1.
Author:
Date: 11 November 2018
ICCA Apac Chapter
Oscar Cerezales
COO Apac MCI Group
Oscar Cerezales

2.
[long story short … in 9 mins]
US - European Associations as a target?
Associations’ business model under pressure
Opportunities out there?

3.
[association’s value proposition]

4.
[fears]

5.
McKinley 2017

6.
#GEIndex

7.
[wants]

8.
[needs]

9.
[opportunities]

10.
Adjacent communities
Revenue approach
Deep understanding
Become an aggregator
Adjust narrative
Sniper vs Machine gun

11.
OPPORTUNITIES

12.
GREAT OPPORTUNITIES
ARE NOT THAT VISIBLE1

13.
OPPORTUNITIES CAN
BECOME THREATS2

14.
OPPORTUNITIES
CHANGE SHAPE3

15.
Author:
Date:
#ocerezales
oscar cerezales
oscar.cerezales@mci-group.com
Thanks!