9. 1. Technical Optimiser & Web Developer
The Architecture Duo
Technical
Optimiser
Web
Developer
Benefit: Keep the site architecture ahead of the competition
11. 2. Technical Optimiser & Usability Expert
The Experience Duo
Technical
Optimiser
Usability
Expert
Benefit: Ensure the user and therefore the search engine is receiving a great experience
15. 4. Content Optimiser & Content Editor
The Content Duo
Content
Optimiser
Content
Editor
Browsing
Short listing
Buying
How Much?
Offers On?
How to?
Benefits of?
What is?
How does?
Content Editor
Content Optimiser
Benefit: Ensuring SEO is included through the whole purchasing funnel
17. 5. Link Builder & Display Media Buyer
The Media Domination Duo
Link
Builder
Display Media
Buyer
Benefit: Obtain media domination on industry websites
Your amazingly
hard Earned Media
CompetitorsPaidMedia
CompetitorsPaidMedia
CompetitorsPaid
Media
Competitors Paid Media
Opportunity?
YourBrand’sPaidMedia
YourBrand’sPaidMedia
YourBrand’sPaid
Media
Your Brand’s Paid Media
19. 6. Link Builder & PR Expert
The Influencer Duo
Link
Builder
PR
Expert
20. 6. Link Builder & PR Expert
The Influencer Duo
Link
Builder
PR
Expert
NumberofInfluencers
Decade
50’s 60’s 70’s 80’s 90’s 00’s 10’s
21. 6. Link Builder & PR Expert
The Influencer Duo
Link
Builder
PR
Expert
Who should contact
an influencer?
Brand owner to
mediate
22. 6. Link Builder & PR Expert
The Influencer Duo
Link
Builder
PR
Expert
The best person to
contact an influencer is
the one who has the
existing relationship
Benefit: Ensuring maximum influencer engagement
24. 7. Link Builder & Paid Social Expert
The Promotion Duo
Link
Builder
Paid Social
Buyer
Outreach
Promotion
Paid Social
Promotion Benefit: Maximise new consumer engagement
28. 9. SEO Strategist & Data Analyst
The Audience Duo
SEO
Strategist
Data
Analyst
Who are your
consumers?
Who are they
influenced by?
What are their
interests?
What steps do they
take during the
purchase funnel?
Which websites are
they reading?
Which consumers
are over or under
indexing?
What type of
content gets the
most engagement?
Which competitors
have gained SEO
market share?
Why have
competitors gained
SEO market share?
The Questions:
29. 9. SEO Strategist & Data Analyst
The Audience Duo
SEO
Strategist
Data
Analyst
The Outcomes:
Targeted
Consumer Focus
Targeted
Influencer Focus
Engaging Content
Competitive
Advantage
Benefit: Ensure we understand the audience behind an SEO campaign
31. The Campaign Team
10. SEO Strategist & The Planning Table
SEO
Strategist
Planning
Table
Get involved
Know when not to be
involved
Understand the
audience and
campaign
Demonstrate value
from previous
campaigns
Benefit: Ensuring SEO is weaved into all marketing activity