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For Business

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Power Your Social Media

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Turning Pinterest into
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For Business

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what is Pinterest

Pinterest is a free website that requires
registration to use.  Users can upload,  save, 
sort,  and ma...
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PINTEREST - KEY TERMS

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WHAT DOES IT LOOK LIKE? 



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WHAT SORT OF SITES SHOULD BE USING PINTEREST? 

- Pinterest is about images and the stories they allow us to
construct

- ...
SETTING UP AN ACCOUNT

Fill in all the fields

Be sure to pick your category carefully as it
will effect the visibility

A...
Get discovered by millions of
people looking for things to plan, 
buy and do. 

Join as a business

A| readyhavean  ? 
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...
|

CREATING A BOARD

- Naming a board for relevance and
discovery

Create a board

- Descriptions should always be unique,...
ADDING A PIN IT BUTTON TO YOUR SITE

- Adding a button to your site is a very easy process but one of the most

important ...
REWARDS USING PINTEREST

- Pinterest is currently driving more referral traffic
than Facebook

° Provides more contextual ...
How To Tunn

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WHY YOU SHOULD
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Customers spend more money when converted from a Pinterest referral
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lo PIIITEREST l'I'| II'| DSeTS: 
The intersection of need and timeliness

Pinterest experience can be broken down to a gri...
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MORE Pll'I‘I'EIIESI' FOLLOWEIIS

Ammnng to an anatysvs or 3 million pins....
BUILDING PINS FOR SUCCESS - PINTEREST

Checklist for Pinning: 

El Make sure you have an images of high quality that you a...
Advantages & Disadvantages

-Uses an adaptive algorithm . content you post
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For Business

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Pinterest for business

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Turning your Pinterest account into a revenue generating platform

