SlideShare a Scribd company logo

Channel Management Decisions

•Download as PPTX, PDF•
•
Sameer Mathur
Sameer Mathur

A presentation on decisions that are taken by a firm to manage the various channels it sells its products through.

Marketing
1 of 11
Channel Management Decisions
The 4-step model
• Service reputation • Number of years in business • Other lines carried • Growth and profit record Selecting channel members
Capability-building programs Taking care of intermediaries’ needs Constant communication Profitability Training and Motivating
• Evaluate performance • Treatment of lost and damaged goods • Sales quota attainment • Counsel, motivate, or terminate the underperformers Evaluating channel members
• It is the ability to alter channel members’ behavior. TYPES: Channel Power Coercive Reward Legitimate Expert Referent
With a change in product life cycle, and the changing nature of competitive markets, CHANNELS EVOLVE
• Review channel design and arrangements • Notice change in buying patterns • New competition • Stage of product in the life cycle Channel Modification Decisions
The Global Picture
While expanding into the global market: • Get close to the customers • Acquaint with local laws and customs • Choose channels wisely
Slide No. Reference 2 www.slideshare.net 3 www.jilbee.com 4 maximchik.by 5 www.mpull.com 7 www.pinterest.com 9 www.slideshare.net 10 www.australianexportforum.blogspot.co m References

Recommended

Channel Management Decisions and Training of Channel Members
Channel Management Decisions and Training of Channel MembersChannel Management Decisions and Training of Channel Members
Channel Management Decisions and Training of Channel MembersMegha Anilkumar
 
Channel Management Decisions
Channel Management DecisionsChannel Management Decisions
Channel Management DecisionsDipesh Pandey
 
Marketing Channel Structure and Functions
Marketing Channel Structure and FunctionsMarketing Channel Structure and Functions
Marketing Channel Structure and FunctionsAsia Pacific Marketing Institute
 
evaluation & control of sales personnel
evaluation & control of sales personnelevaluation & control of sales personnel
evaluation & control of sales personnelRohit K.
 
Distribution Channel/Marketing Channels by Amitabh Mishra
Distribution Channel/Marketing Channels by Amitabh MishraDistribution Channel/Marketing Channels by Amitabh Mishra
Distribution Channel/Marketing Channels by Amitabh MishraDr. Amitabh Mishra
 
Channel design and channel management decision
Channel design and channel management decisionChannel design and channel management decision
Channel design and channel management decisionMuskan Mariyam
 
Sales quota
Sales quotaSales quota
Sales quotaRanvir Somal
 
Channels of distribution
Channels of distributionChannels of distribution
Channels of distributionByju Antony
 

Recommended

Channel Management Decisions and Training of Channel Members
Channel Management Decisions and Training of Channel MembersChannel Management Decisions and Training of Channel Members
Channel Management Decisions and Training of Channel MembersMegha Anilkumar
 
Channel Management Decisions
Channel Management DecisionsChannel Management Decisions
Channel Management DecisionsDipesh Pandey
 
Marketing Channel Structure and Functions
Marketing Channel Structure and FunctionsMarketing Channel Structure and Functions
Marketing Channel Structure and FunctionsAsia Pacific Marketing Institute
 
evaluation & control of sales personnel
evaluation & control of sales personnelevaluation & control of sales personnel
evaluation & control of sales personnelRohit K.
 
Distribution Channel/Marketing Channels by Amitabh Mishra
Distribution Channel/Marketing Channels by Amitabh MishraDistribution Channel/Marketing Channels by Amitabh Mishra
Distribution Channel/Marketing Channels by Amitabh MishraDr. Amitabh Mishra
 
Channel design and channel management decision
Channel design and channel management decisionChannel design and channel management decision
Channel design and channel management decisionMuskan Mariyam
 
Sales quota
Sales quotaSales quota
Sales quotaRanvir Somal
 
Channels of distribution
Channels of distributionChannels of distribution
Channels of distributionByju Antony
 
Services distributions
Services distributionsServices distributions
Services distributionsAnkur Kumar
 
Pricing Decisions
Pricing DecisionsPricing Decisions
Pricing Decisionsravalhimani
 
Sdm 1.1
Sdm 1.1Sdm 1.1
Sdm 1.1Ashish Hande
 
Designing marketing channels
Designing marketing channelsDesigning marketing channels
Designing marketing channelsFelnorie Grace Gimoto
 
