
  co-­‐produced	
  on	
  social	
  
exchange	
  basis.	
  	
  
The	
  theoretical	
  background	
  of	
  the	
  initiative	
  is	
  strong,	
  the	
  pioneering	
  community	
  has	
  a	
  
widespread	
  understanding	
  of	
  theories	
  like	
  Nonaka’s	
  “Ba”,	
  Kaplan	
  &	
  Norton’s	
  ”Strategy	
  Maps”,	
  
Susan	
  Star	
  &	
  James	
  Griesemer’s	
  ”Boundary	
  Objects”	
  Joseph	
  Pine's	
  "Multiverse	
  Framework"	
  
along	
  with	
  the	
  theories	
  of	
  Peter	
  Senge,	
  Yrjö	
  Engeström	
  and	
  Manuel	
  Castells.	
  The	
  figure	
  5.	
  	
  
below	
  will	
  explain	
  the	
  context	
  and	
  main	
  building	
  blocks	
  of	
  Urban	
  Mill	
  approach.	
  

Figure 5: A Networked Smart Space17 acts as an interface between Creative Human Ecosystems and Built
Environment.	
  

Kari	
  Mikkelä	
  describes	
  the	
  creation	
  and	
  the	
  ongoing	
  development	
  of	
  Urban	
  Mill	
  ”as	
  a	
  
facilitated	
  innovation	
  journey,	
  where	
  the	
  collaborative	
  actions	
  and	
  creative	
  dialogue	
  between	
  
different	
  Urban	
  Mill	
  actors	
  is	
  boosted	
  and	
  facilitated	
  by	
  using	
  physical,	
  virtual	
  and	
  social	
  
boundary	
  objects,	
  like	
  shared	
  concepts,	
  methods,	
  probes,	
  prototypes,	
  demonstrations,	
  test-­‐beds	
  
and	
  living	
  labs.	
  Joint	
  development	
  work	
  is	
  guided	
  by	
  a	
  co-­‐created	
  broad	
  vision	
  rather	
  than	
  by	
  
strictly	
  pre-­‐planned	
  processes.	
  Urban	
  Mill	
  is	
  not	
  only	
  a	
  platform	
  for	
  coming	
  together,	
  rather	
  it	
  is	
  
a	
  venue	
  to	
  re-­‐transform,	
  co-­‐align	
  and	
  channel	
  its	
  users	
  objectives,	
  knowledge,	
  practices	
  and	
  
expected	
  development	
  outcomes	
  for	
  fitting	
  better	
  to	
  the	
  future	
  urban	
  life.”	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
17	
  K	
  Mikkelä	
  &	
  L	
  Miikki,	
  EUE,	
  RIE	
  Task	
  7,	
  Concept	
  Presentation	
  (PPT),	
  2012	
  
	
  
 

19	
  

Even	
  though	
  Urban	
  Mill	
  is	
  still	
  in	
  the	
  very	
  beginning	
  of	
  the	
  life	
  cycle,	
  it	
  is	
  interesting	
  to	
  
discover	
  that	
  many	
  of	
  the	
  elements	
  of	
  3GSP	
  thinking	
  are	
  included:	
  
1)
2)
3)
4)
5)
6)

strong	
  shared	
  vision	
  among	
  stakeholders	
  nurtured	
  
community	
  building	
  in	
  focus,	
  engagement	
  through	
  ”pull”	
  factors	
  
open	
  innovation	
  principles	
  widely	
  used	
  
novel	
  orchestration	
  methodologies	
  piloted	
  (facilitation)	
  
connectivity	
  (local	
  and	
  global)	
  supported	
  	
  
regional	
  knowledge	
  ecosystem	
  thinking	
  embedded	
  	
  

The	
  emergence	
  of	
  Urban	
  Mill	
  proves,	
  that	
  novel	
  regional	
  knowledge	
  ecosystems	
  and	
  new	
  
types	
  of	
  innovation	
  intermediaries	
  are	
  really	
  needed	
  in	
  this	
  ”postnormal”	
  era.	
  When	
  the	
  prove	
  
of	
  the	
  concept	
  has	
  been	
  achieved,	
  Urban	
  Mill	
  concept	
  could	
  be	
  tailored	
  	
  to	
  new	
  locations	
  
globally.	
  

References	
  	
  
	
  
1	
  http://stoweboyd.com/	
  

	
  
2	
  http://www.deloitte.com/view/en_US/us/About/Catalyst-­‐for-­‐Innovation/Center-­‐for-­‐the-­‐

Edge/The_Power_of_Pull/index.htm	
  
3	
  Deong-­‐Seong	
  Oh:	
  "Valorization:	
  Tangible	
  Benefits	
  from	
  Science	
  &	
  Technology	
  Parks",	
  UNESCO-­‐WTA	
  Training	
  

Workshop	
  2012,	
  Daedook	
  Innopolis,	
  Daejeon,	
  Korea	
  
4	
  http://www.iftf.org/our-­‐work/people-­‐technology/technology-­‐horizons/future-­‐knowledge-­‐ecosystems/	
  

	
  
5	
  the	
  report	
  can	
  be	
  downloaded	
  	
  from	
  the	
  link:	
  http://www.iftf.org/our-­‐work/people-­‐technology/technology-­‐

horizons/future-­‐knowledge-­‐ecosystems/	
  
	
  
6	
  http://www.meetup.com/Coursera/?see_all=1	
  

	
  

7	
  http://ideas.repec.org/p/aal/abbswp/02-­‐12.html	
  

	
  
8	
  http://www.effectuation.org/	
  
9	
  Camarinha-­‐Matos	
  L	
  &	
  Afsarmanesh	
  H.	
  (2008)	
  “Collaborative	
  Networks:	
  Reference	
  Modeling”,	
  page	
  57,	
  

Springer,	
  New	
  York	
  
10	
  http://www.ubuntu.com/about/about-­‐ubuntu/conduct	
  

	
  
11	
  Robert	
  K.	
  Merton	
  &	
  Elinor	
  Barber:	
  ”The	
  Travels	
  and	
  Adventures	
  of	
  Serendipity”	
  (2004),	
  Princeton	
  University	
  

Press,	
  New	
  Jersey	
  
	
  
12	
  http://www.serena.ac.uk/papers/	
  
	
  
13	
  Royston	
  M.	
  Roberts:	
  ”Serendipity-­‐Accidential	
  Discoveries	
  in	
  Science”	
  (1989),	
  John	
  Wiley&Sons	
  Inc.,	
  New	
  York	
  
	
  
14	
  ©	
  Kakko	
  &	
  Inkinen,	
  Science	
  and	
  Public	
  Policy,	
  36(7),	
  August	
  2009,	
  pages	
  537–548,	
  Oxford	
  University	
  Press,	
  
download:	
  http://www.ingentaconnect.com/content/oup/spp/2009/00000036/00000007/art00004	
  
 
15	
  http://tampere.demola.fi/about

20	
  
and	
  an	
  interview	
  with	
  Professor	
  Jukka	
  P.	
  Saarinen,	
  Nokia	
  Research	
  Center,	
  

Tampere,	
  Finland	
  
16	
  Co-­‐created	
  through	
  a	
  collaborative	
  writing	
  process	
  in	
  August	
  2013	
  with	
  Urban	
  Miller	
  &	
  Executive	
  Producer	
  

Kari	
  Mikkelä,	
  Järvelin	
  Design	
  Oy,	
  Espoo,	
  Finland,	
  for	
  more	
  information	
  check	
  also	
  http://urbanmill.org/english/	
  

	
  
17	
  K	
  Mikkelä	
  &	
  L	
  Miikki,	
  EUE,	
  RIE	
  Task	
  7,	
  Concept	
  Presentation	
  (PPT),	
  2012	
  

	
  
	
  

	
  
	
  

	
  
	
  

