SatMktg-Week-0
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The document discusses Kevin Popović, an expert in social media marketing. It provides details on his experience, qualifications, and areas of expertise, which include using social media to create engagement, being an author and public speaker, and teaching digital marketing. It also advertises an introduction to social media course taught by Popović that aims to provide a simple and practical understanding of social media and how people use different platforms and tools to communicate and collaborate with each other.
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SatMktg-Week-0
- 2. SATELLITE MARKETING™ Using Social Media to Create Engagement Kevin Popović | @SatelliteMktg
- 3. EXPERT IN COMMUNICATIONS 78,714 Hours of Experience over 26 Years Kevin Popović | @SatelliteMktg
- 4. PUBLISHED AUTHOR 2 Books, 2 eBooks, 2 Journal Articles Kevin Popović | @SatelliteMktg
- 5. NATIONAL SPEAKER Conferences, Associations, Organizations Kevin Popović | @SatelliteMktg
- 6. EXPERIENCED TEACHER Top 15 Most Influential Educators in Digital Marketing Kevin Popović | @SatelliteMktg
- 7. AM I THE THE TYPE OF PERSON THAT WOULD BE HELPFUL TO HAVE IN YOUR PROFESSIONAL NETWORK? Class Discussion Kevin Popović | @SatelliteMktg
- 8. Kevin Popović | @SatelliteMktg Exercise 1. Find my Professional Profile on LinkedIn 2. Send me a message 3. Request a connection
- 9. INTRODUCTION TO SOCIAL MEDIA An Understanding of Social Media Kevin Popović | @SatelliteMktg
- 10. Kevin Popović | @SatelliteMktg Introduction to Social Media A complete understanding of social media, simply explained by an accomplished practitioner, using examples that make sense.
- 11. DEFINING SOCIAL MEDIA Identifying a Common Understanding Kevin Popović | @SatelliteMktg
- 12. Kevin Popović | @SatelliteMktg Exercise 1. Find the Facebook Fan Page of Kevin Popović 2. Post your definition of social media on the post with the other definitions under my question
- 13. Kevin Popović | @SatelliteMktg Defining Social Media “People using content and technology to communicate with other people using social networks.”
- 14. Kevin Popović | @SatelliteMktg Q&A
- 15. TYPES OF SOCIAL MEDIA An Understanding of Social Media Kevin Popović | @SatelliteMktg
- 16. Kevin Popović | @SatelliteMktg Exercise 1. Find the Facebook Fan Page of Alliance Healthcare Foundation 2. Post your definition on the post with the others on the page 3. Like the answers you think are best
- 17. CONVERSATION PRISM Brian Solis’ 26 Types of Social Media Kevin Popović | @SatelliteMktg
- 19. Kevin Popović | @SatelliteMktg Conversation Prism • Social Networks • Social Streams • Location • Quantified Self • Events • Livecasting • Enterprise • Content • Niche Working • Business • Influence • Music • Pictures • Blog / MicroBlog • Content / Documents • Wiki • Communicate • Discussion & Forums • Social Bookmarks • Social Curation • Q&A • Crowd Wisdom • Social Commerce • Service Networking • Reviews & Ratings • Social Marketplace
- 20. SOCIAL NETWORKING People Connecting with Other People Kevin Popović | @SatelliteMktg
- 21. Kevin Popović | @SatelliteMktg Social Networking • People use social networking to communicate: to share what they think (micro-blog) and to respond to others (comments). • People share where they are (location) and what they’re doing (events), providing additional context to their messages.
- 22. Kevin Popović | @SatelliteMktg Social Networking • Structured conversations, like a question and answer (Q&A), can provide a framework for communicating and can be scaled as necessary to accommodate the number of people and what they want to discuss (discussion and forums, crowd wisdom).
- 23. CONTENT SHARING People Sharing and Exchanging Content with Other People Kevin Popović | @SatelliteMktg
- 24. Kevin Popović | @SatelliteMktg Content Sharing • Content Sharing sites help people share all the different types of information and electronic media that can be shared using a social networking service or a website. • People can share text, documents, pictures, video, music, multimedia and the like.
- 25. Kevin Popović | @SatelliteMktg Content Sharing • Content sharing sites also provide the ability to construct content (blogs), to create an archive of content (social bookmarks, social curation) and to monitor its ongoing development (social streams). • People can share their comments on the content at the source (ratings and reviews, discussion and forums) or at any place the content is shared.
- 26. Kevin Popović | @SatelliteMktg Content Sharing • Although people create most content in advance of sharing, some sites enable people to share their content while they are creating by broadcasting a real- time, synchronous stream (livecasting).
