Twitter and a little bit Facebook for Business
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Introductory Twitter and Facebook workshop for entrepreneurs at Seneca College.
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Twitter and a little bit Facebook for Business
- 1. & a little bit of for Business
- 2. No
- 3. Who am I?
- 4. Who are you & Why are you here?
- 5. Main Point
- 6. And always make sure to have more than one leg on your marketing stool… “The Marketing Stool”
- 7. 5 Steps to Social Media Strategy Success Know Your Objectives Fine Tune the Details Take Action Is it working? Change or Tweak Your Strategy
- 9. Tavallai
- 10. Where is the value?
- 11. Tom Peters Slide from The Art of Management *Listening is of the utmost … strategicimportance!*Listening is a proper … core value! *Listening is … trainable!*Listening is a … profession!
- 12. Value for Individuals & Entrepreneurs Build your network and professional relationships Gain knowledge Knowledge-sharing Problem-solving
- 14. Market Trends
- 15. News
- 16. Innovation
- 17. Understanding
- 18. Extending reach
- 19. Relationships
- 20. Branding
- 21. Direct sales
- 22. SEO
- 23. Driving traffic
- 26. The messages are public.
- 27. Twitter works equally well from your desktop or mobile phone.from Twitter 101
- 32. Search & Trending Topics
- 33. #hashtags Find people talking about similar topics
- 34. Retweet using RT
- 36. Be welcoming and friendly
- 37. Engage people – ask questions
- 38. Listen for comments about you
- 39. Respond to comments and queries
- 40. Provide useful information (links, quotes, etc.)
- 41. Retweet messages you would like to share
- 42. Use a friendly, casual tone
- 46. What is Facebook? Facebook is a social utility that connects you with the people around you. Your friends Family Co-workers New opportunities
- 47. Why should you care? Over 300 million active users
- 48. Personal vs. Business Accounts Business page or Fan Page Manage your business page Personal Page Personality Humanize your brand
- 49. What NOT to do! Personal Profile Profiles are for people and not companies Don’t use it as a business Personal Profiles should be kept personal
- 50. Is this for business or pleasure? Privacy setting Make different connections see different things
- 51. Connect with people Friends need to be requested and mutually accepted Friend finder Search – coworkers, friends, businesses
- 52. Friend Lists
- 53. Facebook Business Page Why should a business set up a Facebook page? Search Marketing Interactivity Business Promotion fans Low Cost
- 54. How to Create a Business Page
- 55. Tips to Establish Your Presence #1 - Create an interesting page Events Videos Photos Articles (RSS feeds) Vanity urls facebook.com/yourbusiness
- 56. Use Existing Networks Let people know Include in your e-mail signature Post a link or a badge on your website or blog
- 57. News Feed #2 “News Feed” is your friend Viral effect First thing users see Engage other users Updates shown on the “wall” Allows users to post or share your material on their “wall”
- 58. Optimize for Search Facebook Search (get more fans) Public Search Settings (e.g. Privacy) Power of Facebook
- 59. Advertise on Facebook PPC (pay per click) or PPV (pay per view) PPC – every time somebody clicks you pay PPV- you per 1000 impressions or people looking or not looking on your ad
- 60. How to Drive Business Create events Promote to your network Call to action Send updates (to fans of your page) Join the Discussion (Groups) Get to know people Put up interesting discussions and videos on your page
- 62. Follow People
- 63. Follow Leaders
Editor's Notes
- If you’re NOT familiar with Twitter, it is a social networking, communications and publishing hybrid where short bursts of media are shared amongst one-to-many networks. What does THAT mean? You’re ostensibly answering the question “what am I doing?” and you’re sharing that status with the group of people who’ve chosen to follow you. At the same time, you’re following the status updates of the people you’ve chosen to follow.
- 1. Edit page- profile picture- logo-as you edit it is not live, you will need to publish it2. Become your pages first fan- as a manager of your page your name wont come up unless you become a fan. -
- Now you got your personal profile and your business page.-how can you establish a precense Talk about recent vanity urls...
- People you know might already be on facebook and you can interact with them -
- News feed... Is what is happening in your facebook community or network. When you log in you first see the news feed. -you can create as many business pages as you like-
- Fans are part of your database... Email list Get to know people and then extend your relationships
- Business try to use your domain name and personal or employee accounts-get to know that person -
- Business try to use your domain name and personal or employee accounts-get to know that person -
- And see who they follow, thoughtful conversations,