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The Fundamentals of Third Generation Science Park Concept

  • 1.   1   The  Fundamentals  of  Third  Generation  Science  Park  Concept                 Ilkka  Kakko,                                             Founder  and  Partner,   Karostech  Ltd,  Finland   www.karostech.fi   www.respectserendipity.com     Introduction   Our  business  environment  is  transforming  rapidly.  The  existing  structures  –  institutions,   corporations  and  societies  –  are  not  very  good  in  adapting  to  the  rapid  changes,  unexpected   events,  and  overall  unpredictability  of  the  future.  When  development  is  not  linear,  we  need   different  approaches  and  new  forms  for  organizing  our  activities.  Stowe  Boyd1,  an  American   web  anthropologist,  futurist,  and  author,  has  described  this  transformation  by  calling  it  the   ”postnormal  era”.  Also,  the  leading  thinkers  in  Deloitte  Edge,  John  Hagel  and  John  Seely   Brown  are  pointing  out,  that  we  are  experiencing  a  Big  Shift,  where  the  former  ”push”   methodologies  will  be  substituted  by  the  new  ”pull”  thinking2.     Science  and  technology  parks  (STPs)  have  existed  more  than  fifty  years  and  during  the  history   they  have  fulfilled  so  called  Triple  Helix  task  by  activating  the  collaboration  between   academia,  business,  and  regional  development  organizations.    The  classification  of  science   parks  can  be  defined  by  using  various  factors.  One  established  approach  was  presented    by   Prof.  Deong-­‐Seong  Oh  in  his  paper  on  UNESCO-­‐WTA  Training  Workshop  2012  and  that   classification  is  based  on  the  scale  and  of  the  activities:  science  park,  technopolis,  industrial   cluster3.  Our  experiences  from  Scandinavian  countries  indicate,  however,  that  in  order  to  fully   capitalize  from  the  innovation  potential  of  the  region,  one  need  to  focus  also  in  the  dynamics   between  the  stakeholders  and  the  principles  of  a  sound  ecosystem  building.     The  scale  of  the  operations  is  often  determined  by  the  market  potential,  but  because  the   dynamics  and  the  quality  of  interactions  in  ecosystems  can  be  improved  by  management   practices  and  also  partly  by  governance  policies,  we  have  introduced  our  Third  Generation   Science  Parks  –  model  (3GSP).  It  is  carefully  designed  for  the  challenges  arising  from  the   transformation  of  the  global  innovation  landscape.    Here  we  will  list  some  of  the  elementary                                                                                                                   1  http://stoweboyd.com/   2  http://www.deloitte.com/view/en_US/us/About/Catalyst-­‐for-­‐Innovation/Center-­‐for-­‐the-­‐ Edge/The_Power_of_Pull/index.htm   3 Deong-­‐Seong  Oh:  "Valorization:  Tangible  Benefits  from  Science  &  Technology  Parks",  UNESCO-­‐WTA  Training   Workshop  2012,  Daedook  Innopolis,  Daejeon,  Korea    
  • 2.   2   factors  affecting  the  way  how  innovation  intermediaries  (like  STPs)  should  adjust  their   operations:   • • • • • • • the  constantly  changing  communication  patterns  because  of  the  rising  use  of  social   media  and  the  development  of  the  enterprise  collaboration  platforms  like  Share  Point   and  Yammer     the  entry  of  generation  Y  (born  after  1979)  into  the  work  market  and  business  life   ”start-­‐up  hype”,  the  rise  of  the  effectual  entrepreneurship  and  free-­‐lancers   the  increasing  pressure  of  introducing  sustainable  structures  and  practices   globalization,  the  ongoing  recession  in  Europe   the  importance  of  social  capital     and  rapidly  emerging  serendipity  management  practices   These  requirements  can’t  be  fulfilled  only  by  relying  on  the  traditional  STP  thinking,  there  is     certainly  an  urgent  need  for  3GSP  thinking.  The  main  difference  between  these  approaches  is   that  while  scale-­‐dominant  classification  and  related  governance  principles  focus  on  existing   companies  and  established  institutions,  which  are  dependent  on  hierarchies  and  ”push”-­‐ philosophy,  then  the  3GSP  model,  which  supports  ecosystem  dynamics  and  is  also  human   centric,  provides  geographically  dispersed  physical  and  virtual  platforms,  which  work   according  to  the  ”pull”  philosophy     ”The  Rise  of  Research  Clouds”   Institute  for  the  Future  (IFTF)  published  in  collaboration  with  Research  Triangle  Foundation   2009  a  report  ”Future  Knowledge  Ecosystems  –  The  Next  20  Years  of    Technology-­‐Led   Economic  Development”.  It  is  recognized  to  be  so  far  the  most  comprehensive  study  of  the   future  scenarios  for  science  and  technology  parks  (STPs)  globally.    The  study  engaged  a  wide   range  of  the  practioners  and  researchers  from  the  STP  field  in  the  form  of  three  pragmatic   workshops  and  an  online  expert  panel  and  therefore  it’s  worth  to  have  a  look  at  the  results   and  how  the  scenarios  presented  in  the  report  are  evolving.   The  need  of  the  regional  knowledge  ecosystems  was  highlighted  in  the  report  in  three  areas4:     1) The  real  added  value  will  increasingly  come  not  just  from  providing  services  (as  many   STPs  already  do)  but  from  actively  managing  activities  and  knowledge  creation   2) While  scientific  knowledge  and  tools  become  available  anywhere  on  demand,  focusing  on   global  domination  of  any  particular  industry  will  lose  effectiveness  and  growing  the   regional  ecosystem  elements  that  provide  the  capacity  for  repeatedly  re-­‐inventing  the   cluster  will  become  paramount   3) These  dictate  a  reduced  emphasis  on  real  estate  development  and  infrastructure,  and   more  emphasis  on  creating  mechanisms  that  link  social  assets  to  global  martkets  in  ways   that  generate  value.                                                                                                                   4  http://www.iftf.org/our-­‐work/people-­‐technology/technology-­‐horizons/future-­‐knowledge-­‐ecosystems/  
  • 3.   3   In  2013,  four  years  after  the  publication,  we  can  clearly  see  developments  into  this  direction.   The  huge  success  of  MOOC  (Massive  Open  Online  Courses)  globally,  the  emergence  of  new     innovation  intermediary  organizations  (two  examples  of  Finland  will  be  described  in  detail  in   the  case-­‐  section),  and  the  sustainable  usage  of  existing  infra  (buildings,  networks)  while   establishing  new  institutions  and  initiatives  are  the  proof    how  some  regional  knowledge   ecosystems  are  evolving  like  described  in  the  report.  These  clear  signals  also  indicate  how   established  organizations  and  structures  should    re-­‐organize  their  activities.  New  STP   initiatives  especially  in  developing  countries  have  the  advantage  to  tailor  the  structures  and   management  to  fit  this  rapidly  changing  innovation  environment.       Three  scenarios  were  presented  in  the  IFTF  report,  we  will  concentrate  in  this  article  to   analyze  the  scenario  called  ”The  Rise  of  Research  Clouds”,  which  at  the  moment  looks  like  the   most  interesting  one,  and  also  one  with  clear  weak  signals  of  its  emergence.  The  other  two   scenarios  were  titled  ”Science  and  Technology  Parks  3.0”  and  ”Dematerialized  Innovation”.   The  first  scenario  is  more  for  incremental  changes  adding  up,  but  no  real  ecosystem  thinking   and  the  idea  of  ”extended  STPs”  is  not  applied.  The  second  one  is  a  pessimistic  one  seeing   STPs  in  decline  due  to  the  ”ivory  tower”  thinking  and  lack  of  sustainability  and  flexibility  in   their  activities.  