1. The Role of the Incubator in Nurturing Viable Start-up Companies Is there a way to do it right? Dr. Dan Gelvan 14.9.2007

2. Novelty

4. The Answer is:

6. The Top-Down Approach

7. The Structured Approach

8. Basic Life of a Company Idea R&D Prototype Product Regulatory Approval Market

11. Getting the Product Right

12. Getting the Product Right

13. Oops! The Market You are here

22. Building a Regulatory Bridge Sales Product Clinical studies Money Regulatory

24. Bridging the Chasm Sales Money Product Clinical studies Money Sales Money Regulatory Marketing! Reimbursement Sales

26. The Regulatory Expert The Company Product Expertise Reimbursement Advisor Process Expertise Product information Reimbursement advice Company Reimbursement Anchor

27. Thank you! 