Demand and Supply in service marketing
Demand and Supply in service marketingDemand and Supply in service marketing
Demand and Supply in service marketinganju2014
 
Channel design
Channel designChannel design
Channel designmahesh patil
 
Retail pricing
Retail pricingRetail pricing
Retail pricingTribhuvan University
 
RECRUITMENT AND SELECTION OF SALES FORCES
RECRUITMENT AND SELECTION OF SALES FORCES RECRUITMENT AND SELECTION OF SALES FORCES
RECRUITMENT AND SELECTION OF SALES FORCES rohit12692
 
Sales Management
Sales ManagementSales Management
Sales ManagementDr. Shabana Naz Shah
 
Markrting channels
Markrting channelsMarkrting channels
Markrting channelsSagar Gadekar
 
Group 2 objectives of pricing new design
Group 2 objectives of pricing new designGroup 2 objectives of pricing new design
Group 2 objectives of pricing new designPavankumar H K
 
sales quotas
sales quotas sales quotas
sales quotasKirti Gupta
 
Delivering and performing services through employees
Delivering and performing services through employeesDelivering and performing services through employees
Delivering and performing services through employeesDr. Sneha Sharma
 
Product life cycle
Product life cycleProduct life cycle
Product life cycleNavneet Jingar
 
Consumer behavior in service
Consumer behavior in serviceConsumer behavior in service
Consumer behavior in serviceDr. Sneha Sharma
 
Sales meeting AND SALES CONTEST
Sales meeting AND SALES CONTESTSales meeting AND SALES CONTEST
Sales meeting AND SALES CONTESTMithisar Basumatary
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing CommunicationsDavidt123
 
Sales promotion ppt
Sales promotion pptSales promotion ppt
Sales promotion pptSourav Karmakar
 
Sales force training and development 1
Sales force training and development 1Sales force training and development 1
Sales force training and development 1Rahul Grover
 
Process of personal selling
Process of personal sellingProcess of personal selling
Process of personal sellingSMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
 
Private Labels vs. National Brands
Private Labels vs. National BrandsPrivate Labels vs. National Brands
Private Labels vs. National BrandsTroika Consulting
 
Rural retail
Rural retailRural retail
Rural retailPESHWA ACHARYA
 

More Related Content

What's hot

Services distributions
Services distributionsServices distributions
Services distributionsAnkur Kumar
 
Pricing Decisions
Pricing DecisionsPricing Decisions
Pricing Decisionsravalhimani
 
Demand and Supply in service marketing
Demand and Supply in service marketingDemand and Supply in service marketing
Demand and Supply in service marketinganju2014
 
RECRUITMENT AND SELECTION OF SALES FORCES
RECRUITMENT AND SELECTION OF SALES FORCES RECRUITMENT AND SELECTION OF SALES FORCES
RECRUITMENT AND SELECTION OF SALES FORCES rohit12692
 
Group 2 objectives of pricing new design
Group 2 objectives of pricing new designGroup 2 objectives of pricing new design
Group 2 objectives of pricing new designPavankumar H K
 
Delivering and performing services through employees
Delivering and performing services through employeesDelivering and performing services through employees
Delivering and performing services through employeesDr. Sneha Sharma
 
Consumer behavior in service
Consumer behavior in serviceConsumer behavior in service
Consumer behavior in serviceDr. Sneha Sharma
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing CommunicationsDavidt123
 
Sales force training and development 1
Sales force training and development 1Sales force training and development 1
Sales force training and development 1Rahul Grover
 

What's hot (20)

Services distributions
Services distributionsServices distributions
Services distributions
 
Pricing Decisions
Pricing DecisionsPricing Decisions
Pricing Decisions
 
Sdm 1.1
Sdm 1.1Sdm 1.1
Sdm 1.1
 
Designing marketing channels
Designing marketing channelsDesigning marketing channels
Designing marketing channels
 
Demand and Supply in service marketing
Demand and Supply in service marketingDemand and Supply in service marketing
Demand and Supply in service marketing
 