5   ”The  Rise  of  Research  Clouds”  desribed  in  the  report  ”is  like  Oort  cloud  of  comets  that   surrounds  the  solar  system,  invisible  but  carrying  chemical  seeds  of  life,  the  research  cloud  is   almost  invisible,  but  crucial  mass  orbiting  ressearch  universities.  Some  universities  find  ways  to   leverage  this,  but  many  don’t”.  Think  about  the  boom  of  MOOCs  provided  by  the  leading   universities  of  the  world.  The  power  of  the  communities  they  are  able  to  engage  will  surely   have  impact.    Just  one  of  them,  Coursera,  has  at  the  moment  3153  communities  in  2641  cities   throughout  the  world  and  the  ”courseranians”  meet  regurlarly.  6  It’s  easy  to  imagine,  what   kind  of  impact  this  will  have  into  the  research  scene  in  coming  years.  And  most  inspiring  thing   here  is  that  this  opportunity  is  equally  provided  to  the  students  all  over  the  globe.  We  will  see   physical  and  virtual  spaces  popping  up,  which  are  specifically  designed  to  support  MOOC   activities  and  community  building  around  them  (like  Urban  Mill  described  in  case  chapter).   These  will  become  the  seeds  of  born  global  research  communities  and  give  a  competitive  edge   to  3GSPs  who  are  able  to  attract  the  talent  and  facilitate  these  communities.   Communities  are  dynamic,  self-­‐organized  and  unpredictable  during  their  life  cycle.  They  also   transform  by  metamorphosis  into  new  shapes  in  order  to  fulfill  new  purposes.  This  is  a   difficult  challenge  for  traditional  STPs  and  businesses.  On  the  other  hand,  the  management   and  governace  principles  of  3GSP  model  will  match  nicely  into  this  environment.  The  scenario   of  research  clouds  is  partly  explained  by  the  increase  of  social  life  and  online-­‐activities  in   research  spaces,  the  IFTF  report  continues:  ”Rather  than  warehousing  workers  ,  they  (pop-­‐up   labs,  co-­‐working  hubs,  mobile  incubators  and  disposable  research  parks)  will  meet  the  need  for   communal  collaborative  meeting  space  in  a  world  of  increased  mobility  within  and  between   workplaces.  They  will  be  neutral  spaces  where  networks  of  investors,  entrepreneurs,  hackers  and                                                                                                                   5  the  report  can  be  downloaded    from  the  link:  http://www.iftf.org/our-­‐work/people-­‐technology/technology-­‐ horizons/future-­‐knowledge-­‐ecosystems/   6  http://www.meetup.com/Coursera/?see_all=1  
  • 4.   4   customers  converge  for  collaborative  knowledge  creation  and  trust-­‐building,  cementing   relationships  initiated  and  cultivated  online.”   The  scenario  of  research  clouds  highlights  also  the  importance  of  serendipitous  encounters   and  findings  and  that  has  been  the  cornerstone  for  3GSP  thinking  since  the  very  beginning   (we  will  explain  serendipity  management  in  an  own  chapter  later).  Extending  the  walls  of  STP   –  similar  to  ”extended  enterprise”  philosophy  –  into  the  surrounding  communities  and   individuals  is  paramount  for  the  success.  ”Local  buzz  is  the  dialogue  of  rumors,  knowledge  and   other  information  within  a  geographic  cluster.  Global  pipelines  are  the  flows  of  more  codified   kinds  of  knowledge  that  firms  obtain  through  business  relationships  with  distant  firms.  Regional   knowledge  ecosystems  could  become  mechanisms  that  improve  both  functions  –  speeding  the   flow  of  knowledge  in  a  regional  cluster,  but  also  making  it  easier  for  firms  to  import  knowledge   and  amplify  the  spillover  benefits  to  other  firms  in  the  region”  (See  also  Bathelt  H,  Malmberg  A   and  Maskell  P  (2002)  ”Clusters  and  knowledge:  Global  buzz,  local  pipelines  and  the  process  of   knowledge  creation”7  )   One  of  the  most  insightful  matters  illustrated  in  the  scenario  is  the  vision  that  ”there  will  be  a   crucible  for  new  institutions  and  networks”.  That  is  happening  throughout  the  world  in  ever   increasing  speed.  The  rush  of  coworking  spaces,  hacker  spaces,  pop-­‐up  incubators,  maker   space,  FabLabs  etc  is  becoming  a  reality.  The  number  of  coworking  spaces  globally  has  grown   from  about  10  in  2006  to  more  than  3000  today,  and  that  does  not  include  those  coworking   spaces  inside  big  institutions  (like  netWork  Oasis  in  Joensuu  Science  Park).  Two  very   important  factors  related  to  this  movement  has  to  be  highlighted;  the  global  scale  –  this  is   happening  in  all  continents  -­‐  and  the  rise  of  both  effectual  and  social  entrepreneurship.  An   advanced  new  STP  initiative  is  taking  this  into  consideration  and  facilitates  the  community   building  and  ecosystem  creation  in  a  way,  that  different  types  of  entrepreneurships  (start-­‐ ups,  SMEs,  big  corporations,  effectual  entrepreneurs,  social  entrepreneurs,  virtual  teams   /organizations  and  free-­‐lancers)  are  forming  a  diverse  but  still  balanced  ecosystem.           3GSP  (Third  Generation  Science  Parks)  concept     Karostech’s  development  of  the  3GSP  concept  has  been  going  on  since  2003  when  Joensuu   Science  Park  in  Finland  started  ”netWork  Oasis”  –  project.    Karostech’s  founder  and  partner   Ilkka  Kakko  was  at  that  time  the  main  initiator  and  later  on  in  charge  of  the  pioneering   project,  where  first  time  in  the  world    a  coworking  space  was  designed  and  implemented  into   the  premises  of  a  STP.    The  pilot  and  a  test  site,  FlexLab,  started  already  on  September  2004   and  the  ”state  of  the  art”  coworking  environment,  netWork  Oasis,  opened  on  December  2006.   The  project  provided  a  lot  of  insight  and  fresh  ideas  for  the  new  ways  of  working    –  and  many   of  the  3GSP-­‐principles  were  in  fact  first  implemented  within  netWork  Oasis.  The  main  goal  of   the  project  was  to  create  a  physical  space  which  would  support  the  interaction  inside  the  STP   walls  by  providing  an  open  innovation  platform.  During  the  process  also  other  means  of   improving  innovation  activities,  like  a  virtual  collaboration  platform  and  serendipity   management  principles,  were  created  and  introduced.  This  again  changed  the  management                                                                                                                   7  http://ideas.repec.org/p/aal/abbswp/02-­‐12.html  
  • 5.   5   principles  of  the  formerly  very  traditional  science  park  and  lead  to  the  emergence  of  the  3GSP   concept.  A  separate  company,  Karostech,  was  founded  in  order  to  further  develop  both  Oasis-­‐   and  3GSP-­‐  concepts  and  to  find  global  collaboration  partners  responsible  to  take  these   concepts  into  the  global  level.         When  Oasis  opened  2006  the  term  3GSP  was  not  yet  launched,  so  we  studied  the  most   advanced  STP  models  at  that  time  and  had  intensive  discussions  both  with  IASP  management   and  some  leading  STPs.  The  outcome  was  that  there  might  be  a  need  for  new  STP   management  approach  in  years  to  come,  but  2006-­‐7  everybody  believed  in  the  predictable   future  and  the  development  projects  were  aiming  for  incremental  changes  in  the  existing   structures.  It  was  during  late  2007  and  beginning  of  2008,  when  a  real  estate  recession  and   gloomy  economical  forecasts  started  a  pro-­‐active  search  for  other  options  and  this  also   encouraged  Karostech  to  launch  the  3GSP  concept  at  IASP  World  Conference  in  Raleigh  USA   on  Summer  2009.  The  launch  was  (unintentionally)  supported  by  the  publication  of  IFTF   report,  which  we  already  referred  in  the  previous  chapter.  