Session One: What is Marketing?

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Nadine Dafrawy

Market-Oriented Vs. Product-Oriented Businesses Market-Oriented Product-Oriented Long-term Short-term Focuses on satisfying consumer Focuses on Revenues Seeks relation-ship Seeks sales People Oriented i.e. Customer Service Product Development

Does Marketing Create Needs? ,[object Object]

MCQ Advertising & Marketing..… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object],[object Object]

Pepsi Advertisement ‘Generation Next ’ ,[object Object]

Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Announcements  ,[object Object],[object Object],[object Object],[object Object],[object Object]

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