SlideShare a Scribd company logo

Ibahrine Chapter 8 Culture And Media

•Download as PPT, PDF•
•
I
ibahrine
EducationBusinessTechnology
1 of 74
Chapter 8 ,[object Object],[object Object],[object Object]
AN EVER-Changing Media Landscape ,[object Object],[object Object],[object Object]
AN EVER-Changing Media Landscape ,[object Object],[object Object],[object Object]
Media Mix TV Radio Print Internet Out of Home
Key Media Concepts ,[object Object],[object Object],31/12/09
Key Media Players ,[object Object],[object Object],[object Object],31/12/09
Key Media Players ,[object Object],[object Object],31/12/09
AN EVER-Changing Media Landscape ,[object Object],[object Object]
The Media Plan ,[object Object],[object Object],31/12/09
AN EVER-Changing Media Landscape ,[object Object],[object Object]
AN EVER-Changing Media Landscape ,[object Object],[object Object]
TELEVISION ,[object Object],[object Object],[object Object],[object Object],[object Object]
TELEVISION ,[object Object],[object Object],[object Object]
TELEVISION ,[object Object],[object Object],[object Object]
IPTV ,[object Object],[object Object]
IPTV ,[object Object],[object Object],[object Object]
RADIO ,[object Object],[object Object],[object Object]
PRESS MEDIA ,[object Object]
THE MOBILE PHONE ,[object Object],[object Object]
THE MOBILE PHONE ,[object Object],[object Object],[object Object],[object Object]
THE MOBILE PHONE ,[object Object],[object Object]
An Information Explosion, On the Go ,[object Object],[object Object],[object Object],[object Object]
THE WORLD-WIDE WEB ,[object Object],[object Object],[object Object]
THE WORLD-WIDE WEB ,[object Object],[object Object],[object Object],[object Object],[object Object]
THE WORLD-WIDE WEB ,[object Object],[object Object],[object Object],[object Object],[object Object]
WEB.2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-COMMERCE ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of E-commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 Features and Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 Features and Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 Features and Services ,[object Object],[object Object],[object Object],[object Object],[object Object]
THE SOCIAL AND ENTERTAINMENT ROLES OF THE INTERNET ,[object Object],[object Object],[object Object]
THE SOCIAL AND ENTERTAINMENT ROLES OF THE INTERNET ,[object Object],[object Object],[object Object]
THE SOCIAL AND ENTERTAINMENT ROLES OF THE INTERNET ,[object Object]
THE SOCIAL AND ENTERTAINMENT ROLES OF THE INTERNET: The BLOG ,[object Object]
THE SOCIAL AND ENTERTAINMENT ROLES OF THE INTERNET: The BLOG ,[object Object],[object Object],[object Object]
THE SOCIAL AND ENTERTAINMENT ROLES OF THE INTERNET: The BLOG ,[object Object]
Internet advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet advertising ,[object Object],[object Object],[object Object]
Internet advertising ,[object Object],[object Object]
Internet advertising ,[object Object],[object Object],[object Object],[object Object]
Internet advertising ,[object Object],[object Object]
Internet advertising ,[object Object],[object Object],[object Object],[object Object]
Viral Marketing ,[object Object],[object Object],[object Object]
Viral Marketing ,[object Object],[object Object]
Viral Marketing ,[object Object],[object Object]
Viral Marketing ,[object Object]
Ad Format: Acceptability and Effectiveness ,[object Object],[object Object],[object Object],[object Object]
Web Site Design ,[object Object],[object Object],[object Object],[object Object]
Web Site Design ,[object Object],[object Object],[object Object]
Web Site Design ,[object Object],[object Object]
Web Site Design ,[object Object],[object Object]
Web Site Design ,[object Object],[object Object],[object Object],[object Object]
Web Site Design ,[object Object],[object Object],[object Object]
Web Site Design ,[object Object],[object Object]
Organization International Media Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organization International Media Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organization International Media Planning ,[object Object]
Organization International Media Planning ,[object Object],[object Object]
Organization International Media Planning ,[object Object],[object Object]
Organization International Media Planning ,[object Object],[object Object],[object Object]
A Shift for Marketing ,[object Object],[object Object]
The value of a complete network rises rapidly, but not every link shares the same value
Branding by Domain Name ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding by Domain Name SOURCE: Bloomberg News/Landov Alternate names should help drive traffic to main site
Enhancing Brand Meaning ,[object Object]
Enhancing Brand Meaning ,[object Object],[object Object]
Enhancing Brand Meaning ,[object Object],[object Object],[object Object],[object Object]
Enhancing Brand Meaning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Enhancing Brand Meaning ,[object Object],[object Object],[object Object],[object Object]
Forging Brand Relationships ,[object Object]
Forging Brand Relationships ,[object Object],[object Object]
Forging Brand Relationships ,[object Object],[object Object],[object Object]
Forging Brand Relationships Brands as socially negotiated constructs

Recommended

Ibahrine Chapter 7 Culture Communica Tl On
Ibahrine Chapter 7 Culture Communica Tl OnIbahrine Chapter 7 Culture Communica Tl On
Ibahrine Chapter 7 Culture Communica Tl Onibahrine
 