That  report,  and  especially  the   gloomy  third  scenario  of  ”Dematerialized  innovation”,  resulting  to  the  decline  of  STPs  acted  as   an  alarming  signal,  at  least  among  certain  experts.     The  3GSP  concept  launched  in  Raleigh  will  fit  best  into  the  second  scenario  of  IFTF  report  ”   The  Rise  of  Research  Clouds”.  It  has  several  elements,  which  support  that  kind  of   geographically  dispersed  action  and  community  building  and  hence  enable  to  attract  nomadic,   global  talent.  The  competitive  edge  of  3GSP  consists  of  following  elements:   • Focus  on  individuals  and  community  building     • Pre-­‐incubation  –  or  network  incubation  as  the  3GSP  term  goes  –  is  strongly  supported   • Ecosystem  thinking   • Healthy  balance  between  effectual  entrepreneurship,  start-­‐ups,  SMEs  and  established   companies,  also  social  entrepreneurship  and  virtual  teams/organizations  are   supported   • Investments  directed  into  advanced  communication  technology  and  community   building  –  not  necessarly  into  the  real  estate  and  new  infra   • Geographically  dispersed  locations  –  like  having  a  node  (coworking  space)  in   downtown  location  –  and  main  activities  in  the  university  campus  area   • Workspace  design  –  both  physical  and  virtual  collaboration  platforms  –  supporting   open  innovation  principles  and  community  building   • Understanding  the  importance  of  ”sticky  knowledge”  in  regional  development  context     • Serendipity  management  methodologies  widely  used       For  the  sustainable  ecosystem  building  the  healthy  balance  between  diffrent  types  of   entrepereneurs  is  needed.  The  current  ”hype”of  getting  (only)  start-­‐ups  and  the  one-­‐sided   focus  on  incubation  and  acceleration  programs  is  putting  the  emphasis  too  much  into  the   direction  of  scaleable  mobile  app  and  game  businesses.    The  result  may  be  many  broken   dreams  and  a  structure  which  is  vitally  dependant  on  venture  capital  or  other  means  of   financing.  When  the  focus  is  in  getting  new  business  ideas  (business  idea  competitions),  in   continiously  stremlining  business  plans  (to  get  funding)  and  practising  the  pitch  talks  (to  get   funding),  the  realities  of  the  real  demand  in  the  market  place  will  be  shadowed.  Healthy,   customer  based  businesses  of  effectual  entrepreneurs  will  balance  the  mix    and  give  examples   of  the  success  gained  by  different  approach.      
  • 6.   6   For  the  benefit  of  the  whole  society,  to  diversify  the  actions  and  to  open  up  the  ecosystem  to  a   variety  other  stakeholders  3GSP  is  focusing  strongly  also  in  effectual  entrepreneurship8  and   virtual  teams/organizations.  Hacker  spaces,  maker  spaces  and  platforms  like  Demola  are   giving  also  support  to  more  practically  oriented  ”handcraft”  entrepreneurs.  The  strong  team   building  spirit  and  the  valuable  embedded  social  capital  are  the  strongholds  of    that   perspective.  This  trend  is  clearly  seen  being  behind  the  success  of  new  innovation  structures  –   like  our  case  studies  of  Demola  and  Urban  Mill.       The  importance  of  communities     The  role  of  self-­‐organized  communities  and  the  real  grassroot  level  activities  provided  by   them  is  often  neglected  by  STP  management,  even  though  it  is  evident  that  those  well  working   communities  form  the  dynamic  force  of  the  ecosystem.  Our  experience  is  that  given  the  often   ambitious  objectives  of  establishing  a  certain  amount  of  start-­‐ups,  STP  managers  should  really   focus  in  community  building.  That  should  be  one  of  the  main  tasks  in  the  pre-­‐incubation   phase,  but  our  experience  shows  that  this  is  not  the  case  in  traditional  STPs.       We  believe  strongly  that  a  different  mindset  is  needed,  and  there  should  be  a  shift  from   organizing  endless  business  idea  competitions  and  pitching  events  towards  nurturing  and   facilitating  different  types  of  communities.    Therefore  we  introduced  our  3GSP  concept  where   individuals  and  different  types  of  communities  are  strongly  taken  into  consideration.  In  order   to  understand  the  diversity  in  the  characteristics  of  these  communities  we  created  for   Karostech  a  taxonomy  of  innovation  communities,  it’s  a  modified  figure  of  a  taxonomy   presented  by  Camarinha-­‐Matos  &  Afsarmanesh  (2008)9:                                                                                                                     8  http://www.effectuation.org/   9  Camarinha-Matos New York     L & Afsarmanesh H. (2008) “Collaborative Networks: Reference Modeling”,  page 57, Springer,
  • 7.   7   Figure 1. Taxonomy of innovation communities, © Karostech Ltd It’s  vital  to  understand  the  life  cycle  management  perspective  of  communities.  The   metamorphosis  stage,  where  the  community  evolves  by  changing  its  form  or  purpose,  is  an   ongoing  process  in  any  healthy  business  ecosystem.  In  a  figure  2  below  we  see  how  Hobbyist   community  is  transforming  to  Lead  User  community  and  then  later  on  forming  together  with   Research  community  a  new  Professional  Virtual  Community  (PVC)  focusing  on  certain   domain.  The  figure  also  shows  the  importance  of  PVCs  in  the  creation  of    start-­‐ups.    Of  course   start-­‐ups  will  be  established  also  from  various  other  sources,  but  our  experience  has  shown   that  the  process  illustrated  in  the  figure  is  often  a  very  productive  one.    And  the  breeding   environment  supporting  the  communities  will  work  continiously  as  a  great  ”network   incubation”  platform  (in  traditional  STP  terms  as  a  pre-­‐incubation  platform).    In  the  3GSP   concept  the  platform  is  both  physical  environment  (Oasis  type  of  coworking  space)  and   virtual  platform  (a  configuration  of  social  media  tools,  enterprise  social  media  platforms  and   tailored  software).  Some  elements  of  this  entrepreneurial  process  leading  to  start-­‐ups  will  be   discussed  further  and  with  practical  example  when  Demola  case  is  explained  later  in  this   paper  and  the  overall  idea  is  illustrated  in  figure2  (below)  
  • 8.   8     Figure 2: Community life cycle approach supporting entrepreneurship, © Karostech Ltd This  approach  was  also  used  during  the  netWork  Oasis  project  (the  kick  off  phase  of  the  3GSP   concept  development  explained  earlier). During  the  preparation  phase  of  the  project  a  PVC   consisting  of  a  diverse  groups  of  experts  and  ”wanna-­‐be-­‐customers”  was  established.  When   the  management  team  of  the  project  was  appointed,  we  decided  to  apply  a  so  called  Training   Camp  methodology  to  clarify  the  vision  and  to  build  up  the  motivation  and  engagement  of  the   community.    Training  Camp  event  also  widened  the  message  to  new  participants  and   especially  some  network  experts  joined  the  team  then.    As  a  result,  several  Virtual  Teams  (VT)   were  formed  in  order  to  create  solutions  in  diffrent  domains.  And  hence  forth,  task-­‐oriented   and  concrete  planning  was  conducted  in  these  VTs.  The  overall  coordination  and  leadership  in   VTs  was  provided  by  the  core  tribe  members  and  most  of  the  content  and  further  interaction   with  surrounding  stakeholders  was  taken  care  by  substance  and  networking  experts.  The   whole  process  was  a  great  success.  We  were  able  to  create  new  combinations  of  competences,   and  at  the  same  time  some  elements  of  our  serendipity  management  principles  were  piloted.   The  process  is  illustrated  in  Figure  3.  below.  