Channel design
Channel designChannel design
Channel design
 
Retail pricing
Retail pricingRetail pricing
Retail pricing
 
RECRUITMENT AND SELECTION OF SALES FORCES
RECRUITMENT AND SELECTION OF SALES FORCES RECRUITMENT AND SELECTION OF SALES FORCES
RECRUITMENT AND SELECTION OF SALES FORCES
 
Sales Management
Sales ManagementSales Management
Sales Management
 
Markrting channels
Markrting channelsMarkrting channels
Markrting channels
 
Group 2 objectives of pricing new design
Group 2 objectives of pricing new designGroup 2 objectives of pricing new design
Group 2 objectives of pricing new design
 
sales quotas
sales quotas sales quotas
sales quotas
 
Delivering and performing services through employees
Delivering and performing services through employeesDelivering and performing services through employees
Delivering and performing services through employees
 
Product life cycle
Product life cycleProduct life cycle
Product life cycle
 
Consumer behavior in service
Consumer behavior in serviceConsumer behavior in service
Consumer behavior in service
 
Sales meeting AND SALES CONTEST
Sales meeting AND SALES CONTESTSales meeting AND SALES CONTEST
Sales meeting AND SALES CONTEST
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing Communications
 
Sales promotion ppt
Sales promotion pptSales promotion ppt
Sales promotion ppt
 
Sales force training and development 1
Sales force training and development 1Sales force training and development 1
Sales force training and development 1
 
Process of personal selling
Process of personal sellingProcess of personal selling
Process of personal selling
 

Viewers also liked

Private Labels vs. National Brands
Private Labels vs. National BrandsPrivate Labels vs. National Brands
Private Labels vs. National BrandsTroika Consulting
 
Final Ppt Rural Retail
Final Ppt Rural RetailFinal Ppt Rural Retail
Final Ppt Rural RetailUday mishra
 
rural retail
rural retailrural retail
rural retailsathve
 
Rural branding
Rural brandingRural branding
Rural brandingSunil
 
Brands vs private labels
Brands vs private labelsBrands vs private labels
Brands vs private labelsSameer Mathur
 
Product.ppt
Product.pptProduct.ppt
Product.pptraj43
 
Marketing Consumer And Industrial Goods
Marketing Consumer And Industrial GoodsMarketing Consumer And Industrial Goods
Marketing Consumer And Industrial Goodsflock3
 
Social Marketing
Social MarketingSocial Marketing
Social MarketingTulaneMCH
 
Channel Management
Channel ManagementChannel Management
Channel Managementdcsastudent
 
Agricultural marketing
Agricultural marketingAgricultural marketing
Agricultural marketingAli Hyder
 
Rural market ppt by rajorsi
Rural market ppt by rajorsiRural market ppt by rajorsi
Rural market ppt by rajorsiRajorsi Panja
 
Classification of Products
Classification of ProductsClassification of Products
Classification of ProductsHarish Vinnakota
 
New launching strategy of pharmaceutical brand
New launching strategy of pharmaceutical brandNew launching strategy of pharmaceutical brand
New launching strategy of pharmaceutical brandMohammad Masum Chowdhury
 

Viewers also liked (20)

Private Labels vs. National Brands
Private Labels vs. National BrandsPrivate Labels vs. National Brands
Private Labels vs. National Brands
 
Rural retail
Rural retailRural retail
Rural retail
 
Rural Retail
Rural RetailRural Retail
Rural Retail
 
Final Ppt Rural Retail
Final Ppt Rural RetailFinal Ppt Rural Retail
Final Ppt Rural Retail
 
rural retail
rural retailrural retail
rural retail
 
Social marketing
Social marketingSocial marketing
Social marketing
 
Rural branding
Rural brandingRural branding
Rural branding
 
Brands vs private labels
Brands vs private labelsBrands vs private labels
Brands vs private labels
 
Channel Management
Channel ManagementChannel Management
Channel Management
 
Product.ppt
Product.pptProduct.ppt
Product.ppt
 
Marketing Consumer And Industrial Goods
Marketing Consumer And Industrial GoodsMarketing Consumer And Industrial Goods
Marketing Consumer And Industrial Goods
 
Social Marketing
Social MarketingSocial Marketing
Social Marketing
 
Channel Management
Channel ManagementChannel Management
Channel Management
 
Agricultural marketing
Agricultural marketingAgricultural marketing
Agricultural marketing
 
New product launch planing.
New product launch planing.New product launch planing.
New product launch planing.
 