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Pinterest for business

  1. 1. For Business uumari I '*"""“"“""""" EH-lid‘ VII: 1: nnlcr; -sq . . . 7 Infant . x will 3:. .-rv» u . « uwmm : 'lnu>g) 1! w w» . M - rm -wax’: 1. . ' ’" ,5 . . nwlzvll . l . .u z - )uVl', .g . .n. ... “,. , 22”’ “um. . . 1., s., have “mm «-9 - " . ... . . .. we-= » mung» mu“; 1 "”*“- W "" '“" ““"“'; s.. .., -s«mr| ll¢« nm. ... .= , m,"m _ ; ~~ytv-m . . uaxunvk x. . urn: .n in M 1!-Iuu . :., ,. “mm “M 3: : : . V,. .,, .». ;.z. .. >Vm4 WW1 K . ..m. . . .. 0 ulnar: L. .. M" W . », Wm ltlhtr — itxlrwnau W --~ um. -er M-M amuu. ms-an -(“CH4 I , ». . v. Ix/ rm
  2. 2. :‘""v, " ' = . 5 P791‘ "luI‘ @"EngageWise Power Your Social Media presents Turning Pinterest into a revenue driven Channel
  3. 3. For Business uumari I '*"""“"“""""" EH-lid‘ VII: 1: nnlcr; -sq . . . V znrei-1 .1 will 3:. .-rv» v . . . .., ... ... . i. ... .., ‘.5 . w w» . M - rm I-Wax’: .. . ' ’" .5 . .. . ..u. .m . . . ..u z - . ... , . . . ... ... “,. . 22”’ “am. .. . . 1.. .. . ... .. mm «-9 - " . ... . . .. we-= » mm. » mu. ..‘ 1 "”*“- W "" '“" ““"“'. ’.. ... , .9.. .”-. . nm. ... .. , m,"m _ ; ~~ytv-m . . W. ..” . . u. ... .n in M . -nu. .: .,, . “mm “M 3: 3: . V,. .., ... ... ... .. .. WW1 . .. ... .. . .. . ulbvrs . ... M" W . .., W. .. . ... .. — umm. W --~ um. -er mm amian ms-an . ... :M I , ». . v. um
  4. 4. what is Pinterest Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e. g., videos and images) through collections known as pinboards. Pinterest acts as a personalized media platform. Users can browse the content of others on the main page. ~ wikipedia
  5. 5. .’| IlH'4‘| '-‘I -, _-I: ‘II: Zfnlun New Parent Must Haves . . I ‘ ‘ I V ~ _ I C A . ,v‘. fl: . .—. ... . 21 . tw", I I ? X: 3 I J 1?. g : N ’ I ll! .. -.. _.. _ k -1: ID- '- '- ‘ : A ‘ l~ C§+. I‘. - H '45.’; - "II r r-I Was pG’IfflE Tur1:I"waI'. ’:ia'. 'a '; TIIi- . V . LIL? ’ . I . '*""‘ -C-7.7) ‘ I A >1:-‘Jo ‘I13. ‘: "; ='7I"-3 e. -9. WI 1", . (_" ’ V33 :2 . ‘:4. / I Int“ ‘ , ’ . V I we». .. " , L '. 1‘, -'5», . «I-gigi! LN. “ 4 : ‘II IEIII bi I*E. .I ‘-. - '| é.e: J11 : :iLe: ‘’ I I-75." . I='-I ‘-1 A. '~‘ V I 1 . - r-_— D _ L ‘F . Li H’: ‘r K‘: . '—* 1 I. 1-. ’ . '1n. aIuL~ -4. mm. . Iumvi ‘mm I“-an Arm. 3.! 7.’: 5'71}-IF . « I’ v» .3 Z -‘ . ,., . .51.. . ' '. -3 3:". 7‘ I . am. » JL use if vow: WAITING runu
  6. 6. PINTEREST - KEY TERMS ° Pin — an image that you add to Pinterest ~ Pinner/ Pinning — A person and the act of adding a pin to a Pinbaord - Pinboard — a way of organising and grouping your pins by theme or topic - Repin — re-sharing an image you have seen on someone else's Pinboard to share with your followers ° Pin it button - a browser extension or website ad-on which appears as a button on the page or hover over of and image which easily allows users to add images to their Pinboards
  7. 7. WHAT DOES IT LOOK LIKE? II - mus : no $lI. ¢uiI_sI I
  8. 8. WHAT SORT OF SITES SHOULD BE USING PINTEREST? - Pinterest is about images and the stories they allow us to construct - Sites that use imagery to inform purchase decisions - Retail websites work well, as professional product images are already being produced - Services related to travel, exercise, nutrition, and anything else that can be showcased through an image will also find success on Pinterest
  9. 9. SETTING UP AN ACCOUNT Fill in all the fields Be sure to pick your category carefully as it will effect the visibility Always remember to link to your website Always add in the exact name of your business as you want it to be found on the internet Remember to read the Terms of Service rpinlez-era‘? Create a business account
  10. 10. Get discovered by millions of people looking for things to plan, buy and do. Join as a business A| readyhavean ? ii Getting Started Success Stories New! Pinterest guides *’ --, -I C‘ - -: 1* - I I '- ~2.: -- l-I-I- In "in: la pw es»-<, [: w:: I.-. v1c»ac and I-: -aw "low. to mane cettei PMS.
  11. 11. | CREATING A BOARD - Naming a board for relevance and discovery Create a board - Descriptions should always be unique, um relevant, and interesting for users in order to spur on engagement - Category as a central concern I, .ueq-: -ry m. um. .u. ..m. . in Add amaD' - Localization and adding a map Kvflpilsfiiitl’ - Keeping a board secret and more advanced techniques for product launches WI», I ma r-mo - Setting up access and selecting who can Pin - Open access boards and interaction
  12. 12. ADDING A PIN IT BUTTON TO YOUR SITE - Adding a button to your site is a very easy process but one of the most important tasks for a social media manager for a retail or other heavily image T T based site ‘Dina 0 You can do so by clicking through to the Q and following the instructions - If you have an image heavy site be sure to examine the "image hover" version of these buttons
