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Ps099 Acsel Jan2010

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Ian Jindal
Ian Jindal

A short presentation to the ACSEL conference on eCommerce in Europe, looking behind the obvious growth headlines at three, small considerations: the customer's view of the online/offline balance, the trend to lower AOV and delivery matters. This presentation formed a 10 minute segment or contribution to Jean-Christophe Defline's overview of trends in the European market.

BusinessTechnology
1 of 10
[object Object],[object Object],[object Object],[object Object],[object Object]
 
Small transactions…
Small Average transaction size (27,000 businesses): £83.10 – Christmas 2008 £78.96 – Christmas 2009 £70? - Christmas 2010? 892 SME accounts opened each month in 2009 – 15% growth over 2008…
Small ,[object Object],[object Object],[object Object],[object Object]
Delivery: granularity, service and visibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.snowvalley.com/golden-chariot/
In-Store: it’s in customers’ heads
In-Store: it’s in customers’ hands http://redlaser.com/ http://www.snaptell.com/ http://www.sccope.com/
Success puts stress on infrastructure and customer engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you Trends in eCommerce: “small and micro” Behind the growth ACSEL Paris, Janvier 2010 www.ianjindal.com www.internetretailing.net

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Ps099 Acsel Jan2010

  • 1.
  • 2.  
  • 4. Small Average transaction size (27,000 businesses): £83.10 – Christmas 2008 £78.96 – Christmas 2009 £70? - Christmas 2010? 892 SME accounts opened each month in 2009 – 15% growth over 2008…
  • 5.
  • 6.
  • 7. In-Store: it’s in customers’ heads
  • 8. In-Store: it’s in customers’ hands http://redlaser.com/ http://www.snaptell.com/ http://www.sccope.com/
  • 9.
  • 10. Thank you Trends in eCommerce: “small and micro” Behind the growth ACSEL Paris, Janvier 2010 www.ianjindal.com www.internetretailing.net

Editor's Notes

  1. Interaction The customer How will brands needs to change AR gaming Lorenzo sharing. How will engagement change? Platform vouchers Data - around behavioural types and prediction Classicfilms etc.