Rural market ppt by rajorsi
Rural market ppt by rajorsiRural market ppt by rajorsi
Rural market ppt by rajorsi
 
Classification of Products
Classification of ProductsClassification of Products
Classification of Products
 
Rural Marketing Strategies
Rural Marketing StrategiesRural Marketing Strategies
Rural Marketing Strategies
 
Global branding
Global brandingGlobal branding
Global branding
 
New launching strategy of pharmaceutical brand
New launching strategy of pharmaceutical brandNew launching strategy of pharmaceutical brand
New launching strategy of pharmaceutical brand
 

Similar to Channel Management Decisions

Designing channel systems
Designing channel systemsDesigning channel systems
Designing channel systemsNishant Agrawal
 
PrinciplesofMarketing_12_Place.pptx with 4ps
PrinciplesofMarketing_12_Place.pptx with 4psPrinciplesofMarketing_12_Place.pptx with 4ps
PrinciplesofMarketing_12_Place.pptx with 4psreshmabkr91
 
408 MARKETING STRATEGY UNIT 5
408 MARKETING STRATEGY UNIT 5408 MARKETING STRATEGY UNIT 5
408 MARKETING STRATEGY UNIT 5ashishjaswal
 
Distribution management & marketing mix
Distribution management & marketing mixDistribution management & marketing mix
Distribution management & marketing mixScarlett Voughn
 
Modernize Your Global Demand Generation Marketing Machine
Modernize Your Global Demand Generation Marketing MachineModernize Your Global Demand Generation Marketing Machine
Modernize Your Global Demand Generation Marketing MachineAlex Kriney
 
Channels Optimization Partners - Details of Services Available
Channels Optimization Partners - Details of Services Available Channels Optimization Partners - Details of Services Available
Channels Optimization Partners - Details of Services Available Channels Optimization Partners
 
Organization Capabilty Assessment for Bank
Organization Capabilty Assessment for BankOrganization Capabilty Assessment for Bank
Organization Capabilty Assessment for Bankkarthikeyan j
 
Delivering Value: Designing & Managing Integrated Marketing Channels
Delivering Value: Designing & Managing Integrated Marketing Channels Delivering Value: Designing & Managing Integrated Marketing Channels
Delivering Value: Designing & Managing Integrated Marketing Channels Choudhry Asad
 
Distribution Channel Design Management.ppt
Distribution Channel Design Management.pptDistribution Channel Design Management.ppt
Distribution Channel Design Management.pptKwekuJnr
 
0 steps to setting up distributors
0 steps to setting up distributors0 steps to setting up distributors
0 steps to setting up distributorsAhmed Ayachi
 
0 steps to setting up distributors
0 steps to setting up distributors0 steps to setting up distributors
0 steps to setting up distributorsAhmed Ayachi
 
What is positioning
What is positioningWhat is positioning
What is positioningKeerthiR64
 
PrinciplesofMarketing_08_Positioning2.pptx
PrinciplesofMarketing_08_Positioning2.pptxPrinciplesofMarketing_08_Positioning2.pptx
PrinciplesofMarketing_08_Positioning2.pptxzenofzeno
 
Schweiger & Associates - Consulting Processes
Schweiger & Associates - Consulting ProcessesSchweiger & Associates - Consulting Processes
Schweiger & Associates - Consulting ProcessesVishal Khushalani
 

Similar to Channel Management Decisions (20)

Designing channel systems
Designing channel systemsDesigning channel systems
Designing channel systems
 
Channel Management
Channel ManagementChannel Management
Channel Management
 
PrinciplesofMarketing_12_Place.pptx with 4ps
PrinciplesofMarketing_12_Place.pptx with 4psPrinciplesofMarketing_12_Place.pptx with 4ps
PrinciplesofMarketing_12_Place.pptx with 4ps
 
408 MARKETING STRATEGY UNIT 5
408 MARKETING STRATEGY UNIT 5408 MARKETING STRATEGY UNIT 5
408 MARKETING STRATEGY UNIT 5
 
Distribution management & marketing mix
Distribution management & marketing mixDistribution management & marketing mix
Distribution management & marketing mix
 
