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The 5 Keys to
Opening New Markets
     and drive more revenue
Set Expectations

Reaching a new market takes time

Today, more information is available BUT attention spans
are shorter

Understand your sales cycle and plan accordingly



Don’t give up! Measure, Tweak, Maintain
Make Solutions that Answer
Create a compelling value proposition

What NEED are you addressing?

What is your unique APPROACH for addressing the
need?

What is the BENEFIT per cost?

How are your solutions superior to COMPETITIVE
ALTERNATIVES?
Socialize


Social networks has exceeded use of email and other
traditional communication.

The conversation is happening, don’t just participate
CREATE and DRIVE.
Work the Ecosystem
Share the Success Stories

Strong testimonials can help engage potential
customers and close business. Providing:

Credibility on the product, services and working
with you as a vendor

Evidence that the solution works

Closure for the potential buyer
Get Started
Set expectations internally

Make solutions that answer customer challenges

Socialize with potential buyers

Share the success stories
Stefanie Lightman, Partner
   ifridge & Company

twitter.com/sblightman
       twitter.com/ifridge

marketingstateofmind.com
     ifridge.com

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5 Keys To Reaching New Markets

  • 1. The 5 Keys to Opening New Markets and drive more revenue
  • 2. Set Expectations Reaching a new market takes time Today, more information is available BUT attention spans are shorter Understand your sales cycle and plan accordingly Don’t give up! Measure, Tweak, Maintain
  • 3. Make Solutions that Answer Create a compelling value proposition What NEED are you addressing? What is your unique APPROACH for addressing the need? What is the BENEFIT per cost? How are your solutions superior to COMPETITIVE ALTERNATIVES?
  • 4. Socialize Social networks has exceeded use of email and other traditional communication. The conversation is happening, don’t just participate CREATE and DRIVE.
  • 6. Share the Success Stories Strong testimonials can help engage potential customers and close business. Providing: Credibility on the product, services and working with you as a vendor Evidence that the solution works Closure for the potential buyer
  • 7. Get Started Set expectations internally Make solutions that answer customer challenges Socialize with potential buyers Share the success stories
  • 8. Stefanie Lightman, Partner ifridge & Company twitter.com/sblightman twitter.com/ifridge marketingstateofmind.com ifridge.com