  • 9.   9     Figure 3. The use of innovation communities in netWork Oasis project. The  management  and  governace  issues  of  communities  are  important  and  has  to  be  handeled   with  care.    Taking  into  account  of  the  variety  of  the  forms,  structures  and  purposes  of   innovation  communities  it’s  hard  to  give  any  general  advice  on  how  to  manage  the  community   or  how  to  organize  the  governance  properly.  The  practices  has  to  be  tailored  case  by  case.   However,  to  give  an  example  of  one  well  working  community  we  will  here  share  the   community  governace  principles  taken  from  a  Ubuntu  Code  of  Conduct  v2.010. Ubuntu  is  a   global,  open  source    IT  development  community  using  Linux  technologies  and  it  was   originally  founded  in  South-­‐Africa.                                                                                                                       10  http://www.ubuntu.com/about/about-­‐ubuntu/conduct  
  • 10.   10   Community   Ubuntu  is  about  showing  humanity  to  one  another:  the  word  itself  captures  the  spirit  of  being  human.   We  want  a  productive,  happy  and  agile  community  that  can  welcome  new  ideas  in  a  complex  field,  improve  every   process  every  year,  and  foster  collaboration  between  groups  with  very  different  needs,  interests  and  skills.   We  gain  strength  from  diversity,  and  actively  seek  participation  from  those  who  enhance  it.  This  code  of  conduct   exists  to  ensure  that  diverse  groups  collaborate  to  mutual  advantage  and  enjoyment.  We  will  challenge  prejudice   that  could  jeopardise  the  participation  of  any  person  in  the  project.   The  Code  of  Conduct  governs  how  we  behave  in  public  or  in  private  whenever  the  project  will  be  judged  by  our   actions.  We  expect  it  to  be  honored  by  everyone  who  represents  the  project  officially  or  informally,  claims  affiliation   with  the  project,  or  participates  directly.   We  strive  to:   • Be  considerate   • Be  respectful   • Take  responsibility  for  our  words  and  our  actions   • Be  collaborative   • Value  decisiveness,  clarity  and  consensus   • Ask  for  help  when  unsure   • Step  down  considerately   Leadership,  authority  and  responsibility   We  all  lead  by  example,  in  debate  and  in  action.  We  encourage  new  participants  to  feel  empowered  to  lead,  to  take   action,  and  to  experiment  when  they  feel  innovation  could  improve  the  project.  Leadership  can  be  exercised  by   anyone  simply  by  taking  action,  there  is  no  need  to  wait  for  recognition  when  the  opportunity  to  lead  presents  itself.   Delegation  from  the  top   Responsibility  for  the  project  starts  with  the  "benevolent  dictator",  who  delegates  specific  responsibilities  and  the   corresponding  authority  to  a  series  of  teams,  councils  and  individuals,  starting  with  the  Community  Council  ("CC").   That  Council  or  its  delegated  representative  will  arbitrate  in  any  dispute.   We  are  a  meritocracy;  we  delegate  decision  making,  governance  and  leadership  from  senior  bodies  to  the  most  able   and  engaged  candidates.   Support  for  delegation  is  measured   Nominations  to  the  boards  and  councils  are  at  the  discretion  of  the  Community  Council,  however  the  Community   Council  will  seek  the  input  of  the  community  before  confirming  appointments.   Leadership  is  not  an  award,  right,  or  title;  it  is  a  privilege,  a  responsibility  and  a  mandate.  A  leader  will  only  retain   their  authority  as  long  as  they  retain  the  support  of  those  who  delegated  that  authority  to  them.   We  value  discussion,  data  and  decisiveness   We  gather  opinions,  data  and  commitments  from  concerned  parties  before  taking  a  decision.  We  expect  leaders  to   help  teams  come  to  a  decision  in  a  reasonable  time,  to  seek  guidance  or  be  willing  to  take  the  decision  themselves   when  consensus  is  lacking,  and  to  take  responsibility  for  implementation.   The  poorest  decision  of  all  is  no  decision:  clarity  of  direction  has  value  in  itself.  Sometimes  all  the  data  are  not   available,  or  consensus  is  elusive.  A  decision  must  still  be  made.  There  is  no  guarantee  of  a  perfect  decision  every   time  -­‐  we  prefer  to  err,  learn,  and  err  less  in  future  than  to  postpone  action  indefinitely.  
  • 11.   11   We  recognise  that  the  project  works  better  when  we  trust  the  teams  closest  to  a  problem  to  make  the  decision  for   the  project.  If  we  learn  of  a  decision  that  we  disagree  with,  we  can  engage  the  relevant  team  to  find  common   ground,  and  failing  that,  we  have  a  governance  structure  that  can  review  the  decision.  Ultimately,  if  a  decision  has   been  taken  by  the  people  responsible  for  it,  and  is  supported  by  the  project  governance,  it  will  stand.  None  of  us   expects  to  agree  with  every  decision,  and  we  value  highly  the  willingness  to  stand  by  the  project  and  help  it  deliver   even  on  the  occasions  when  we  ourselves  may  prefer  a  different  route.   Open  meritocracy   We  invite  anybody,  from  any  company,  to  participate  in  any  aspect  of  the  project.  Our  community  is  open,  and  any   responsibility  can  be  carried  by  any  contributor  who  demonstrates  the  required  capacity  and  competence.   Teamwork   A  leader's  foremost  goal  is  the  success  of  the  team.   "A  virtuoso  is  judged  by  their  actions;  a  leader  is  judged  by  the  actions  of  their  team."  A  leader  knows  when  to  act   and  when  to  step  back.  They  know  when  to  delegate  work,  and  when  to  take  it  upon  themselves.   Credit   A  good  leader  does  not  seek  the  limelight,  but  celebrates  team  members  for  the  work  they  do.  Leaders  may  be  more   visible  than  members  of  the  team,  good  ones  use  that  visibility  to  highlight  the  great  work  of  others.   Courage  and  considerateness   Leadership  occasionally  requires  bold  decisions  that  will  not  be  widely  understood,  consensual  or  popular.  We  value   the  courage  to  take  such  decisions,  because  they  enable  the  project  as  a  whole  to  move  forward  faster  than  we  could   if  we  required  complete  consensus.  Nevertheless,  boldness  demands  considerateness;  take  bold  decisions,  but  do  so   mindful  of  the  challenges  they  present  for  others,  and  work  to  soften  the  impact  of  those  decisions  on  them.   Communicating  changes  and  their  reasoning  clearly  and  early  on  is  as  important  as  the  implementation  of  the   change  itself.   Conflicts  of  interest   We  expect  leaders  to  be  aware  when  they  are  conflicted  due  to  employment  or  other  projects  they  are  involved  in,   and  abstain  or  delegate  decisions  that  may  be  seen  to  be  self-­‐interested.  We  expect  that  everyone  who  participates   in  the  project  does  so  with  the  goal  of  making  life  better  for  its  users.   When  in  doubt,  ask  for  a  second  opinion.  Perceived  conflicts  of  interest  are  important  to  address;  as  a  leader,  act  to   ensure  that  decisions  are  credible  even  if  they  must  occasionally  be  unpopular,  difficult  or  favourable  to  the  interests   of  one  group  over  another.   This  Code  is  not  exhaustive  or  complete.  It  is  not  a  rulebook;  it  serves  to  distill  our  common  understanding  of  a   collaborative,  shared  environment  and  goals.  We  expect  it  to  be  followed  in  spirit  as  much  as  in  the  letter.     Serendipity    Management   Serendipity  can  be  explained  by  using  Horace  Walpole’s  original  definition  which  was  further   elaborated  by  Robert  K.  Merton  ”  Serendipity  is  a  quality  of  mind,  which  through  awareness,   sagacity  and  good  fortune  allows  one  to  frequently  discover  something  good  while  looking  for   something  else”11.  Serendipity  is  often  understood  to  describe  the  whole  process  and  while   the  research  of  serendipity  is  gaining  rapidly  momentum,  one  of  the  ongoing  research                                                                                                                   11  Robert  K.  Merton  &  Elinor  Barber:  ”The  Travels  and  Adventures  of  Serendipity”  (2004),  Princeton  University   Press,  New  Jersey  