Modernize Your Global Demand Generation Marketing Machine
Modernize Your Global Demand Generation Marketing MachineModernize Your Global Demand Generation Marketing Machine
Modernize Your Global Demand Generation Marketing Machine
 
Channels Optimization Partners - Details of Services Available
Channels Optimization Partners - Details of Services Available Channels Optimization Partners - Details of Services Available
Channels Optimization Partners - Details of Services Available
 
Session 26 MG 220 MBA - 11 Nov 10
Session 26 MG 220 MBA - 11 Nov 10Session 26 MG 220 MBA - 11 Nov 10
Session 26 MG 220 MBA - 11 Nov 10
 
Organization Capabilty Assessment for Bank
Organization Capabilty Assessment for BankOrganization Capabilty Assessment for Bank
Organization Capabilty Assessment for Bank
 
Session 25 MG 220 BBA - 10 Nov 10
Session 25 MG 220 BBA - 10 Nov 10Session 25 MG 220 BBA - 10 Nov 10
Session 25 MG 220 BBA - 10 Nov 10
 
Chapter 10.ppt
Chapter 10.pptChapter 10.ppt
Chapter 10.ppt
 
marketing mix
marketing mixmarketing mix
marketing mix
 
MICHAEL D FESER
MICHAEL D FESERMICHAEL D FESER
MICHAEL D FESER
 
Delivering Value: Designing & Managing Integrated Marketing Channels
Delivering Value: Designing & Managing Integrated Marketing Channels Delivering Value: Designing & Managing Integrated Marketing Channels
Delivering Value: Designing & Managing Integrated Marketing Channels
 
Distribution Channel Design Management.ppt
Distribution Channel Design Management.pptDistribution Channel Design Management.ppt
Distribution Channel Design Management.ppt
 
0 steps to setting up distributors
0 steps to setting up distributors0 steps to setting up distributors
0 steps to setting up distributors
 
0 steps to setting up distributors
0 steps to setting up distributors0 steps to setting up distributors
0 steps to setting up distributors
 
What is positioning
What is positioningWhat is positioning
What is positioning
 
PrinciplesofMarketing_08_Positioning2.pptx
PrinciplesofMarketing_08_Positioning2.pptxPrinciplesofMarketing_08_Positioning2.pptx
PrinciplesofMarketing_08_Positioning2.pptx
 
Schweiger & Associates - Consulting Processes
Schweiger & Associates - Consulting ProcessesSchweiger & Associates - Consulting Processes
Schweiger & Associates - Consulting Processes
 

More from Sameer Mathur

Purple Cow - Book Summary
Purple Cow - Book SummaryPurple Cow - Book Summary
Purple Cow - Book SummarySameer Mathur
 
Buyology - Book Summary
Buyology - Book SummaryBuyology - Book Summary
Buyology - Book SummarySameer Mathur
 
Integrated Marketing Communications to Build Brand Equity
Integrated Marketing Communications to Build Brand EquityIntegrated Marketing Communications to Build Brand Equity
Integrated Marketing Communications to Build Brand EquitySameer Mathur
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing CommunicationsSameer Mathur
 
The Consumer Purchase Decision Process
The Consumer Purchase Decision ProcessThe Consumer Purchase Decision Process
The Consumer Purchase Decision ProcessSameer Mathur
 
Definitions of Marketing
Definitions of MarketingDefinitions of Marketing
Definitions of MarketingSameer Mathur
 
How do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goodsHow do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goodsSameer Mathur
 
How can we improve service quality
How can we improve service qualityHow can we improve service quality
How can we improve service qualitySameer Mathur
 
How can companies use packaging, labelling, warranties and guarantees as mark...
How can companies use packaging, labelling, warranties and guarantees as mark...How can companies use packaging, labelling, warranties and guarantees as mark...
How can companies use packaging, labelling, warranties and guarantees as mark...Sameer Mathur
 
How can companies differentiate products
How can companies differentiate productsHow can companies differentiate products
How can companies differentiate productsSameer Mathur
 
Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design?Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design?Sameer Mathur
 
What are the characteristics of products and how do marketers classify products?
What are the characteristics of products and how do marketers classify products?What are the characteristics of products and how do marketers classify products?
What are the characteristics of products and how do marketers classify products?Sameer Mathur
 