Ibahrine Chapter 8 Culture And Media
Ibahrine Chapter 8 Culture And MediaIbahrine Chapter 8 Culture And Media
Ibahrine Chapter 8 Culture And Mediaibahrine
 
Types of Media - Media and Information Literacy (MIL)
Types of Media - Media and Information Literacy (MIL)Types of Media - Media and Information Literacy (MIL)
Types of Media - Media and Information Literacy (MIL)Mark Jhon Oxillo
 
Chapter 1 - Mass Communication and Its Digital Transformation
Chapter 1 - Mass Communication and Its Digital TransformationChapter 1 - Mass Communication and Its Digital Transformation
Chapter 1 - Mass Communication and Its Digital Transformationjbraun128
 
Communication Technology- The Conventional Media
Communication Technology- The Conventional MediaCommunication Technology- The Conventional Media
Communication Technology- The Conventional MediaFaindra Jabbar
 
What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...Howard Greenstein
 
Media Convergence
Media ConvergenceMedia Convergence
Media Convergencemarriamiftikhar
 
Mass Communication: Caveman to Now, Man
Mass Communication: Caveman to Now, ManMass Communication: Caveman to Now, Man
Mass Communication: Caveman to Now, ManRichard Bruning
 

Recommended

Ibahrine Chapter 7 Culture Communica Tl On
Ibahrine Chapter 7 Culture Communica Tl OnIbahrine Chapter 7 Culture Communica Tl On
Ibahrine Chapter 7 Culture Communica Tl Onibahrine
 
Ibahrine Chapter 8 Culture And Media
Ibahrine Chapter 8 Culture And MediaIbahrine Chapter 8 Culture And Media
Ibahrine Chapter 8 Culture And Mediaibahrine
 
Types of Media - Media and Information Literacy (MIL)
Types of Media - Media and Information Literacy (MIL)Types of Media - Media and Information Literacy (MIL)
Types of Media - Media and Information Literacy (MIL)Mark Jhon Oxillo
 
Chapter 1 - Mass Communication and Its Digital Transformation
Chapter 1 - Mass Communication and Its Digital TransformationChapter 1 - Mass Communication and Its Digital Transformation
Chapter 1 - Mass Communication and Its Digital Transformationjbraun128
 
Communication Technology- The Conventional Media
Communication Technology- The Conventional MediaCommunication Technology- The Conventional Media
Communication Technology- The Conventional MediaFaindra Jabbar
 
What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...Howard Greenstein
 
Media Convergence
Media ConvergenceMedia Convergence
Media Convergencemarriamiftikhar
 
Mass Communication: Caveman to Now, Man
Mass Communication: Caveman to Now, ManMass Communication: Caveman to Now, Man
Mass Communication: Caveman to Now, ManRichard Bruning
 
Introduction to mass communications
Introduction to mass communicationsIntroduction to mass communications
Introduction to mass communicationsDa Professa
 
Media ppt
Media pptMedia ppt
Media pptRadhika Goyal
 
Chapter 1 – Mass Communication
Chapter 1 – Mass CommunicationChapter 1 – Mass Communication
Chapter 1 – Mass CommunicationJill Falk
 
Different types of Mass Media And other Bonus Content
Different types of Mass Media And other Bonus ContentDifferent types of Mass Media And other Bonus Content
Different types of Mass Media And other Bonus ContentRishabh Jain
 
Fundamentals of mass communication
Fundamentals of mass communicationFundamentals of mass communication
Fundamentals of mass communicationAlka Srivastava
 
Types of media
Types of mediaTypes of media
Types of mediaRaja Rathna
 
Internet as advertising media
Internet as advertising mediaInternet as advertising media
Internet as advertising mediaSMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
 
Mass media
Mass mediaMass media
Mass medianatasha nicole tindan
 
Chapter 2 - Media Literacy in the Digital Age
Chapter 2 - Media Literacy in the Digital AgeChapter 2 - Media Literacy in the Digital Age
Chapter 2 - Media Literacy in the Digital Agejbraun128
 
Media Convergence
Media ConvergenceMedia Convergence
Media ConvergenceChristy Belden
 
Pavlik Chapter 13
Pavlik Chapter 13Pavlik Chapter 13
Pavlik Chapter 13jbraun128
 
Types of-media
Types of-mediaTypes of-media
Types of-mediaCristina Ong
 
Different Types of Mass Media
Different Types of Mass MediaDifferent Types of Mass Media
Different Types of Mass Mediahighaffection2728
 
media convergence
media convergencemedia convergence
media convergenceTashieka
 
Pavlik Chapter 7
Pavlik Chapter 7Pavlik Chapter 7
Pavlik Chapter 7jbraun128
 
Defining Media Convergence
Defining Media ConvergenceDefining Media Convergence
Defining Media ConvergenceJason Tham
 
media convergence
media convergencemedia convergence
media convergenceTashieka
 
SociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared ResourceSociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared Resourcesociologyexchange.co.uk
 
Chapter 12 - Media Theory & Research
Chapter 12 - Media Theory & ResearchChapter 12 - Media Theory & Research
Chapter 12 - Media Theory & Researchjbraun128
 
