http://idcee.org/p/moritz-offeney/ Moritz Offeney participated in the IDCEE 2013 Panel "The next wave of innovation in e-commerce: What trends and business models will be driving the innovation in e-commerce in CEE?" Moritz is Founder of Scarosso, a company producing handmade, welted men’s and women’s shoes – designed and manufactured in Italy. Scarosso was was founded in 2010 by Moritz and Marco Reiter. The business attracted angel funding from Berlin Ventures, Martin Sinner (Idealo GmbH) and Michael Brehm (studiVZ). Scarosso uses its unique relationships with top Italian manufacturers to deliver on its brand promise: offering customers unparalleled design, materials and craftsmanship at honest prices. Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/

1. IDCEE 2013 – by Moritz Offeney (CEO &
Founder)
OCTIOBER 10, 2013

2. 21 / 199
INTRODUCTION – FOUNDER &
MARKET
Billi
on €
MARKET
OVERVIEW
18
%
Luxury: €12bn
19
%
Fine Segment: €14bn
Online Marketing
Operations
39
%
Medium: €28.5bn
Last Position: DailyDeal/Google
Part of the transaction
team for Google`s
acquisition in 2011.
24
%
Economical: €17.5bn
Product price 0
– 25€
Moritz Offeney, MBA
Fully accredited
lawyer (GER)
MBA graduate SDA
CEO
Bocconi/Milan
Scarosso Foundation:
SDA Bocconi/Milan
December 2010
Product price >
300€
Product price 100 –
300€
Product price 25 –
100€
* Source: CBI Market Survey:
The Footwear Market in the EU

3. 21 / 199
MARKET
POSITIONING
COMPETITION
Global market
MULTI
CHANN
EL
NEW PREMIUM
(ONLINE BRANDS)
MASS CUSTOMIZATION FASHION
(ONLINE BRANDS)
PRIC
E
QUAL
ITY
RATI
O
Low
High
TRADITIONAL LUXURY
MAINSTREAM FASHION
TRADIT
IONAL
COMMER
CE
PRIC
E
QUAL
ITY
RATI
O

4. SCAROSSO has been a game–changer to the
traditional distribution and pricing models of
the luxury shoe industry.
By cutting out the middle–men and directly
offering the product to customers, SCAROSSO
redistributed a substantial value share to
their customers.

5. THE PRODUCT
Scarosso offers an exceptional
collection of high quality shoes and
related leather accessories at so
far unknown prices.

6. MULTI - CHANNEL
We are changing the consumer
behavior of our customers by
leveraging on cross synerigies of our
Multi - Channel Concept to scale our
core channel E-Commerce.

7. 21 / 199
FUTURE RETAIL – OFFLINE STORE
INTELLIGENCE
„14% of our offline customers become ONLINE re-buyers.“
Fashion Retail 2.0
IPAD STATIONS
-Online
purchases
CVR Optimization
-Heatmap
-Runway
analysis
-Dwell
time
TRAFFIC Analysis
-Transpirin
g Users
-Footfall
of Users

8. Q&A