Springer Turkish Summitİstanbul, 24 Mayıs 2013

1. E-­‐dilemma:
Ques.oning
e-­‐textbooks
in
university
libraries
Springer
Turkish
Summit
İstanbul,
24
Mayıs
2013
İlkay
Holt,
Özyeğin
University

2. Özyeğin
University
(ÖzÜ)
at
a
glance
¨ Founda.on
university
¨ Established
in
2008
¨ English-­‐medium
university
¨ 3000
FTE
¨ Undergraduate
and
graduate
programs
¨ Library
collec.on
development
policy;
¤ Library
≠
books
¤ Just
in
.me
acquisi.on
E-­‐Book
89%
Book
11%
2

3. why
a
textbook?
¨ Textbook,
the
required
book
for
the
course
¨ Textbook,
has
to
be
seen
at
least
once
¨ Textbook,
has
to
be
at
least
looked
at
¨ Textbook,
has
to
be
at
least
browsed
¨ Textbook,
needs
to
be
read
¨ Textbook,
nice
to
own
3

4. why
e-­‐textbook?
¨ Any.me,
anywhere
¨ Light
compare
to
Principles
of
Marke.ng
by
Kotler,
768
pages..
¨ Easy
to
update
¨ Interac.ve
learning
¨ Rich
media
¨ No
loan
period
limita.on
¨ Print
on
demand
4

5. desirable
enough?
Source: Jon T. Rickman, Roger Von Holzen, Paul G. Klute, and Teri Tobin. (2009) A Campus-
Wide E-Textbook Initiative. EDUCAUSE Quarterly retrieved from http://www.educause.edu/ero/
article/campus-wide-e-textbook-initiative#TB_inline?
height=500&width=630&inlineId=sidebar2&modal=false
5

6. another
study
on
e-­‐book
preference
Source: UC Libraries Academic e-Book Usage Survey Springer e-Book Pilot Project. May 2011.
http://www.cdlib.org/services/uxdesign/docs/2011/academic_ebook_usage_survey.pdf
6

7. check
out
the
industry...
¨ “The
average
full-­‐.me
college
students
spends
more
than
$1000
annually
on
textbooks,
and
textbook
prices
are
increasing
about
6%
per
year”
¨ “It
is
es.mated
that
40%
of
students
do
not
purchase
a
textbook
for
at
least
one
course
each
term.”
¨ “Five
companies
(Thompson,
McGraw-­‐Hill,
Wiley,
Houghton-­‐Mifflin,
and
Pearson)
publish
about
80%
of
all
college
textbooks”
Source:
Loy,
Stephen
L.
eCampus:
success!
Now
what?
Journal
of
the
Interna.onal
Academy
for
Case
Studies
›
Vol.
16
Nbr.
7,
October
2010
7

8. ÖzÜ
as
an
example
¨ 49%
of
the
students
did
not
buy
their
textbook
in
Spring
2013.
¨ In
2012
spring,
133
.tles
were
in
the
course
reading
collec.on
and
here
they
are
by
their
publishers
¤ Pearson
34%
¤ McGrawHill
20%
¤ Wiley
10%
¤ Others
36%
8

9. where
to
buy
e-­‐textbook
as
a
student?
¨ CourseSmart
CourseSmart
hmp://www.coursesmart.com
¨ LearnSmart
hmp://learnsmart.prod.customer.mcgraw-­‐hill.com
¨ Flatworld
Knowledge
hmp://catalog.flatworldknowledge.com
¨ Textbooks.com
hmp://www.textbooks.com
¨ Kindle
e-­‐Textbooks
hmp://www.amazon.com
¨ nookstudy
hmp://www.barnesandnoble.com
¨ Inkling
hmps://www.inkling.com
¨ Eleven
learning
hmp://www.elevenlearning.com
¨ ecampus.com
hmp://www.ecampus.com
9

10. where
to
buy
e-­‐textbook
as
a
library?
¨ EBL
¨ Ebrary
¨ Ingram-­‐myilibrary
¨ Netlibrary-­‐Ebsco
E-­‐books
¨ OverDrive
¨ Dawsonera
¨ Hiperkitap
¨ Publisher
sites:
McGrawhill,
Cengage,
Springer...
10

11. e-­‐book
adapta.on
in
Turkey
#
Subscribed
Insitu.on*
Ebrary
Academic
Complete
106
EBSCO
eBook
Academic
Subscrip.on
Collec.on
24
Hiperkitap
e-­‐Kitap
Veritabanı
63
Knovel
E-­‐Books
22
Safari
E-­‐Books
19
Springer
Lecture
Notes
Series
8
World
Ebook
Library
38
*ANKOS members
75
86
94
98
103
106
0
20
40
60
80
100
120
2008
2009
2010
2011
2012
2013
#
Ebrary
subscribers
Aggregato
r
32%
Publisher
68%
ANKOS
ebook
Providers
11

12. e-­‐textbook
coverage
of
the
e-­‐book
packages
12

13. ¨ “Given
that
the
UK
publishing
industry
generates
around
£200
million
annually
from
direct
sales
of
paper
textbooks
to
students,
working
out
an
appropriate
business
model
for
e-­‐textbooks
via
the
library
(in
a
world
of
co-­‐existence)
required
further
research
and
tes.ng”
Source:
JISC
na.onal
e-­‐books
observatory
project
(2009)
hmp://etextbook.jiscebooks.org
13

14. ¨ “Douglas
County
Libraries
draws
upon
the
USA
Today
25
bestsellers
list,
which
includes
a
nice
mix
of
fic.on,
nonfic.on,
and
children’s
.tles.
Overall,
12
of
the
25
.tles
are
available
to
libraries
as
ebooks”
Source:
Harris,
Christopher
(2013)
DCL
May
Ebook
Price
Report:
The
Devil
Is
in
the
Details.
American
Libraries.
hmp://americanlibrariesmagazine.org/e-­‐content/dcl-­‐
may-­‐ebook-­‐price-­‐report-­‐devil-­‐details
14

15. ¨ Turkish
e-­‐book
providers
are
on
the
rise
(idefix,
D&R,
mnet)
but
non
of
them
has
library
purchase
model
15

16. ÖzÜ
as
an
example
¨ At
ÖzÜ,
only
8%
of
the
course
readings
in
spring
2012
was
available
to
purchase
as
an
e-­‐book.
16

17. issues
regarding
e-­‐textbook
purchase
¨ Student
purchase
is
the
dominant
model
¨ Most
publishers
don’t
supply
e-­‐versions
of
core
textbooks
via
libraries
¨ Need
for
a
pricing
models
for
library-­‐delivered
e-­‐
textbooks
¨ The
content
coverage
of
e-­‐book
packages
rarely
meet
the
needs
of
core
reading
lists
in
higher
educa.on
¨ Inadequate
Turkish
content
¨ DRM
policies
differs
from
one
publisher
to
another
¨ Different
func.onali.es
on
mobile
environments
17

18. the
way
forward
¨ E-­‐textbooks
are
the
best
star.ng
point
to
engage
students
in
using
e-­‐books
¨ Students
are
also
future
buyers
of
textbooks
¨ Libraries
will
con.nue
to
spend
money
on
textbooks,
doesn’t
mamer
ıf
it
is
electronic
or
not
¨ Publishers
want
to
sell,
libraries
wants
to
purchase,
users
want
to
read
but
current
business
models
lag
behınd
18