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Middle East Social Media Summit and Award 2016

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MIDDLE EAST
SOCIAL MEDIA
SUMMIT &
AWARDS
2016 Jointly Organized by
About
Highlights
Middle East Social Media Summit will be held in Dubai on 2nd March 2016 The
summit theme will be “Engage,...
Improve social media SKILLS to stay competitive globally
Achieve MEASUREABLE Public Relations and Awareness
benchmarks
Bui...
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Middle East Social Media Summit and Award 2016

  1. 1. MIDDLE EAST SOCIAL MEDIA SUMMIT & AWARDS 2016 Jointly Organized by
  2. 2. About Highlights Middle East Social Media Summit will be held in Dubai on 2nd March 2016 The summit theme will be “Engage, Educate & Entertain in Social Media”. MESMS is a national event connecting people, content and conversations around emerging trends in social and mobile media. Delivered through a network of creative conferences and streamed online through social media, MESMS will reach an extensive network of people (including C-level executives, entrepreneurs, journalists, bloggers, brand managers, social media strategists, students, artists, activists and technology/media specialists), connecting and communicating ideas and experiences to advance our understanding of social media’s role in society. MESMS is expected to attract leading speakers and more than 400 regional and international communications and social media experts, decision-makers and executives from Corporate and Government sectors. MESMS 2016 will be jointly Organized by Khaleej Times and My Events International and supported by Malaysia Social Media Chambers.
  3. 3. Improve social media SKILLS to stay competitive globally Achieve MEASUREABLE Public Relations and Awareness benchmarks Building ACHIEVABLE people centric missions and goals Establish trust and drive realistic end RESULTS Approaching and addressing Gen-Y issues in a TIMELY manner Infusing EDUCATIONAL values AND Increase visibility and be REACHABLE to the mass engage educate Objectives
  4. 4. KEY MESSAGES outstretched faster reaching wider audience IMPROVES branding effects of market positioning & brand acceptance SOCIAL MEDIA’s economical friendliness valued INCREASES global recognition and easy access to communities and connections DISCUSSIONS between communities on a specific issue(s) encouraged EMPHASIZES today’s crucial issues as to whether they should be pardoned or developed NETWORKING for vital growth and exposure Benefits
  5. 5. C-level Executives n Business Owners Journalists n Bloggers / Social Media Users Brand Managers n Social Media Strategists Students n Fellow Marketers Technology / Media Specialist Developers Target Audience
  6. 6. Digital in the UAE Total Population 9.58 Million Mobile Connections 16.60 Million Active Mobile Social Accounts 4.60 Million Active Internet Users 8.81 Million Active Social Media Accounts 5.40 Million Statistics
  7. 7. Annual Growth Growth in the number of active internet users Since Jan 2014 + 95 % Growth in the number of mobile subscriptions + 21 % Growth in the number of active social media accounts + 23 % Growth in the number of active mobile social accounts + 21 % Statistics
  8. 8. Time Spent with Digital Media Statistics Average daily use of the internet via a PC or Tablet (Internet Users) 5H 06M Average daily use of the internet via a Mobile phone (Mobile Internet Users) 3H 45M Average daily Television viewing time (Internet Users who Watch TV) 2H 04M Average daily use of Social Media via any device (Social Media Users) 3H 35M
  9. 9. Social Media Use Statistics Total number of active Social Media Accounts 5.40 Million Active Social Accounts as a percentage of the total population 56% Total number of Social Accounts accessing via Mobile 4.60 Million Active Mobile Social Accounts as a percentage of the total population 48%
  10. 10. Conference Itinerary Registration 8.30am Opening Ceremony 9.30am Crowd Funding • How to Leverage Crowd Funding Campaigns via Social Media & Main Stream Media • Reviewing advantages of social media over mainstream media and how to make it work in crowd funding - campaigns • Strategic planning for crowd funding campaigns while integrating social media and mainstream media • The Sweet science of virality • The secret behind the virality of any social media campaign or video • Is it planned or does it happen naturally? • Know what you hope to achieve before you begin • A handy tool kit for launching a winning social media campaign • How to accurately predict how much time you'll need to invest 10.00am Viral Fever 10.30am Branding in Social Media 2.00pm
  11. 11. 51% 49% • Facebook, Youtube, Twitter, Pinterest: Choosing the right platform for your business, • Specific Goals you Can't afford to lose sight of when Choosing a Platform • The most popular business platforms and what really makes them work • Social Media increases the fan base and is now a great revenue model for celebrity branding • Brands associated with celebs use social media. Is it for fame or fortune? • Brand awareness made visible through top celebrities in social media. Truth or myth? Lunch 1.30pm Smarketing 2.30pm Online Personality / Glitter on Twitter 3.15pm End 5.00pm Conference Itinerary
  12. 12. Victor Neck Meltwater, Dubai Philip Almasari Hootsuite, UK 43%Shane Dallas Founder The Travel Camel Arvind Gupta National Head Information Technology Bhartiya Janta Party, India 49% 43%Scott Eddy Global Brand Amabassador Zipkick, USA 43%Pradeep Chopra Digital Vidya, India Paolo Pulcini Microsoft, UAE Rajai El Khadem LinkedIn, UAE Proposed Speakers Andrew Chow Founder Ideas & Concepts, Singapore
  13. 13. About the Awards Khaleej Times Social Media Awards 2016 As social media and blogs grow eminently, the event congregates the public in highlighting the work from the best of the best in the social media fertility of global and local social media practitioners. The award targets to encourage extensive development while exhibiting the growing prospects that evolve around and emerge from social media. Furthermore, this would create a benchmark allowing other industry thinkers to follow suit. The awardees would set themselves as exceptional models.
  14. 14. Awards Category to Choose • Best Lifestyle • Best FMCG • Best Food & Beverages • Best Hospitality & Tourism • Best Logistics & Transportation • Best Marketing Campaign • Best Media • Best Property • Best Retail Chain • Best Telecommunication • Best Sports • Best innovative app • Best Social Media Campaign • Best Oil & Gas • Best Social Media Strategy • Best Social Media PR Campaign • Popular Shopping Mall • Social Media Agency of the Year • Social Media Brand of the Year • Social Media Celebrity of the Year • Social Media Engagement • CSR (Corporate Social Responsibility) • Best Facebook Page for Business • Best Facebook Page for Non Profit Organization • Best Business Twitter Account • Innovative use of Social Media • Best use of Facebook • Best use of Twitter • Best use of Youtube • Best viral campaign • Best Airline • Best Automotive • Best Banking & Finance • Best Customer Engagement
  15. 15. www.mesms.com

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