This document discusses country of origin effects, which are mental associations triggered by a country that can influence consumer perceptions. It provides some examples of positive country associations, such as beaches for New Zealand, yoga for India, and cars/technology for Japan. The document advises marketers to understand and leverage these effects to their advantage when possible, or avoid potential negative perceptions that could harm sales.

1. INFLUENCING
COUNTRY OF ORIGIN
EFFECTS

2. What are they ??

3. They are mental associations
Triggered by a country….

4. Building
COUNTRY OF ORIGIN
effects..

5. Some examples where these influences
were built
and
made use of…

6. NEW ZEALAND- Beaches

7. India- Yoga

8. Japan-Cars and Technology

9. Consumer Perceptions….

10. Some Consumer Perceptions….

11. Marketers must know
to use them to their
advantage …

12. ..or at least not let
them harm the sales…

13. Thank You
Chandra Has
Dondapati