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IDCEE 2013: Foodpanda Introduction - Ralf Wenzel (Co-Founder & Managing Director @ Foodpanda)

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Ralf Wenzel participated in the IDCEE 2013 Panel "Online food delivery business: What are the key success factors and potential for growth in the CEE market?"

Before becoming global CEO of Foodpanda, Ralf Wenzel held the position as the Group Chief Operating Officer at Skrill Holdings that operates the online payment system Skrill/Moneybookers. Prior to that, Wenzel was the Senior Vice-President Sales & Business Development at Jamba/Jamster as part of NewsCorp/VeriSign. Wenzel holds a degree in computer science from Berlin University.

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IDCEE 2013: Foodpanda Introduction - Ralf Wenzel (Co-Founder & Managing Director @ Foodpanda)

  1. 1. Foodpanda - Introduction IDCEE | October 2013
  2. 2. Foodpanda is a global online food ordering marketplace Business Model Overview $$$ 1 Order Placement Online Food Ordering Marketplace 3 End Customers 2 2 Delivery Details Food Delivery Restaurant Partners
  3. 3. Foodpanda focuses on the highly automatable & scalable part of the food takeaway value chain Opportunities Along the Food Takeaway Value Chain Food Value Chain Value Chain Order Delivery Preparation Of Food Create, Manage and Transfer Orders Deliver On Time Degree of Degree of Automation Automation Low High Low Opportunity Opportunity Convenient Food, High Value Food Related Articles Lead Generation White Label Enabler To Increase Portfolio Of AAA Brands Focus Focus Foodpanda acts as an information broker between consumers and restaurants Foodpanda acts as an information broker between consumers and restaurants 3
  4. 4. Strong focus on emerging markets: 500 people in 29 countries Strong presence in 29 countries 4
  5. 5. Foodpanda builds on the channel switch from offline to online food ordering Market Opportunity Target Market Population 3.0bn+ People Targeting the financially able consumers in five strongly emerging regions Market Volume $50bn+ Potential annual order volume in the five emerging target regions (est.) Online Food Ordering Market Share <1% Strong indicators for untapped market potential of this business model Biggest competitor: Offline ordering Biggest competitor: Offline ordering 5
  6. 6. Thank you Impressions 6
  7. 7. Thank you Impressions 6