If you think that Email Marketing is outdated then you have to look these shocking statistics about it.

1. Interesting Statistics about
Email Marketing

2. A motion-blog by

3. It usually involves using email to send
advertisements, request business, or solicit sales or
donations, and is meant to build loyalty, trust, or
brand awareness.

5. Have a look at the following
email marketing statistics.

6. 1
According to a recent a VB Insight study,
email has an average ROI of $38 for each $1
spent.

7. 2
Another study from DMA shows that 77% of
ROI comes from segmented, targeted and
triggered campaigns.

8. 3
People who buy products marketed through
email, spend 138% more than people that do
not receive email offers.

9. 4
56% of email is now opened on a mobile
device. This means that more email is read on
mobile devices than on desktop.

10. 5
According to Relevancy Group, the inbox
overload is (44%), and websites and landing
pages not being properly mobile optimized
(26%).

11. 6
B2C emails get 57.4% more openings on
mobile devices than B2B email.

12. 7
As of November 2016, more than 53% of
emails were opened using Apple email apps.

13. 8
In 2016, 78% of marketers experienced
challenges with list growth and fatigue.

14. 9
Unique click-through rates have
dropped every year since 2010 to an all-time
low of 2% in 2015, according to Database
Marketing Institute.

15. 10
Less than 20% of consumers are likely to
share email marketing messages via their
social networks.

16. 11
This list from Brightwave reveals that 78% of
consumers say that most brands don’t
understand them as individuals

17. 12
Clothing retailer JustFab saw a 103% increase
in revenue thanks to personalizing their email
marketing messaging.

18. 13
Personalized email messages improve click
through on a call-to-action by an average of
14%, and conversions by 10%.

19. 14
41% of businesses mine their data from the
performance of their email marketing
campaigns, according to Sales force.

20. 15
The top three KPIs measured by email
marketers are Click through rates - (70%),
Conversion rates - (60%), and Open rates -
(56%).

21. 16
50% of email recipients marked a brand’s
email as spam because they couldn’t easily
figure out how to unsubscribe.

22. 17
69% of email recipients report emails as
‘Spam’ based solely on the subject line – and
21% of email recipients report email as spam,
even when they know it isn’t!

23. 18
Millennials love email, with 73 percent
preferring to contact brands by email
because it’s a ‘part of everyday life’.

24. 19
44% of Millennials reach for their smart
phones to check messages right after turning
off the alarm clock in the morning.

25. 20
85% of your customers might sign up to get
discounts – but the next largest
segment (41%) is looking for information and
product updates.

26. Share this video to let everyone know about it
Connect with us on
/iengageonline
or visit
www.i-engage.in