  • 12.   12   projects  in  U.K.  ,  ”SerenA”  12  has  identified  the  process  of  serendipity  consisting  of  three   elements:  1)  unexpected  event  or  encounter,  2)  insight  and  3)  value  creation.  In  many   occasions  ”preparedness”  has  also  been  added  as  the  fourth  element  into  the  serendipity   process.     The  history  of  science  has  hundreds  of  great  cases  about  serendipitous  findings,  the  list  is   impressive:  Archimedes,  Columbus,  Newton,  the  discoveries  of  steam  engine,  penicillin,    X-­‐ rays,  Teflon,  micro-­‐wave  oven  etc  13  The  more  recent  ones  are  for  instance  SMS  technology   invented  by  Nokia  engineers  during  one  weekend,  Post-­‐It  notes  being  first  a  failure  as  a  glue,   Viagra,  which  was  intended  to  be  a  medicin  for  cardiovascular  diseases,  and  Ice  Hotel  /IceBar   concepts  originating  from  one  Swedish  entrepreneur’s  personal  hobby  of  ice  sculpture  and   the  unexpected  warm  weather  in  Norther  Sweden  on  November.     The  traditional  project  management  procedures  are  widely  used  in  R&D  projects  and  our   experience  both  from  public  sector  and  private  industries  show  that  especially  the  idea  and   concept  generation  phases  need  new  approaches.  The  challenges  are  mostly  in  the  areas  of   team  building  and  resource  allocation.  Often  the  objectives  have  to  be  determined  well  before   the  project  has  even  started  –  this  applies  especially  in  publicly  funded  projects  where  the   time  lag  between  writing  a  proposal  and  getting  an  approval  and  funding  is  often  months  even   a  year.    netWork  Oasis  project  was  an  eye-­‐opener  for  us,  we  found  new  and  much  more  agile   ways  to  organize  the  development  work  and  streamlined  our  serendipity  management   thinking  by  piloting  the  tools  and  methodologies  in  this  ambitious  project.       The  characteristics  of  serendipity  thinking  and  especially  the  differences  between  project   management  and  serendipity  management  are  illustrated  in  the  table  1.    From  the  table  one   can  easily  discover  that  serendipity  management  principles  combine  very  well  with  the  3GSP   philosophy.  Serendipity  management  has  proved  to  be  much  more  productive  than  traditional   project  management  approach,  when  the  objective  is  to  create  novel  and  fresh  ideas  and   concepts  and  get  them  implemented.                                                                                                                                 12  http://www.serena.ac.uk/papers/   13  Royston  M.  Roberts:  ”Serendipity-­‐Accidential  Discoveries  in  Science”  (1989),  John  Wiley&Sons  Inc.,  New  York  
  • 13.   13   Characteristic Project Management Serendipity Management Approach Project Journey, exploration Type of innovation Directional Intersectional, sustainable Type of human resources Homo faber Homo ludens, Homo aestheticus-informaticus, Homo creativus Organisation Fixed in the beginning Flexible during the process Focus Effective process Best possible result in the end Structure Closed innovation Open innovation Mission Goal decided in the beginning Vision decided in the beginning Competence search While defining the project Training camp approach Resources, time schedule Fixed Flexible Management style Command and control Connectivity and collaboration Table 1. Serendipity Management vs Project Management14     When  applying  the  3GSP  concept,  the  process  of  harnessing  serendipity  begins  already  when   deciding  the  design  principles  of  the  physical  premises.  The  Oasis  –type  of  coworking  space  is   the  essential  element  and  located  in  the  core  of  the  infrastructure.  Sometimes  it  could  be  also   located  in  downtown  area  away  from  university  campus.  The  reason  for  this  is  that  the   density  and  diversity  are  bigger  in  downtown  areas  and  this  increases  the  probability  of  the   valueable  unexpected  encounters.                                                                                                                     14  ©  Kakko  &  Inkinen,  Science  and  Public  Policy,  36(7),  August  2009,  pages  537–548,  Oxford  University  Press      
  • 14.   14   The  physical  spaces,  which  are  often  geographically  dispersed,  are  supported  by  a  virtual   collaboration  platform.  The  configuration  of  this  varies,  often  it  consists  of  social  media  tools-­‐   like  LinkedIn,  Facebook,  Twitter,  Pinterest  etc.  and  if  a  STP  have  one  of  the  enterprise  social   media  platforms  -­‐like   Cisco  WebEx  Social,  IBM  Connections,  Jive  Social  Business  Platform,   Microsoft  SharePoint  and  Yammer,  Salesforce  Chatter,  or  SAP  Jam  in  disposal,  it  might  be   beneficial  to  synchronize  that  to  the  system  as  well.  The  figure  4  below  illustrates  the  benefits   gained  by  such  approach.         Figure 4. Harnessing serendipity in corporate environment, © Karostech Ltd Open  innovation  principles  are  widely  used  and    the  active  facilitation  of  the  diversity  of   communities  belonging  to  the  ecosystem  provide  unexpected  encounters  and  events,  which   are  essential  for  serendipity.  Some  specifically  designed  and  proven  methodologies  like   ”Training  Camp”  event  and  ”Walk  and  Talk”  tandem  interaction  and  ”Wilderness”  treats  will   be  used  in  order  to  build  teams  with  unexpected  combinations  of  competencies  and  to   encourage  them  to  find  and  elaborate  also  revolutionary  ideas.  This  active  facilitation  of   communities  and  unconventional  team  building  process  has  proved  to  produce  great  results   and  is  one  of  the  most  successful  matter  in  the  whole  3GSP  concept.         This  leads  us  to  the  definition,  which  we  use  in  3GSP  context:  ”Serendipity  management  is  a   comprehensive  set  of  tools  and  facilitation  methodologies,  which  by  the  help  of  tailored   workspace  design  –  both  physical  and  virtual  and  through  the  facilitation  of  unexpected   encounters  and  collective  insight,  will  support  the  emergence  of  new  combinations  of   competences  and  the  generation  of  breakthrough  ideas.”        