  13. 13. REWARDS USING PINTEREST - Pinterest is currently driving more referral traffic than Facebook ° Provides more contextual information to buyers - Great for informing ecommerce decisions - Good for B2C type business ' Will increase awareness of your brand and products
  14. 14. How To Tunn ‘Pinterest InT0 a Revenue Dmven CI-iannei. , ri= ‘3—s nuaai nanai nuna Q‘
  15. 15. WHY YOU SHOULD 'ra| (e PIn'renes1' sen| ousLv? Customers spend more money when converted from a Pinterest referral than any other social referrat A —- o -f “ Average order value for a Facebook, , V Pinterest conversion is in second-place. is £01.’ 2015 $805‘ $71-26 Between 2012 and 2013, more than 20% of U. S. adults use Pinterest more than Twitter or lnstagram. 70% of brand engagement on Pinterest is generated by users, not the brands themselves. Xi 1/3 of U. S. women use 8% of U. S. men use Pinterest up 25% Pinterest up from 5% Over 80% of pins are re-pins, which speaks to I Pinterest’: vlrallty.
  16. 16. lo PIIITEREST l'I'| II'| DSeTS: The intersection of need and timeliness Pinterest experience can be broken down to a grid with 4 quadrants: Just looking Maybe I could I'm narrowing it down I know what I want DEFINED NEED Maybe I could I know what I want FUTURE PRESENT I'm narrowing it down UNDEFINED NEED Start by looking They find They narrow down and browsing inspiraton the'r choices They demde 71% of Pinterest's user base is female.
  17. 17. ,, I _ _ . l-: ow1'o oer mone ii: r.in i»~I~ii: r-. ~oi: -iiiiiizii. 2 _ 7 : Iiiir.4ii-+wi-iim. i¢i; -s1u4%' . encaaemewr on PmTeResT' . . rminc: I=il! =-iitiD= imici= ilipll-«I-iliui-iialimii . . - I l . . m I I- Use multiple. dominant colors . . I I I ‘ I I I ‘ __ ‘ Images w in multiple, dominant colors receive more than six ' ' Ie dominant colors I C» 7 7 i V i i _ ‘ 7 V me repin5/ rviage vs Sing _-llci : (iIliir-}: {=i>*. Avoid human faces I W‘ 1:. Images shared by brands w/ D human faces are repinned I . 23% moie olien nu §il-. i«-iliur. i;4=I: t- “nit-iilttq, -Slur I ' I ‘ "T Go with a spare background N _, _ _ Images with < 30% background are iepmned (lie iriosl. ' L I v Repins drop orux roi images w-m » 1.0% background I ‘ , l A 4. I ‘ ‘ y ‘ ‘ I E . 1 1 I Choose red. orange. and brown I . ’ ’ _ ‘ 7 V instead of blue ‘I ‘ A _ li‘. il: ¢II: lII9lill| i'l'. iI1II. -I Red orange, and brown uulperform blue 1:1 in repins I ‘ L . u u In I: .9 . r .9 ‘El I('-t= l'i'r-N) ‘fiiltaiiiinigeimituiiiuiiainqpmiiniiltzi ‘ ‘S 5-'}« Maimal" "'Pd°"3‘° 58'“ 3'‘d C°l°" I and saturation Q 4 Images thal are 50% saturated have Ax more repins . %' than images that are most. saturated and 10x moie repins than Images that aren't saturated '(= initxcillniiageimiianiiioi-audt ‘iuiltziluln = i‘t= m=i-‘I-wit: --ioI: lliii= iiai~is
  18. 18. THG IIIOST IIIIPORTBIIT FBCTOIIS In Ge'I'I'II‘IG MORE Pll'I‘I'EIIESI' FOLLOWEIIS Ammnng to an anatysvs or 3 million pins. 45,900 use». and 5a diffevenl engagenmn elements, me 3 most imponantlanors m gellmg rnave lollmuers In ww I»: nu . -, -» ml. P| n1'enes1"s mos'r popuLan ca'recomes (and the differences between men and women) L _. ( ‘ Woman focus on lcwev clugoriu, Men spmu out man pm; then top 5 ¢LLuunl for am 56% men ma 5 telegonea auwurl 0! all Iheiraaivily. A lov less man: .o% 'l! vIl'4‘1|| (¢| A1lQ(il~'. ‘|‘1A* «it. an -K| J‘nIrn. v. ! .'r'. .7 3 IIII . ' 3 +1i4'A'Y4m! .4n In. -.v; V-2 _ I . -,v; I1§ 1 Ixquuna‘ . ,.. .,p, n -3.-
  19. 19. BUILDING PINS FOR SUCCESS - PINTEREST Checklist for Pinning: El Make sure you have an images of high quality that you are happy with Cl Make Pinboards on specific topics — use your SEO keywords Cl Make sure your description is accurate and well written El Check to make sure you are adding it to the correct board El Create clean visually appealing content — include a link back to your website El Add a source , location and price if relevant E] Remember the image is the main focus here and its composition is also important CI Connect to Twitter and to your FB page with a tab application
  20. 20. Advantages & Disadvantages -Uses an adaptive algorithm . content you post to ensure users see content belongs to you but they have already expressed Pinterest can show interest other users who can -3rd most popular social re-pin. network in United States. -Sometimes link spam to -You don't always have to be images active. }Prezi
  21. 21. For Business uumari I '*"""“"“""""" EH-lid‘ VII: 1: nnlcr; -sq . . . V Intel-I . I will 3:. .-rt» U . . . i., ..m. . i. ... ... , ‘.5 W“ W» . M - rm II°| ‘:l'z Ur . ' ’" .5 EQ mun: . l . .n z - , ... , -: .. ... ... “s. .. 22”’ ni. .a. . . 1.. .. . ... um-W «-9 - " . ... . . .a man» mm. » ronub '. "”*“- W "" '“" ““"“'. ’a. .., .a. ... .-. . Dlnmura: ,m, "m _ ; ~~ytv-m . . m. ... r ll: urn: .n in M 1!-Iuu . :., ,. “mm “M 3: : : . V,. .., ... l.z. .. . ... new K M. .. . .. . others . ... M" W . .., W. .. . ;.. .. — Vxlrwmu W --~ um. -er vn-in amuni. ms-an . ... :M I , ». . v. u. ..

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