Agenda:
Introduction to the Non Profit Starter Pack
Navigation and List views
Data Entry
Merging Accounts and Contacts
Activity Management & Managing Calendar
Wrap Up
3. Agenda
• Introduction to the Non Profit Starter Pack
• Navigation and List views
• Data Entry
• Merging Accounts and Contacts
• Activity Management & Managing Calendar
• Wrap Up
5. CRM: A definition
• Customer Relationship Management
– Is a disciplined business strategy to create and
sustain long-term, profitable customer
relationships
– Salesforce.com is a CRM System
6. Definitions
1 Search Bar
Located in the top center of your salesforce.com Organization to find information
such as Donors, Donations, Campaigns, Reports, etc.
2
Tabs (or
Objects)
The core navigation within salesforce.com are the ‘tabs’ at the top of the page. Tabs
contain Contacts, Accounts, Opportunities, etc..
3 Tasks A way to track activities in salesforce.com. Calls, emails, meetings, etc..
7. Accounts
(Organizations)
An organization, company, or partner that you want to track — for example, a partner
organization, a Foundation, another nonprofit, a school, or a company where your contact is
employed.
9. Opportunities
(Donations)
Grant applications, pledge payments, individual donations, product sales, fee-for-service activities,
or any other financial transaction.
10. Campaigns
Campaigns are a series of tactics and/or programs designed to achieve a certain organizational
objective. For nonprofits, this objective might be fundraising, calls to action, client outreach,
education, volunteer management or raising awareness. And it might include tactics like mass
email, events, direct mail, and advertising.
11. Affiliations A close connection or association to an organization. Example: Board Member, employee, etc.
12. Dashboards
A visual representation of your report data. It gives you a real-time snapshot of your outcome
measurements and key evaluation indicators.
13. Related lists
Other objects (Contacts, Accounts, Opportunities ,etc..) that are related to the current record that
you are viewing.
Accounts
Contacts
Donations
15. Two Types of Contacts
Organizational Contacts: Contacts that you deal with or are associated with
only through that Organization. These contacts work for that Organization.
Example: You are working with Idealist Consulting, Janna Cenko would be a
Contact within that Organization.
Native Salesforce.com Business to Business setup verses a Business to Consumer
model.
Personal Basis: Volunteers, Donors, Board Members.
17. Agenda
• Introduction to the Non Profit Starter Pack
• Navigation and List views
• Data Entry
• Merging Accounts and Contacts
• Activity Management & Managing Calendar
• Email Templates
• COMING UP….
18. Agenda – Part 2
• Campaigns
• Mass Email Contacts
• Reporting/Dashboards
• Support
• Q & A
22. Data Models:
One-to-One Model
A ‘mirror’ account is
automatically created for
each contact.
Selecting the Account
Name automatically
takes you back to the
contact.
Joe
McGrubb
Joe
McGrubb
Bucket Account Model
All individuals are grouped
into one account named
‘Individual.
Selecting the Account
Name takes you to that
‘Individual’ Account.
Individual
Joe
McGrubb
Household Account Model
A Household Account is
automatically created for
each contact. Multiple
Contacts can be added to
this account.
Households are no longer a
separate object
McGrubb
Household
Joe
McGrubb
23. Data Models: One-to-One
In the One-to-One Account Model, individuals are assigned a ‘mirror’ account. When
you select the Account Name you are redirected to contact page.
Pros:
• Better reporting functionality
• Outside app (mostly) work smoother
• More in-depth information about your contacts
Cons:
• When merging individuals you have to use NPSP interface
• Slightly more confusing
24. Data Models: Bucket
In the Bucket Account Model, individual contacts are automatically assigned to a
'bucket' account which holds all contacts without an organization.
Pros:
• Less confusing
Cons:
• Less scalable
• Reporting more difficult
• Less detailed information about your contacts
Notas do Editor
Introduction to the Non Profit Starter Pack
Standard Terms and Definitions
Review of the Data Models
Contact Types
Navigation and List views
Lists are only for that Object
Trash can
Show households
Personal Setup
Data Entry
Contacts, Accounts, Affiliations
Show ‘former’ affiliation
Merging Accounts and Contacts
Merge Orgs then contacts
Activity Management & Managing Calendar
Creation of tasks
Tasks vs. Events
Native Email
Email Templates
Wrap Up