  • 15.   15   Demola  -­‐  case  15     The  Demola  open  innovation  platform  was  built  to  bring  academia,  industry  and  students   together  in  Tampere  region,  which  is  one  of  the  main  economical  regions  in  Finland.  Agile  and   demo  driven  development  together  with  openness  were  the  starting  points  for  designing  the   Demola  environment.  Demola’s  open  innovation  platform  aims  to  support  multidisciplinary   and  agile  development  of  innovative  products  and  demos.  The  project  ideas  come  from  the   industry  and  public  organizations  and  thus  concepts  that  have  practical  business  importance   are  developed.  The  student  work  is  supported  by  both  the  industrial  and  the  academia   partners  that  provide  guidance  throughout  the  project.  Demola  offers  a  governance   framework  that  facilitates  team  building  and  supports  emerging  business  ideas.  It  also   incorporates  a  model  for  managing  immaterial  rights  that  supports  startups  and  respects  the   authors.  On  a  practical  level,  Demola  provides  workspaces  that  support  team  work  and  co-­‐ creation     Most  Demola  partners  are  companies  in  the  ICT  sector.  They  have  the  need  to  rapidly  create   and  test  innovative  product  concepts  and  services.  Recruiting  possibilities,  academia  co-­‐ operation,  possibility  to  claim  usage  rights  to  developed  concepts  and  gaining  experience  in   open  innovation  are  the  main  motivational  factors  for  the  partners  to  offer  project  ideas  to   Demola.  Project  partners  are  responsible  for  project  ideas  and  for  monitoring  the  progress  of   the  project  team.  The  content  and  the  goals  of  the  project  are  their  responsibility.  They  coach   their  project’s  team  a  weekly  average  of  one  to  two  hours.  The  team  gets  advice  and  pointers   that  help  to  guide  the  project  into  the  right  direction  but  the  team  makes  the  project  decisions.     For  the  students  the  main  benefits  are  that  they  get  industrial  experience    and  valuable   contacts  as  well.  The  students  can  get  study  credits  from  completed  projects  to  be  included  in   their  degree,  but  that  is  not  the  main  reason  to  join  Demola  projects.  However,  Demola   projects  are  considered  as  valuable  additions  to  the  study  record  and  to  the  student’s  CV.   Demola  offers  to  the  academic  partners  the  possibility  to  create  and  maintain  contacts  to  the   industry  and  through  that  co-­‐operation  tie  scientific  research  to  industrial  cases.  From  a   pedagogical  point  of  view,  providing  students  a  possibility  to  learn  through  innovative  team   projects  is  a  modern  approach  to  teaching.  The  role  of  the  academic  partners  is  also  to   instruct  the  student  teams  during  the  projects.       The  operative  management  of  Demola  works  as  a  facilitator  between  the  companies  and  the   students  interested  in  innovation  projects.  In  addition  to  collecting  the  teams,  their  role  is  to   provide  training  and  guidance  to  the  teams  through  their  projects  and  to  offer  working   facilities  that  support  community  building  and  teamwork.  The  Demola  personnel  also  gives   guidance  to  the  project  partners  and  instructs  them  in  good  working  practices.  In  Tampere   Demola  employs  directly  three  people:  one  manager  and  two  assistants.  Because  Demola  as  a   platform  wants  to  encourage  self-­‐organization  and  management  of  the  projects  their  own   organization  can  be  kept  very  lean.     Demola’s  activities  are  guided  by  certain  project  features  and  values.  There  are  explained  in   more  detail  here                                                                                                                     15  http://tampere.demola.fi/about  and  an  interview  with  Professor  Jukka  P.  Saarinen,  Nokia  Research  Center,   Tampere,  Finland  
  • 16.   16   1)  Rapid  Release  Cycle:  Innovative  development  starts  from  ideas  and  concepts.  An  ideal   project  timeframe  is  short,  three  to  four  months  in  duration.  Development  is  done  in  small   increments,  the  final  outcome  is  loosely  specified  and  the  teams  have  a  lot  of  fluidity  in  the   specification.  The  current  state  of  the  project  is  demoed  regularly  to  the  customer,  which   resembles  a  rapid  release  cycle  of  a  software  product.  This  can  also  be  seen  as  an  open  source   practice  as  the  notion  of  “release  early,  release  often”  is  applied  here  within  the  project  scope.   An  agile,  demo-­‐driven  development  approach  with  frequent  demos  enables  control  of  the   project  focus  and  its  intended  outcome.     2)  Close  Communication:  The  teams  commonly  meet  with  the  customer  on  a  regular  basis.   Even  though  there  are  no  product  releases  during  the  life  cycle  of  the  project  the  customer   gets  the  current  version  of  the  product  in  these  meetings.  Changes  can  be  made  to  the   requirements  and  project  outcome  based  on  the  teams  work.  Where  this  practice  reached   beyond  open  source  is  the  ability  to  control  the  direction  of  the  project  and  to  timebox  the   development.  The  projects  are  usually  done  in  a  fixed  time  frame.  While  the  requirements   management  is  flexible  with  requirements  changed  and  added  as  the  project  evolves,  the   project  runs  for  a  predetermined  time.  Similar  fixed  time  projects  are  known  from  agile   software  development  and  give  the  project  customer  control  over  the  end  product.  They  can   add,  remove  and  prioritize  the  requirements  as  they  go  thus  controlling  the  outcome  of  the   project.     3)  Self-­‐Managing  Teams:  The  teams  themselves  can  be  seen  through  agile  practices,  where   development  is  built  around  small  development  teams  or  pairs.  One  Demola  project  team   forms  such  a  unit  and  has  freedom  in  choosing  and  adapting  the  working  methods  and   arrangements  as  they  see  fit.  It  is  typical  that  teams  keep  in  touch  regularly,  mostly  daily,  to   sync  their  work  progress  via  chats,  online  phone  applications  or  meetings.  There  is  a  wide   variation  of  practices  here  as  the  teams  and  projects  vary.  What  is  common  to  them  is  the   Demola  workplace  that  provides  premises  and  tools  to  enable  independent,  collaborative   work  of  the  teams  as  they  best  see  fit.     The  results  and  lessons  learnt  so  far  are  encouraging.  In  five  year’s  of  operation  the  activities   have  covered  around  250  projects  involving  1500  students  only  in  Tampere  region.  The   concept  has  raised  interest  both  in  Finland  and  abroad,  at  the  moment  there  are  six  Demola   centers  in  operation  and  some  new  locations  are  under  development.     The  interesting  perspective  is  how  Nokia,  one  of  the  early  promoters,  evaluates  the  results.   According  to  Professor  Jukka  P.  Saarinen  from  Nokia  Research  Center  the  results  are   encouraging.  They  have  completed  about  55  project  out  of  which  he  estimates  10-­‐15  %  as   “very  successful”  with  real  impact  on  Nokia  operations  (products/services).  The  other  30  %   are  classified  as  “satisfactory”  having  had  impact  on  Nokia’s  capacity  building  and  given  NRC   updated  information  and    new  insight.  What  is  encouraging  according  to  Professor  Saarinen,   that  altogether  10  %  of  the  projects  have  resulted  to  the  founding  of  a  new  start-­‐up  company.   This  might  have  happened  some  time  after  the  project  and  not  necessarily  with  exactly  the   same  team,  but  the  experiences  working  with  a  global  corporation  have  given  the  motivation   needed  to  establish  a  company.     Overall  Nokia  rates  the  possibilities  to  collaborate  with  Demola  platform  high.  It  can  be   described  from  Nokia’s  perspective  to  be  a  great,  low-­‐cost  piloting  platform,  which  offers  the   services  effectively  without  bureaucratic  proceedings.  So  far  the  students  have  been  
