If you know your enterprise needs a mobile app, there are two ways to develop one—using an MADP or going with a DIY solution. Which should you choose? In this SlideShare, we explore the advantages and challenges of using an integrated platform versus taking an in-house DIY approach—and how this will affect both the short and the long term. Your enterprise will need to make the right decision. Read on to learn more. http://ibm.biz/MF_Platform

1. 1
Doing the math:
MADP vs.
DIY

2. 2
A mobile app development
platform helps developers
code, publish and manage
mobile apps to gain a
competitive advantage.
2

3. 3
But is it better to bring in a
single development solution or
stay in-house with a
do-it-yourself approach?
3

4. 4
Every app must include these capabilities: testing,
security, integration and analytics. Each element
comes with crucial considerations:
Cost
Time
Risk
Benefits

5. 5
COST
Software license fees
Built into a single package: testing, analytics,
management, security, integration
MADP
DIY
No license fees
Multiple elements, purchased and developed
separately: testing, analytics, management,
security, integration
5

6. Keeping it together: the
advantage of using
an MADP
6
JavaScript API
Application
Internalization
Logging of
in-application
user
Analytics
dashboard
Integration with
native screens
Error logging
Stand-alone
build engine
Testing with
Mobile Test
Direct Update
Client-side
subscription
APIs
Offline
authentication
In-application
web resources
Shell as
organizational
sandbox
Data
protection
realms
SQL adaptor
Certificate-
based user
MADP
DIY
all-inclusive

7. 7
TIME
Each year, companies release an average of five new
apps. Using a systematic platform helps you release
apps earlier, since you can significantly reduce
development time.
250
200
150
100
50
0
Time savings
(min.)
Team size = 10
Time savings
(max.)

8. 8
RISK
We’ve all seen the news
about high-profile security
breaches. You need a dedicated,
knowledgeable team that can
keep apps safe.

9. 9
SO WHY USE AN MADP?
Built-in capabilities
Lower maintenance
and upgrade costs
Lower risk
Better ROI
9

10. 10
Taking a DIY approach to mobile app
development may cut expenses now—but cost
you later. That’s why getting a proven platform
and a strong team of experts behind your app
may be a smarter investment.
Find out more about how the IBM MobileFirst team can help your
enterprise here:
ibm.biz/MF_Platform