The document discusses the HealthVault business platform and how it can support partners' success. It outlines capabilities that partners can leverage including commonly shared technology, a community of partners, and packaged solutions. It also describes how partners can leverage the HealthVault ecosystem through the application directory, HealthVault branding, and Microsoft consumer touchpoints. The document provides details on various support programs partners can take advantage of such as ingredient branding, device logos, marketing toolkits, Microsoft PR support, and custom marketing support.

1. Supporting Your Success in Health

2. The HealthVault Business Platform
Platform Capabilities HealthVault Microsoft Consumer
Ecosystem Touchpoints
Leverage: Leverage: Leverage:
• Commonly shared • Application directory • MSN
technology • HealthVault ingredient • Messenger
• Community of partners brand • Vista Gadget Gallery
• Packaged solutions • Logo program • Live Search
• Marketing toolkit
• Microsoft PR
• Custom marketing
Supporting Your Success in Health

3. The HealthVault Business Platform
HealthVault
Platform Capabilities Ecosystem Microsoft Consumer
Touchpoints
Leverage:
Leverage: • Application directory Leverage:
• Commonly shared • HealthVault ingredient • MSN
technology brand • Messenger
• Community of partners • Logo program • Vista Gadget Gallery
• Packaged solutions • Marketing toolkit • Live Search
• Microsoft PR
• Custom marketing
Supporting Your Success in Health

4. Application Directory

5. Supporting Your Success in Health
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14. Supporting Your Success in Health
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15. Supporting Your Success in Health
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19. Ingredient Branding

20. Ingredients matter…
Supporting Your Success in Health

21. Successful ingredient brands
• Communicate their voice clearly and consistently over time
• Deliver a unified brand experience across all customer
touchpoints
Call to action: Include the Microsoft HealthVault brand to
enhance the value of your application
Supporting Your Success in Health

22. Ways to leverage the brand correctly
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23. Incorrect ingredient brand usage
Supporting Your Success in Health

24. Device Logo

25. HealthVault device logo
• Provides recognition for devices that work with HealthVault
• Helps you differentiate your devices in retail channels
– Logos can be used in marketing material, advertising, retail, POP
displays, hardware and packaging
Call to action: Understand the device logo program
requirements (available end June 2008) and be an early
adopter of the logo
Supporting Your Success in Health

26. Ways to leverage the device logo correctly
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27. Marketing Toolkit

28. Current marketing toolkit
• UI buttons for inclusion in your applications to help illustrate
flow of health data
• Marketing tiles that help promote HealthVault compatible
applications
Call to action: Take advantage of this toolkit to help promote
your solutions
Supporting Your Success in Health

29. Enhancements to the marketing toolkit
1. Launch readiness checklist (available end June 2008)
– Assistance with application UI buttons and marketing tiles prior to
“go-live”
– Presence on Healthvault.com
– Approved press quotes to facilitate your press release activity
2. Marketing package (available Aug. 2008)
– Brand artwork and usage guidelines
– Copy blocks and messaging principles
– Templates: Web banners, brochure, poster, ads
– Collateral: HealthVault overview, fact sheet, white papers
3. Communication vehicles (starting Aug. 2008)
– Newsletters and webcasts
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30. Microsoft PR

31. PR visibility
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32. Supporting Your Success in Health

33. Custom Marketing
Support

34. www.healthvault.com/hospitals
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35. Brochure front cover
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36. Brochure inside gate fold
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37. Brochure inside spread
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38. Brochure back cover
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39. HealthVault resources
• hvmktg@microsoft.com for general marketing questions and
feedback
• hvbrand@microsoft.com for logo and branding questions,
and feedback
• hvnews@microsoft.com to sign up for the newsletter
• Blogs:
– Peter Neupert http://blogs.technet.com/neupertonhealth
– Sean Nolan http://familyhealthguy.com
– Dr. Bill Crounse http://blogs.msdn.com/healthblog/
– Grad Conn http://blogs.technet.com/copernicanshift/
Supporting Your Success in Health

40. Supporting Your Success in Health

41. Supporting Your Success in Health
Microsoft, HealthVault, and the HealthVault logo are trademarks of the Microsoft group of companies.
© 2008 Microsoft Corporation. All rights reserved. Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399