- 27. COLLABORATION People Working with Other People Kevin Popović | @SatelliteMktg
- 28. Kevin Popović | @SatelliteMktg Collaboration • Social networking sites enable people to communicate, and content sharing sites enable people to share content. • Collaboration sites enable people to create a social network and to share content for a purpose. • A group of people can collaborate on a small project (nicheworking) with a particular interest or with more people on a larger scale (wiki).
- 29. Kevin Popović | @SatelliteMktg Collaboration • People may collaborate to create social capital (influence) or for capital gain (social marketplace, social commerce), and a large group of people may collaborate on an (enterprise level) interest or with more people on a larger scale (wiki).
- 30. Kevin Popović | @SatelliteMktg Introduction to Social Media • Do we have to make it any more complicated than that? • And if we agree that’s all social media is – another technology for people to communicate with other people – we can start applying what we know about communicating using technology and other media to communicate better.
- 31. Kevin Popović | @SatelliteMktg Q&A
Editor's Notes
- Social Media is a type of communication One of 10 channels of communication Founder of Ideahaus®, a creative communications agency
- 20YEARS Communications Satellite Marketing: Using Social Media to Create Engagement
- Conferences, Associations, Organizations Communications, Social Media, Creativity, Innovation, Design Thinking and Entrepreneurship
- Lecturer, San Diego State University Creativity + Innovation Social Media Strategy Organizational Structure + Behavior Business Planning
- Lecturer, San Diego State University Creativity + Innovation Social Media Strategy Organizational Structure + Behavior Business Planning
- Discussion: Who has a profile? Knows how to search? Knows how to connect / message? We will address this later.
- Social media has become a compulsory channel of communication for every type of business and organization. The early concepts of “the blogosphere” evolved into “social media” and its definition, defined by many, is one of the biggest challenges businesses face: what is social media? Definitions, by definition, are intended to add clarity to a word, a phrase or a concept. Introductory definitions serve as an education to the unknown, contributing to the formation of early thought, and subsequent definitions help facilitate discussion and potentially even create new thought. At least, that’s how it’s supposed to work.
- Class Discussion People more often use examples than a definition. Most will start off quickly with the social networks they use, like Facebook, YouTube, Twitter, then remember, Google+, and LinkedIn, but they never get to a definition. This speaks volumes on how difficult “social media” is to define – and that is a problem. If we can’t all agree on what “it” is, how will we ever be able to use “it” together? Like my colleagues, and perhaps you, I’ve been interested in how “social media” has been defined from its inception, and how it is being “defined” today as it continues to evolve. The once mystical is now familiar, as social media has become a mainstay of popular personal and business communications. However, the accelerated rate of evolution keeps changing what it is, what it does and how we all use social media. When I’ve asked people, “What is social media?” I more often get examples than a definition. Most will start off quickly with, “It’s Facebook, YouTube, Twitter, you know…” then remember, “Google+, umm, LinkedIn…” They’ll trail off as their eyes look to the ceiling in hopes of thinking of at least one or two more, and they never get to a definition. When people struggle with an answer, they revert to what they know, what they’re comfortable with, so they start naming the sites they use. I find that speaks volumes on how difficult “social media” is to define. As an early adopter of online communication (I’m talking AOL chat rooms in the early ‘90s), I know what I think it is. But much like defining “sex” on the playground in fourth grade, I’m very interested in what other people think it is too. I’ll tell you now: the definitions are not all the same, and it depends on whom you ask – and that is a problem. If we can’t all agree on what “it” is, how will we ever be able to use “it” together?
- Another way to define social media is to examine its components—what is social media made of—and the reason for its existence—what do you do with it? By understanding there are different types of social media, we can better understand social media as a whole.
- Class Discussion People more often use examples than a definition. Most will start off quickly with the social networks they use, like Facebook, YouTube, Twitter, then remember, Google+, and LinkedIn, but they never get to a definition. This speaks volumes on how difficult “social media” is to define – and that is a problem. If we can’t all agree on what “it” is, how will we ever be able to use “it” together?
- In version 4.0 of the Conversation Prism, Brian Solis has detailed 26 different types of social media* for our consideration. He explains, “Using the traditional definition, a prism separates white light into a spectrum of colors. The ‘white light’ in this case, is the focused stream of conversations that are often grouped, but not separated by voice, context, source, or outcome. We take this beam of dialog and blast it into a spectrum of discernible light, let’s call it enlightenment, to see, hear, learn and adapt. We quite literally bring conversations to light. Used figuratively, it references the clarification or distortion afforded by a particular viewpoint…for example, ‘We view conversations across the networks through the prism of our social dashboard.’”
- Social Networking sites like Facebook, LinkedIn or Google+ enable people to connect with other people. Whether it’s for personal use or business, it’s still a social networking service.