How can companies combine products to create strong co brands or ingredient b...
How can companies combine products to create strong co brands or ingredient b...How can companies combine products to create strong co brands or ingredient b...
How can companies combine products to create strong co brands or ingredient b...Sameer Mathur
 
How can a company build and manage its product mix and product lines
How can a company build and manage its product mix and product linesHow can a company build and manage its product mix and product lines
How can a company build and manage its product mix and product linesSameer Mathur
 

More from Sameer Mathur (20)

Purple Cow - Book Summary
Purple Cow - Book SummaryPurple Cow - Book Summary
Purple Cow - Book Summary
 
Buyology - Book Summary
Buyology - Book SummaryBuyology - Book Summary
Buyology - Book Summary
 
Integrated Marketing Communications to Build Brand Equity
Integrated Marketing Communications to Build Brand EquityIntegrated Marketing Communications to Build Brand Equity
Integrated Marketing Communications to Build Brand Equity
 
Sales Promotion
Sales PromotionSales Promotion
Sales Promotion
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing Communications
 
Brand Positioning
Brand PositioningBrand Positioning
Brand Positioning
 
Brand Mantra
Brand MantraBrand Mantra
Brand Mantra
 
The Consumer Purchase Decision Process
The Consumer Purchase Decision ProcessThe Consumer Purchase Decision Process
The Consumer Purchase Decision Process
 
Definitions of Marketing
Definitions of MarketingDefinitions of Marketing
Definitions of Marketing
 
What is marketing?
What is marketing?What is marketing?
What is marketing?
 
Final assignment
Final assignmentFinal assignment
Final assignment
 
Nancy duarte
Nancy duarteNancy duarte
Nancy duarte
 
How do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goodsHow do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goods
 
How can we improve service quality
How can we improve service qualityHow can we improve service quality
How can we improve service quality
 
How can companies use packaging, labelling, warranties and guarantees as mark...
How can companies use packaging, labelling, warranties and guarantees as mark...How can companies use packaging, labelling, warranties and guarantees as mark...
How can companies use packaging, labelling, warranties and guarantees as mark...
 
How can companies differentiate products
How can companies differentiate productsHow can companies differentiate products
How can companies differentiate products
 
Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design?Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design?
 
What are the characteristics of products and how do marketers classify products?
What are the characteristics of products and how do marketers classify products?What are the characteristics of products and how do marketers classify products?
What are the characteristics of products and how do marketers classify products?
 
How can companies combine products to create strong co brands or ingredient b...
How can companies combine products to create strong co brands or ingredient b...How can companies combine products to create strong co brands or ingredient b...
How can companies combine products to create strong co brands or ingredient b...
 
How can a company build and manage its product mix and product lines
How can a company build and manage its product mix and product linesHow can a company build and manage its product mix and product lines
How can a company build and manage its product mix and product lines
 

Recently uploaded

Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一s SS
 
Word Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresWord Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresLisa M. Masiello
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx216310017
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
Influencer Marketing Power point presentation
Influencer Marketing Power point presentationInfluencer Marketing Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 

Recently uploaded (20)

Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
 
Word Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresWord Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample Genres
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
Influencer Marketing Power point presentation
Influencer Marketing Power point presentationInfluencer Marketing Power point presentation
Influencer Marketing Power point presentation
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 

Channel Management Decisions

  • 3. • Service reputation • Number of years in business • Other lines carried • Growth and profit record Selecting channel members
  • 4. Capability-building programs Taking care of intermediaries’ needs Constant communication Profitability Training and Motivating
  • 5. • Evaluate performance • Treatment of lost and damaged goods • Sales quota attainment • Counsel, motivate, or terminate the underperformers Evaluating channel members
  • 6. • It is the ability to alter channel members’ behavior. TYPES: Channel Power Coercive Reward Legitimate Expert Referent
  • 7. With a change in product life cycle, and the changing nature of competitive markets, CHANNELS EVOLVE
  • 8. • Review channel design and arrangements • Notice change in buying patterns • New competition • Stage of product in the life cycle Channel Modification Decisions
  • 10. While expanding into the global market: • Get close to the customers • Acquaint with local laws and customs • Choose channels wisely
  • 11. Slide No. Reference 2 www.slideshare.net 3 www.jilbee.com 4 maximchik.by 5 www.mpull.com 7 www.pinterest.com 9 www.slideshare.net 10 www.australianexportforum.blogspot.co m References