How to Attract Investors, Clients and Team Members Using LinkedIn/Social Media

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It’s never been harder to succeed as a business. Between global competition, shortened attention spans, and lack of trust, you need a proven way to differentiate your business, hook in investors, clients and team members, and build long lasting relationships. That tried and true solution is Storytelling. The biggest brands in the world - i.e. Apple, Nike, Coca-Cola - use it. The startups that went from nothing to household names - i.e. Toms, Warby Parker, AirBnB - use it. So, in this interactive workshop, you’ll learn how to use it too. You’ll learn how to: How to get value from your LinkedIn posts What potential investors, prospective clients, and job applicants actually care about How to craft messages that grab attention on social media How to avoid common mistakes most companies make on LinkedIn How to build trust quickly online How to inspire more people to follow your calls to action How the Metaverse may impact client interactions How the LinkedIn algorithm works And more!

Business

How to Attract
Investors, Clients, and
Team Members Using
LinkedIn/Social Media
By Karl Pontau
3/18/2022

RESULTS
11
Why/Mission
How/CX
Results x2

15
There is Only One Business Type
B2C B2B B2G
H2H

2
Part 3:
Use LinkedIn for
Maximum Effect

26
Outsmart
the
Algorithm ● Avoid 3rd party links, put in comments
● Rarely promote
● Polls, Videos, and PDFs
● Need to get 15 likes and comments in ﬁrst 2
hours to get boosted by algorithm
○ Beep2 B
● Use Hashtags

28
Assorted
Tips
● Be Different!
● Post, Comment, Like, and Share regularly
● Tues thru Thursday best for business related
● Mornings are good for serious posts,
afternoons for lighter tone posts
● Kennected (Post Scheduler)

30
Business Storytelling
Masterclass
╸ 6 Week Program
╸ 1 Hour Session Each Week
╸ 1 Hour Open Q&A Each Week
╸ Business Storytelling Guide
╸ Slack Channel
╸ Handy Presentation Guide
╸ Launches April 4th at 2 pm Paciﬁc
╸ $2,497 Only $1,249
╸ ONLY 9 SPOTS AVAILABLE

Thank You!
● karl@squashandstretch.net
● www.squashandstretch.net
● 925.998.4416
● Business Storytelling Masterclass link:
https://bit.ly/SnSP-BSMC
39

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Presented 12/28/2023 Join us for a presentation of the legal issues that startups and their founders need to know and the common legal pitfalls that affect startup companies. Unlike more mature companies, startups typically do not have large legal budgets and in house legal counsel focused on legal compliance. Nevertheless, startups must be aware of and comply with law, especially with respect to the issues that are unique to startups. The presentation will cover those unique issues as well as the sometimes surprising and every evolving California rules. In particular, we will summarize: 1. Corporate formation and choice of entity and law; 2. Securities laws; 3. Labor and employment and why virtually evert startup in California is probably out of compliance and what you can do about it; 4. Intellectual property strategies using patent, trademark and trade secret; 5. Protecting your business through agreements; 6. Protecting the founders from personal liability; 7. And more. The speaker will draw on more than 30 years of startup experience in describing how to manage legal risk on a startup budget. About the Speaker Roger Royse is a partner in the Palo Alto office of Haynes and Boone, LLP and practices in the areas of corporate and securities law, tax, and mergers and acquisitions. He works with companies ranging from newly formed tech startups to publicly traded multinationals in a variety of industries. Roger is a Fellow of the American College of Tax Counsel and former chair of several committees of the American Bar Association Sections of Business Law and Taxation. Roger has been an instructor or professor of legal, tax and business topics for the Center for International Studies (Salzburg, Austria), Golden Gate University School of Law and Stanford Continuing Studies. Roger is a nationally recognized authority on agtech – the technology of food production - and the legal considerations for companies in this industry. Roger is also the author of 10,000 Startups: Legal Strategies for Startup Success and Dead on Arrival: How to Avoid the Legal Mistakes That Could Kill Your Startup and has been interviewed and quoted in the Wall Street Journal, Forbes, Fox Business, Chicago Tribune, Associated Press, Tax Notes, Inc. Magazine, Nikkei Asian Review, China Daily, San Francisco Chronicle, Reuters, The Recorder, 7X7, Business Insurance, ABA Journal, Thrive Global and Fast Company.

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Recorded Friday December 8, 2024 2023 has been a roller-coaster year for job seekers across industries, as higher interest rates and economic uncertainty have culminated in layoffs. Jobs are harder to find as the result of increased competition, the development of artificial intelligence, and executives institute return-to-office orders. Learn how to stand out in your job search for 2024 in this webinar from Albert Qian, founder of Albert's List. Over the past 10 years, Albert's List has connected more than 50,000 job seekers, recruiters, and hiring managers to improve career outcomes. In this webinar, Albert will cover how you can land that dream job—or next job, including: * How to figure out what you want to do for work and the reflection you should do. * What the entire job search process looks like now. * Why it's no longer 'The Great Resignation' and how you should approach your wants and needs in a role. * How to decide what industry to work in given ongoing trends. * Quick tips on how to master the job interview. * Methods and ways to get in front of hiring managers. * Resources you should use as you conduct your job hun * And more!

