1. How smartphones change human behavior ?
ESIL- 2012 - How smartphones change human behavior ?

2. Introduction
I. What’s a smartphone ?
II. Smartphones impact on human’s social life
III. Smartphones impact on human’s work
IV. Smartphones impact on consumers and business
Conclusion
ESIL- 2012 - How smartphones change human behavior ?

3. Smartphones are changing how people live and work
4/10 people own a smartphone
Over 100 million smartphones sold in 2011 compared to 60 million
in 2010
Own a smartphone is becoming a norm for people
ESIL- 2012 - How smartphones change human behavior ?

4. + =
mobile
phone
ESIL- 2012 - How smartphones change human behavior ?

5. + =
mobile Personal
phone Digital
Assistant
(PDA)
ESIL- 2012 - How smartphones change human behavior ?

6. + =
mobile Personal
phone Digital
Assistant Smartphone
(PDA)
ESIL- 2012 - How smartphones change human behavior ?

7. History
1992
ESIL- 2012 - How smartphones change human behavior ?

8. History
1992 1996
ESIL- 2012 - How smartphones change human behavior ?

9. History
1992 1996 1997
ESIL- 2012 - How smartphones change human behavior ?

10. History
2000
ESIL- 2012 - How smartphones change human behavior ?

11. History
2000
2007
ESIL- 2012 - How smartphones change human behavior ?

12. Operating system
• Apple’s iOS
• Google’s Android
• Microsoft’s Windows phone
• Nokia’s Symbian
• RIM’s BlackBerry OS
• Embedded Linux distribution:
Maemo and MeeGO
ESIL- 2012 - How smartphones change human behavior ?

13. Social life
- Human are a social species, and people have a need for information
and to communicate with one another. Telecommunication technologies
intensify these needs.
- 4 out of 10 people now own a smartphone
- People use smartphones for entertainment and social networking
ESIL- 2012 - How smartphones change human behavior ?

14. Social life
ESIL- 2012 - How smartphones change human behavior ?

15. Education
- Enable students to stay connected
on and off campus
- Educators and students have mobile
access to the communications and
information they need.
- Conduct research / Update records /
Collaborate with peers
- It make E-learning more easier
ESIL- 2012 - How smartphones change human behavior ?

16. But…
- Constant brief interruption change the way people live and making it
harder for them to stay focused.
- Smartphones destroy the ability
of people to interact directly
with other human.
-People do not listen to their friends
as they are focused on the screen
-Limits the use of resources
such encyclopedias and books
ESIL- 2012 - How smartphones change human behavior ?

17. It make him more productive
- Employees appreciate the mobility capacity of smartphones: stay
constantly reachable.
-Access to their companys’ data out of the office, to their emails…
ESIL- 2012 - How smartphones change human behavior ?

18. It make him more productive
- 79% of people using smartphone used to carry out business
instead of an office phone.
- 34% of small businessmen are using smartphones more than
computers
- 7% entrepreneurs have stopped carrying laptops while traveling
for business; they use smartphones!
ESIL- 2012 - How smartphones change human behavior ?

19. Smartphones have also made practicing medicine
more efficient
- With the use of smartphones, communication
with patients, nurses and hospital staff is faster
- There is lot of information, literally, at their
hands
- 67% of primary care physicians and 61% of
specialists now have smartphones!
ESIL- 2012 - How smartphones change human behavior ?

20. However…
- Employees my lose interest in meeting
- It presents a lack of oral communication
- Decreased the interaction between workers
-They can take their office anywhere: conduct business on vacation!
- They are never away from work.
ESIL- 2012 - How smartphones change human behavior ?

21. Impact on consumers
- In the last 2-3 years, smartphones have increased consumers’
acess to the web.
- Consumers’ buying behavior has started to change in a greater
number of markets.
- Consumers are using its applications to form habits that integrate
Internet use into basic everyday activities: GPS, looking for a
restaurant, looking for the cheapest gas station
ESIL- 2012 - How smartphones change human behavior ?

22. Impact on business
- Create a new markets and
new business: mobile ads,
mobile marketing, mobile
users category…
- Create new business
(startup) to develop
smartphones applications
ESIL- 2012 - How smartphones change human behavior ?

23. -Research has found that smartphone satisfy all people social
communication needs. But this could lead to addiction.
- It is harder to draw a line where technological communication
must end and human interaction must begin.
As good as
smartphones are, the
negative effects
« may » outweighing
the positives.
ESIL- 2012 - How smartphones change human behavior ?

24. Bibliography
- Wikipedia: en.wikipedia.org
- Imperial Valley Press: ivpressonline.com
- MIT Sloan Management Review: sloanreview.mit.edu
- Pikaba: pikaba.com
- The Lipstick Economy blog: jamiedunham.wordpress.com
ESIL- 2012 - How smartphones change human behavior ?