1. 5
14th November 2011

2. 1. Gap & Maria Aragon
GapKids have launced their ‘I want candy’ campaign which centres
around a music video starring viral music sensation, Maria Aragon,
who performs her rendition of the old time favorite, "I Want Candy,"
by The Strangeloves. Aragon, is best known for her cover of Lady
Gaga's "Born This Way,“
(http://www.youtube.com/watch?v=xG0wi1m-89o)
which catapulted the eleven year-old to stardom earlier this year.
This is a clever move by Gap, with aragon being the perfect
ambassador for the kids brand. The ‘I want candy’ look is rooted in
pink, every little girls favorite colour. One of the other girls in the
music video was chosen via an open casting call in Gap’s fifth
avenue store – Aragon is seen as a young role model and this is
pushing her popularity higher and higher.

3. http://www.youtube.com/watch?v=XaH0mWj_NR8
1. Gap & Maria Aragon

4. 2. Greenpeace "40 years of victories" campaign
40 years of victories for greenpeace, the last viral campaign from the
Earth Loving association.

5. 2. Greenpeace "40 years of victories" campaign
http://www.youtube.com/watch?v=nDVCwEBibfg

6. On 12th November, Ireland will receive the very best of Thailand's nightlife for a
one of a kind experience in which the two countries pair up to exchange the
best of their local nightlife. There are 50 countries involved this year following
on from last years success.
Nightlife fans who win a ticket to one of the global experiences will enjoy never
before seen collaborations from some of the world's biggest artists and DJ's.
Via a dedicated hub on Facebook (http://www.facebook.com/SmirnoffIreland),
consumers were invited to make suggestions for what represents the best of
nightlife, be it music, a particular drink or fashion trend unique to a particular
part of the world. a local judge in each country then decided what would
represent the very best of each country’s nightlife in the exchange.
Some examples here…
3. Smirnoff Night Life exchange Project

7. 3. Smirnoff Night Life exchange Project

8. 3. Smirnoff Night Life exchange Project

9. 3. Smirnoff Night Life exchange Project
http://www.youtube.com/watch?v=O9ROQ8P-KxI&feature=youtube_gdata

10. 4. Johnnie Walker | The Important Man.
Scotch - it's a serious drink for serious and important people. Or
at least that's the perception, which doesn't exactly make it
much fun. It was time to make people think differently about
whisky. So for their new Johnnie Walker campaign, Leo Burnett
Sydney embraced all the old perceptions, creating a tongue-in-
cheek reminder that everyone's important enough to drink the
drink of 'serious and important' people.

11. 4. Johnnie Walker | The Important Man.
http://www.youtube.com/watch?v=Ah1KVStkGqk

12. 5. Heineken Green Spheres and Blippar
Heineken has teamed up with Metro Herald, using Blippar, an app
platform that uses image recognition technology , to turn an ad for
their green spheres festival into a trigger for interactive digital
content.
We’ve seen blippar in action before, but it’s nice to see it used for
an irish advertiser and especially for a music festival, as it enables
readers to connect to the event through sound.
Readers are instructed to ‘Blipp’ the Heineken music logo in the
add for ‘further entertainment,’ and when the user places their
smart device over the ad, and then a digital projection of the
Heineken blimp appears, with a button that leads to a preview for
the upcoming music festival.
via PSFK

13. http://www.youtube.com/watch?v=T0qO6nXdm_o&feature=player_embedded
5. Heineken Green Spheres and Blippar