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Moving an international company to the U.S. can be a challenging process with many pitfalls. This webinar is designed to help tech startups understand some of the legal decisions that need to be taken into consideration when expanding your company to the U.S. The speakers will discuss: 1. Why many startup founders want to bring their company to the U.S. 2. When it is a good time to start the process? 3. What is an appropriate legal structure for U.S. operations or funding in the U.S.? 4. What are the typical rounds of raising capital in the U.S.? 5. What are the most common mistakes founders make during the early stages of their startup (taxation, IP, immigration, insurances, compliances)? About the Speakers: Svetlana Kamyshanskaya, the founder of Primum Law Group, is a global citizen with the legal, operational, and project management expertise to chart a successful course for expanding inbound tech companies and startups. Svetlana works with entrepreneurs and executives at all stages of development. She has personalized her clients’ road maps for bringing their business to the U.S. Elina Firsava is a corporate attorney at Primum Law Group where her practice focuses on helping international and domestic companies to incorporate and develop their business in the United States. She assists startups with their general corporate matters, including entity formation and reorganization.

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Recorded 10/19/2023 This webinar is critical for entrepreneurs who will be raising a preferred round in the near future. This webinar is designed to teach you what to expect when your company sells preferred stock in a venture round. During this webinar, veteran Silicon Valley venture capital attorney Alidad Vakili will cover the following topics: · What venture capitalists are looking for when they invest in a company · What makes a company a potential investment for a venture capital fund · Pre-round issues · What makes a good investor and how to find them · How to negotiate a term sheet · The deal documentation · The diligence process · Closing issues · Post-closing issues · Common pitfalls when raising venture capital · And more! About the Speaker Alidad Vakili is an attorney in the Palo Alto office of Foley and Lardner, an international law firm. He regularly represents startup and emerging growth companies at every stage of the company lifecycle—from startup to liquidity. He frequently advises clients on a variety of strategic growth issues including venture capital and private equity financing, private offerings, joint ventures and M&A transactions. His work includes not only advising on major corporate milestones but also significant involvement in day-to-day operations and strategic business issues, such as formation, governance, and commercial agreements.

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How to Attract Investors, Clients and Team Members Using LinkedIn/Social Media

1. How to Attract Investors, Clients, and Team Members Using LinkedIn/Social Media By Karl Pontau 3/18/2022

2. My Why Story 2

3. Part 1 3 Intro Part 2 Part 3 !!! Q&A

4. Mistake 1: Focusing on What 4

5. Mistake 2: Hard Selling 5

6. Mistake 3: Jargon- Monoxide 6

7. 2 Part 2: Messaging that Gets Results

8. Three Messaging Tiers 8 HOW WHY RESULTS

9. WHY 9

10. HOW 10

11. RESULTS 11 Why/Mission How/CX Results x2

12. Skeptical that this Works? 12

13. We Make Decisions with EMOTIONS 13

14. Humans are Wired to Tell Stories 14

15. 15 There is Only One Business Type B2C B2B B2G H2H

16. 16 Real-World Business Examples

17. Do You Know These Brands? 17

18. 18 Mission with a Business

19. 2 Part 3: Use LinkedIn for Maximum Effect

20. 20 Proﬁle

21. 21 About

22. 22 Experience

23. 23 Posting

24. 24 DMs

25. 25 Outsmart the Algorithm

26. 26 Outsmart the Algorithm ● Avoid 3rd party links, put in comments ● Rarely promote ● Polls, Videos, and PDFs ● Need to get 15 likes and comments in ﬁrst 2 hours to get boosted by algorithm ○ Beep2 B ● Use Hashtags

27. 27 Assorted Tips

28. 28 Assorted Tips ● Be Different! ● Post, Comment, Like, and Share regularly ● Tues thru Thursday best for business related ● Mornings are good for serious posts, afternoons for lighter tone posts ● Kennected (Post Scheduler)

29. 26 Results You Can Measure

30. 30 Results More Revenue According to research by Headstream, if people love a brand story, 55% are more likely to buy the product in the future, 44% will share the story, and 15% will buy the product immediately. Increased Proﬁts In their book Corporate Culture and Performance, Harvard professors John P. Kotter and James L. Heskett found that companies which successfully communicated their purpose and value could achieve proﬁt performance that was 750 times greater than those that didn’t. Improved Understanding of Complex Products and Services In his book Actual Minds, Possible Worlds, Jerome Bruner estimates that facts are approximately 22 times more likely to be remembered if they are part of a story. Higher Close Rate According to research by Dr. Robert Cialdini, people prefer to say yes to those with whom they share common ground. In Cialdini’s research, those who found similarities before negotiations were almost twice as likely to come to a successful conclusion – with outcomes worth 18% more to both parties.

31. 26 Wrap Up

32. 32 Top 3 Mistakes

33. 33 Mission with a Business

34. 34 Build Relationships

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36. 36 Rave Reviews

37. 37 More Rave Reviews

38. 38 Questions?

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