  • 17.   17   motivated  and  skillful  and  the  commitment  of  foreign  students  has  been  surprisingly  strong.   That  again  catalyzes  the  international  student  exchange,  because  some  foreign  student  have   spent  their  summer  holidays  doing  Demola  projects  in  Tampere.  Professor  Saarinen  sees   Demola  also  as  a  great  recruiting  tool,  because  during  the  projects  Nokia  people  are  able  to   follow  the  students  in  real  action  with  tight  deadlines  and  pressure.  He  also  sees  that  the   concept  would  fit  perfectly  into  the  situations  and  environments  in  developing  countries.   Urban  Mill  -­‐  case16     Our  other  case,  Urban  Mill,  is  located  in  Otaniemi  campus  in  Helsinki  metropolitan  area.  It’s   the  latest  node  of  Aalto  University’s    ecosystem,  the  other  main  nodes  being  Aalto  Design   Factory,  Start-­‐Up  Sauna  and  Aalto  Entrepreneurship  Society.  The  development  of    this   ecosystem  is  a  great  example  of  the  dynamics  and  life-­‐cycle  thinking  of  communities.  The  first   node  of  the  ecosystem,  Design  Factory,  was  established  2008  and  the  successful   transformation  of  the  whole  is  based  on  the  needs  of  various  communities  engaged.  The   grassroot  level  activities  of  students  are  nicely  combined  with  some  institutional  support  of   Aalto  University,  business  community  and  other  stakeholders.       The  process  of  creating  something  like  Urban  Mill  is  a  novel  example  of  the  public  -­‐  private   partnership.  The  orchestrating  initiator  and  driver  taking  also  an  operative  risk  of  succeeding   is  a  private  company  Järvelin  Design  Oy,  and  other  main  stakeholders  involved  are  Aalto   University,  City  of  Espoo  and  RYM  Oy  (an  industrial  RDI  consortium  of  urban  development).   This  kind  of  setup  has  proved  to  be  a  dynamic  foundation  for  the  initiative  and  could  be   applied  as  a  leading  principle  also  in  other  contexts.  Mr.  Kari  Mikkelä,  Executive  Producer  of   Urban  Mill  explains  the  ambitious  vision:       ”Urban  Mill  is  as  well  a  co-­‐working  space,  an  innovation  community  as  a  change  orchestration   tool.  Urban  Mill  re-­‐defines  the  way,  how  people  do  joint  innovation  work,  and  aims  to  make   societal  impact  in  global  urban  context.  Urban  Mill  facilitates  to  re-­‐think  how  sustainable  urban   innovations  are  done,  and  how  urban  transformations  are  orchestrated.  Thus,  it  channels  access   for  its  partners  and  stakeholders  to  a  balanced  mixture  of  appropriate  urban  innovation  actors,   thematic  contents,  collaboration  methodologies  and  a  joint  development  platform.   The  community  shares  one  common  challenge,  which  is  how  to  enhance  the  quality  of  urban  life   and  services  through  ICT  and  built  environment  development,  and  how  to  orchestrate  and   energize  urban  ecosystems  development.”     The  development  process  followed  the  principles  of  effectual  entrepreneurship  and  lean   start-­‐up  methodologies.  The  funding  is  mostly  from  the  main  users  of  the  facilities,  so  no   venture  capital  or  direct  public  funding  was  needed.  Sustainability  factors  are  highly   respected,  the  building  is  a  former  State  Research  Centre  (VTT)  testing  laboratory  facility  in   Otaniemi,  which  was  transformed  into  a  1300  m2  flexible  co-­‐working  and  co-­‐creation  space   by  the  pioneering  Urban  Mill  community  itself.  Space  elements  and  modules  are  flexible  and   multi-­‐usable,  and  open  to  all  regardless  of  who  is  hosting  the  sub  space.  Most  of  the  furniture,                                                                                                                   16  Co-­‐created  through  a  collaborative  writing  process  in  August  2013  with  Urban  Miller  &  Executive  Producer   Kari  Mikkelä,  Järvelin  Design  Oy,  Espoo,  Finland,  for  more  information  check  also  http://urbanmill.org/english/    
  • 18.   18   technology,  resources  etc.  are  recycled  and  shared  among  all  users.  Also  fixed  costs  are  shared   and  even  some  of  the  basic  facility  and  special  support  services  are  co-­‐produced  on  social   exchange  basis.     The  theoretical  background  of  the  initiative  is  strong,  the  pioneering  community  has  a   widespread  understanding  of  theories  like  Nonaka’s  “Ba”,  Kaplan  &  Norton’s  ”Strategy  Maps”,   Susan  Star  &  James  Griesemer’s  ”Boundary  Objects”  Joseph  Pine's  "Multiverse  Framework"   along  with  the  theories  of  Peter  Senge,  Yrjö  Engeström  and  Manuel  Castells.  The  figure  5.     below  will  explain  the  context  and  main  building  blocks  of  Urban  Mill  approach.   Figure 5: A Networked Smart Space17 acts as an interface between Creative Human Ecosystems and Built Environment.   Kari  Mikkelä  describes  the  creation  and  the  ongoing  development  of  Urban  Mill  ”as  a   facilitated  innovation  journey,  where  the  collaborative  actions  and  creative  dialogue  between   different  Urban  Mill  actors  is  boosted  and  facilitated  by  using  physical,  virtual  and  social   boundary  objects,  like  shared  concepts,  methods,  probes,  prototypes,  demonstrations,  test-­‐beds   and  living  labs.  Joint  development  work  is  guided  by  a  co-­‐created  broad  vision  rather  than  by   strictly  pre-­‐planned  processes.  Urban  Mill  is  not  only  a  platform  for  coming  together,  rather  it  is   a  venue  to  re-­‐transform,  co-­‐align  and  channel  its  users  objectives,  knowledge,  practices  and   expected  development  outcomes  for  fitting  better  to  the  future  urban  life.”                                                                                                                   17  K  Mikkelä  &  L  Miikki,  EUE,  RIE  Task  7,  Concept  Presentation  (PPT),  2012    
  • 19.   19   Even  though  Urban  Mill  is  still  in  the  very  beginning  of  the  life  cycle,  it  is  interesting  to   discover  that  many  of  the  elements  of  3GSP  thinking  are  included:   1) 2) 3) 4) 5) 6) strong  shared  vision  among  stakeholders  nurtured   community  building  in  focus,  engagement  through  ”pull”  factors   open  innovation  principles  widely  used   novel  orchestration  methodologies  piloted  (facilitation)   connectivity  (local  and  global)  supported     regional  knowledge  ecosystem  thinking  embedded     The  emergence  of  Urban  Mill  proves,  that  novel  regional  knowledge  ecosystems  and  new   types  of  innovation  intermediaries  are  really  needed  in  this  ”postnormal”  era.  When  the  prove   of  the  concept  has  been  achieved,  Urban  Mill  concept  could  be  tailored    to  new  locations   globally.   References       1  http://stoweboyd.com/     2  http://www.deloitte.com/view/en_US/us/About/Catalyst-­‐for-­‐Innovation/Center-­‐for-­‐the-­‐ Edge/The_Power_of_Pull/index.htm   3  Deong-­‐Seong  Oh:  "Valorization:  Tangible  Benefits  from  Science  &  Technology  Parks",  UNESCO-­‐WTA  Training   Workshop  2012,  Daedook  Innopolis,  Daejeon,  Korea   4  http://www.iftf.org/our-­‐work/people-­‐technology/technology-­‐horizons/future-­‐knowledge-­‐ecosystems/     5  the  report  can  be  downloaded    from  the  link:  http://www.iftf.org/our-­‐work/people-­‐technology/technology-­‐ horizons/future-­‐knowledge-­‐ecosystems/     6  http://www.meetup.com/Coursera/?see_all=1     7  http://ideas.repec.org/p/aal/abbswp/02-­‐12.html     8  http://www.effectuation.org/   9  Camarinha-­‐Matos  L  &  Afsarmanesh  H.  (2008)  “Collaborative  Networks:  Reference  Modeling”,  page  57,   Springer,  New  York   10  http://www.ubuntu.com/about/about-­‐ubuntu/conduct     11  Robert  K.  Merton  &  Elinor  Barber:  ”The  Travels  and  Adventures  of  Serendipity”  (2004),  Princeton  University   Press,  New  Jersey     12  http://www.serena.ac.uk/papers/     13  Royston  M.  Roberts:  ”Serendipity-­‐Accidential  Discoveries  in  Science”  (1989),  John  Wiley&Sons  Inc.,  New  York     14  ©  Kakko  &  Inkinen,  Science  and  Public  Policy,  36(7),  August  2009,  pages  537–548,  Oxford  University  Press,   download:  http://www.ingentaconnect.com/content/oup/spp/2009/00000036/00000007/art00004  
  • 20.   15  http://tampere.demola.fi/about 20   and  an  interview  with  Professor  Jukka  P.  Saarinen,  Nokia  Research  Center,   Tampere,  Finland   16  Co-­‐created  through  a  collaborative  writing  process  in  August  2013  with  Urban  Miller  &  Executive  Producer   Kari  Mikkelä,  Järvelin  Design  Oy,  Espoo,  Finland,  for  more  information  check  also  http://urbanmill.org/english/     17  K  Mikkelä  &  L  Miikki,  EUE,  RIE  Task  7,  Concept  Presentation  (PPT),  2012