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Game Trends
- 1. GAME / PLAY SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 2. SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 3. #1: Zynga with 237 mln Monthly Active Users SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 4. "Guitar Hero: Aerosmith" has generated more money for the band than any of their albums SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 5. The whole world is turning into a playground SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 6. 65% of the 2 billion apps downloaded are games SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 7. App Store: The biggest ever variety in the history of the video game industry. SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 8. iCon sole? SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 9. “Games are the most elevated form of investigation.” SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 10. Work sucks SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 11. Games are great! SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 12. nt fee dback Con sta ne SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 13. Collaborators ready to join you at any moment two SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 14. three On the verge of EPIC WIN SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 15. 10 000 hrs of four gaming by 21 SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 16. W hat are Gam ers g ood at? SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 17. SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 18. Urgent Optimism Gamers don’t sit around SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 19. Social Fabric We like people better after we play with them SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 20. Blissful Productivity Gamers are happier working hard SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 21. Epic Meaning World-changing mission SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 22. Super-empowered Hopeful Individuals SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 23. GAME MIND-SET IS A REALITY AND WILL NOT GO AWAY SAATCHI & SAATCHI THE LOVEMARKS COMPANY
- 24. SAATCHI & SAATCHI THE LOVEMARKS COMPANY
Notas do Editor
- http://www.flickr.com/photos/jadydangel/2061191732/
- http://www.economist.com/research/articlesBySubject/displayStory.cfm?story_id=14803070&subjectID=526352&fsrc=nwl“social” games, which have become all the rage on social networks such as Facebook.
- http://multiplayerblog.mtv.com/2008/09/15/gh-money-for-aerosmith/
- http://www.wired.com/gadgetlab/2009/11/appstore/according to Tal Kerret, co-founder of casual game solution provider Oberon Media.
- http://www.bruceongames.com/2009/11/05/more-immense-apple-app-store-numbers/http://toucharcade.com/2008/07/10/games-arrive-at-the-itunes-app-store/
- http://www.bruceongames.com/2009/05/07/the-upcoming-apple-game-console/
- Work is repetitive and dull. You collaborate in multiple teams. You have 3 bosses. One you never met. And he sets your salary. Decentralized organizations (digital comm’s). And you have to innovate in a slow environment. Risk is not rewarded. Legacy is out of date. Lots of information. Hard to see the big picture.
- Total engagementConstant feedback.Play a role and participate in a compelling environmentCollaborate with diverse teams around the world (I don’t win unless WE win)I play in environments with speed, risk tolerance, transparency, analytics, fair competition, and a meritocracy (sharing information about your success, sharing clues).
- http://www.trekearth.com/gallery/Asia/Thailand/North/Chian_Rai/photo50630.htm
- http://www.flickr.com/photos/darrowassoc/3914916754/sizes/o/
- http://www.flickr.com/photos/mcgervey/241695844/http://www.marketingweek.co.uk/news/habbo-research-shows-teens-no-longer-join-one-tribe/3004729.articlePicture Animal Planet
- “The average young person today in a country with a strong gamer culture will have spent 10,000 hours playing online games, by the age of 21. For children in the United States 10,080 hours is the exact amount of time you will spend in school from fifth grade to high school graduation if you have perfect attendance.”And some of you have probably read MalcomGladwell’s new book Outliers. So, you would have heard of his theory of success, the 10,000 hour theory of success. It’s based on this great cognitive science research that if we can master 10,000 hours at effortful study, at anything by the age of 21, we will be virtuosos at it. We will be as good at whatever we do as the greatest people in the world. And so, now what we’re looking at is an entire generation of young people who are virtuoso gamers.”
- They expect 1 bn more gamers in the next decade.
- Extreme self-motivationDesire to act immediately, tackle an obstacle with a belief that we have a reasonable chance of successThey believe that they are capable of changing the world – and ready to take action at a moment’s notice.
- Gamers are masters at rapidly creating strong social bonds. Also, it’s interesting to note that we like people more after we’ve played with them.
- Gaming exemplifies that we are happier working hard than relaxing if the work is structured right.
- Gamers love (and are used to) being attached to world changing stories.
- As a result gamers are super-empowered hopeful individuals who aspire to the world importance tasks.