1. Value creation, value flows and liability over virtual resources The Societal and Business Application Perspective Man-Sze Li, FInES Cluster Co-Chair, IC Focus 25 October 2010, Poznan

4. Evolution of Service Paradigms IT Tap IT Switch Marginal cost “close to” 0.0 Value based dynamic pricing Service infrastructure as utility Service federated Variable costs Shared resources Service oriented Fixed costs Dedicated resources Product oriented IT Plug Commoditisation Innovation IT Store Ecosystem pricing, relationship led rather than cost based Utility service infrastructure as (generative) platform Making new needs: co-deisgn, co-creation, co-development, co-sumption Variable costs Shared resources Service oriented Fixed costs Dedicated resources Product oriented Marginal cost “close to” 0.0 Value based dynamic pricing Service infrastructure as utility Service federated Variable costs Shared resources Service oriented Fixed costs Dedicated resources Product oriented Ecosystem pricing, relationship led rather than cost based Utility service infrastructure as (generative) platform Making new needs: co-deisgn, co-creation, co-development, co-sumption Marginal cost “close to” 0.0 Value based dynamic pricing Service infrastructure as utility Service federated Variable costs Shared resources Service oriented Fixed costs Dedicated resources Product oriented Source: Man-Sze Li / FP7 COIN IP

6. Values - Assets Source: Man-Sze Li / FP7 NEFFICS Knowledge Volatility & Risk Technology Regulations Structures (intra- & inter- ): Market / Organisation/ Community Culture & Social Norms Value Consumption (outputs) Drivers / Factors Time Value Distribution (flows) Value Creation (inputs) Virtual Real Things People Worlds Entities