Things may change in the web-marketing world, but one thing seems to be consistent; when done right, email marketing works. However, there's a fine line between bulk email marketing and spam. In this month's content marketing webinar, Byron White of ideaLaunch and Manas Kumar of Genesis Interactive (joining us all the way from New Zealand!) will offer insights on the technology and methodology of email marketing. In this webinar: You'll walk away with concrete examples of marketing strategies that are proven to engage readers and result in quantifiable action. You'll learn how to make sure your mass email campaigns are not blocked by ISPs and junk email filters. You'll hear the latest information about new email distribution methodology.

1. Email Marketing Webinar
Monthly Content Marketing Webinar Series | November 30th, 2010
Hosted by Byron White | Chief Idea Officer
Manas Kumar | Founder and CEO MaxMailHQ.com

2. 3 Revolutionary The 10 Tips for
ideaLaunch Content Email
Announcements Marketing Marketing
Revolution Success

3. 3 Revolutionary
ideaLaunch
Announcements

4. 1.) Great writers are now at your fingertips!
Get a $10 bonus on your
$50 deposit at
WriterAccess.com/extra10

5. 2.) Great content marketing case study.
Download this case
study at
Content6.com!

6. 3.) New content marketing resources that wow!
Free Resources
Articles
Blog
Guides
SEO Tools
Speaking Decks
Tips and Advice
Webinar Decks

7. The
Content
Marketing
Revolution

8. It’s the art of listening to your customers’
wants and needs.
Listen Up
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires

9. And the science of delivering content
to them in a compelling way.
Measurements
Books
Blogs
eBooks
eMail
RSS Feeds
Printed Books
Web
Widgets

10. It’s constantly testing campaigns to learn
what works and what doesn’t.
Prediction Testing
A/B Testing
Multivariate Testing
Eye Track Testing
Segmentation Testing
Geo Target Testing
Usability Testing

11. And measuring readers’ engagement
and desire for more.
Engagement
Open Rates
Click Rates
Downloads
Time on Page
Action on Page
Repeat Visitation
Send to Friend
Social Bookmark

12. It’s catching readers orbiting at high
speeds at the right time and place.
Anytime Content
Applet
Desktop
Mobile
RSS Feeds
Podcasts
Social Networks

13. And engaging them with things they want
and need on websites, gadgets and apps.
iPhone Apps
Urban Spoon
Amazon Kindle
Sirius XM
SalesForce.com
Flixter
Fandango

14. It’s developing a content pipeline to
educate, earn trust and drive sales.
New Sales Pipeline
Offer Content
Accumulate Leads
Score Leads
Distribute Leads
Induce Trial
Score New Activity
Measure Success

15. And scoring content engagement to
find out who’s most likely to buy.
SalesForce Scoring
Free Tool Interaction
Content Downloads
Proposal Downloads
Newsletter Sign Ups
Widget Interaction
Customer Logon

16. 10 Tips
For
Email
Marketing

17. 1.) Make it short for the long haul relationship.

18. 2.) Stories make your story more interesting.

19. 3.) Customer service is the new black.

20. 4.) A picture still says a thousand words.

21. 5.) Happy Peeps + Happy Customers = Happiness!

22. 6.) Gather intelligence cleverly to drive sales.

23. 7.) Light up the sales with unique illustration!

24. 8.) Everybody loves an invitation so bring it on.

25. 9.) Try and de-stress your customers.

26. 10.) Great emails get passed on and remembered.
Inform atio n A Story
Fills You Up Mo ves Yo u O n
Facts Acts
Citing Exciting
Rea m s Dream s
Prom otional Em otional
Static Dram atic
Che ck lists Casts of Cha racters
Com piling Com pelling
Anno tated Anim ated
Feeding the Brain Touching the Heart
Expires Inspires

27. Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com “The only marketing
left is content
marketing.”
Seth Godin
Free Book Download: ideaLaunch.com/101