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Wrapping Your Head Around Social Media

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Wrapping Your Head Around Social Media

  1. Wrapping your head around Social Media
  2. “ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When its finally done there is surprise its not better Avinash Kaushik, Analytics Evangalist, Google
  3. “ Social Media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” Wikipedia
  4. CONVERSATIONS
  5. ? WHY SHOULD YOU CARE
  6. REASON #1 REASON #1 BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. BECAUSE 3 OUT OF 4 AMERICANSThe Growth Of Social Technology Adoption, 2008 Forrester, USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008
  7. REASON #2 BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009
  8. REASON #3 BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL. Nielsen, Global Faces & Networked Places, 2009
  9. REASON #4 BECAUSE TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE, ACCOUNTING FOR ~10% OF ALL INTERNET TIME. Nielsen, Global Faces & Networked Places, 2009
  10. REASON #5 REASON #5 BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME. BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME. “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Technology is shifting the power away from the editors, the publishers, the Now it’s the people who are in control.” establishment, the media elite. Now itʼs the peopleMurdoch, Global Media Entrepreneur Rupert who are in control.” Rupert Murdoch, Global Media Entrepreneur
  11. NUMBERS YOU SAY ?
  12. 1382%
  13. 1382% 1382% The monthly growth rate of Twitter users from January to February 2009.
  14. 5,000,000,000
  15. 5,00 5,000,000,000 The Number of minutes spent on Facebook each day The numbe
  16. 1,000,000,000
  17. 1,000,000,000 The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.
  18. BUT WAIT THERE IS MORE
  19. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA Cone, Business in Social Media Study, September 2008
  20. THAT IS NOT A LICENSE TO BROADCAST CRAP
  21. YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE, YOU SEE, ITʼS SUPPOSED TO BE A DIALOGUE, NOT A MONOLOGUE. NOT A MONOLOGUE.
  22. TALK LISTEN
  23. 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. Cone, Business in Social Media Study, September 2008
  24. SOCIAL ≠ MARKETING MEDIA
  25. 1: PUBLIC RELATIONS
  26. 2: CUSTOMER SERVICE
  27. 3: LOYALTY-BUILDING
  28. 4: COLLABORATION
  29. 5: NETWORKING
  30. 6: THOUGHT-LEADERSHIP
  31. AND YES, CUSTOMER ACQUISITION, TOO.
  32. For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.” BusinessWeek, February 19, 2009
  33. GET INTO IT ALREADY
  34. ! DEFINE YOUR COMPANYʼS SOCIAL MEDIA STRATEGY. STOP THINKING “CAMPAIGNS”. START THINKING “CONVERSATIONS. ASK FOR HELP, IF YOU NEED IT.
  35. BE WEARY WHO YOU ASK THOUGH.
  36. I WONT BE CHARGING LATER THIS AFTERNOON :)
  37. SUME SOC IAL MEDIA DON’T AS ERYTHING. IS THE AN SWER TO EV

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