http://idcee.org/p/petter-made-sumup/ Petter Made is a co-founder of SumUp, the easiest way for sole traders and small businesses to accept debit and credit card payments securely, even on-the-go. The company was founded in 2011 and currently has over 100 employees with major offices in Berlin, Dublin and London; SumUp has been available in Germany, the UK, Ireland and Austria since August 2012. Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/

1. IDCEE Keynote
Current state and future of mobile payments in Europe vs
CEE

2. – Card Payments for Everyone
is the easiest way
to accept credit and debit
card payments!
No terminal. No subscription.
No hidden fees.

3. Current state of mobile payments
Challenges in Europe
Regulatory – Europe is a highly regulated market with a substantial cost of
compliance.
Card schemes – Developing their approach to mobile payments and are not
in synch with each other.
Card reader hardware – Reaching the long tail requires inexpensive hardware
that can be distributed for free.
Chicken and the egg – Building a payments eco system with merchant and
customer adoption at the same time.

4. at a glance
SumUp enables the merchant to accept card payments at a very low cost
 No terminal: SumUp works with Android and iOS
smartphones or tablets (iPhone, iPad, Samsung
Galaxy, HTC One, LG Double Play, Archos tablets
etc.)
 Easy setup: The card reader and the app are
free and very easy to use
End Customer pays with Merchant uses SumUp card
credit card reader and app to accept the  Coverage: Merchants can accept all major cards
payment
 Clear cost structure: SumUp simply bills 2,75%
per card transaction. No contract. No basic fee.
No monthly fees. No hidden fees
 100% safe: SumUp complies with all modern
security standards and actively protects the data
 For anyone: SumUp is so simple to use and easy
to adapt that it is the optimal solution for any small
Acquiring banks accept and SumUp‘s IT infrastructure is business (cab drivers, food cart
settle the transactions used to process the payments owners, hairdressers, craftsmen, etc.)
Simplified Process

5. Cost advantages for the merchant
SumUp’s solution provides a less complex cost/fee structure
Credit card terminal*
Terminal 20,- € per Month Card reader free
Installation 40,- € App free
Service-fee 8,50 € per Month Service fee none
Basic fee 0,10 € Basic fee none
Transaction fee 3% Transaction fee 2,75%
Contract duration 2 years Contract duration none
e.g. 50 payments at 20 € e.g. 50 payments at 20 €
= 35 € fees + 28,50 € p/m for 2 years! = only 27,50 € fees! That’s it.
Card terminals come with complicated
contracts, monthly costs and long durations. SumUp
doesn’t.
*typical offer for card terminals in Germany

6. Further merchant advantages
Merchants enjoy more benefits than simple cost savings
Easy Set-up and more Flexibility: No setup cost, no minimum turnover per
month, no minimum contract duration
Multiple devices: Several devices per merchant. Value added for multiple sales
staff businesses, e.g. restaurants or food delivery services
Business Intelligence: Online reports on entire sales history. Powerful analytics to
improve sales
Cash register App: Built-in cash register function with powerful CRM tool enabling
the merchant to replace cash registers and leading to further cost reduction
Further functionalities will be continuously added, e.g.
end consumer app.

7. Contact:
Petter Made
Co-Founder & COO
petter.made@sumup.com
+353 87 738 12 19