Media
MediaMedia
MediaHira Saghir
 
Biagi 12e chapter 1 ppt
Biagi 12e chapter 1 pptBiagi 12e chapter 1 ppt
Biagi 12e chapter 1 pptRuthJames23
 
The role of television in the marketing of the 21st century // David Brennan
The role of television in the marketing of the 21st century // David Brennan The role of television in the marketing of the 21st century // David Brennan
The role of television in the marketing of the 21st century // David Brennan SEMPL
 

More Related Content

What's hot

Introduction to mass communications
Introduction to mass communicationsIntroduction to mass communications
Introduction to mass communicationsDa Professa
 
Chapter 1 – Mass Communication
Chapter 1 – Mass CommunicationChapter 1 – Mass Communication
Chapter 1 – Mass CommunicationJill Falk
 
Different types of Mass Media And other Bonus Content
Different types of Mass Media And other Bonus ContentDifferent types of Mass Media And other Bonus Content
Different types of Mass Media And other Bonus ContentRishabh Jain
 
Fundamentals of mass communication
Fundamentals of mass communicationFundamentals of mass communication
Fundamentals of mass communicationAlka Srivastava
 
Chapter 2 - Media Literacy in the Digital Age
Chapter 2 - Media Literacy in the Digital AgeChapter 2 - Media Literacy in the Digital Age
Chapter 2 - Media Literacy in the Digital Agejbraun128
 
Pavlik Chapter 13
Pavlik Chapter 13Pavlik Chapter 13
Pavlik Chapter 13jbraun128
 
Different Types of Mass Media
Different Types of Mass MediaDifferent Types of Mass Media
Different Types of Mass Mediahighaffection2728
 
media convergence
media convergencemedia convergence
media convergenceTashieka
 
Pavlik Chapter 7
Pavlik Chapter 7Pavlik Chapter 7
Pavlik Chapter 7jbraun128
 
Defining Media Convergence
Defining Media ConvergenceDefining Media Convergence
Defining Media ConvergenceJason Tham
 
media convergence
media convergencemedia convergence
media convergenceTashieka
 
Chapter 12 - Media Theory & Research
Chapter 12 - Media Theory & ResearchChapter 12 - Media Theory & Research
Chapter 12 - Media Theory & Researchjbraun128
 

What's hot (20)

Introduction to mass communications
Introduction to mass communicationsIntroduction to mass communications
Introduction to mass communications
 
Media ppt
Media pptMedia ppt
Media ppt
 
Chapter 1 – Mass Communication
Chapter 1 – Mass CommunicationChapter 1 – Mass Communication
Chapter 1 – Mass Communication
 
Different types of Mass Media And other Bonus Content
Different types of Mass Media And other Bonus ContentDifferent types of Mass Media And other Bonus Content
Different types of Mass Media And other Bonus Content
 
Fundamentals of mass communication
Fundamentals of mass communicationFundamentals of mass communication
Fundamentals of mass communication
 
Types of media
Types of mediaTypes of media
Types of media
 
Internet as advertising media
Internet as advertising mediaInternet as advertising media
Internet as advertising media
 
Mass media
Mass mediaMass media
Mass media
 
Chapter 2 - Media Literacy in the Digital Age
Chapter 2 - Media Literacy in the Digital AgeChapter 2 - Media Literacy in the Digital Age
Chapter 2 - Media Literacy in the Digital Age
 
Media Convergence
Media ConvergenceMedia Convergence
Media Convergence
 
Pavlik Chapter 13
Pavlik Chapter 13Pavlik Chapter 13
Pavlik Chapter 13
 
Types of-media
Types of-mediaTypes of-media
Types of-media
 
Different Types of Mass Media
Different Types of Mass MediaDifferent Types of Mass Media
Different Types of Mass Media
 
media convergence
media convergencemedia convergence
media convergence
 
Pavlik Chapter 7
Pavlik Chapter 7Pavlik Chapter 7
Pavlik Chapter 7
 
Defining Media Convergence
Defining Media ConvergenceDefining Media Convergence
Defining Media Convergence
 
media convergence
media convergencemedia convergence
media convergence
 
SociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared ResourceSociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared Resource
 
Chapter 12 - Media Theory & Research
Chapter 12 - Media Theory & ResearchChapter 12 - Media Theory & Research
Chapter 12 - Media Theory & Research
 
Media
MediaMedia
Media
 

Similar to Ibahrine Chapter 8 Culture And Media

Biagi 12e chapter 1 ppt
Biagi 12e chapter 1 pptBiagi 12e chapter 1 ppt
Biagi 12e chapter 1 pptRuthJames23
 
The role of television in the marketing of the 21st century // David Brennan
The role of television in the marketing of the 21st century // David Brennan The role of television in the marketing of the 21st century // David Brennan
The role of television in the marketing of the 21st century // David Brennan SEMPL
 
3.1 - Trends & New Media.pptx
3.1 - Trends & New Media.pptx3.1 - Trends & New Media.pptx
3.1 - Trends & New Media.pptxJamesDixon10403
 
Rider Mass Media Summer 2008 Week One Lectures
Rider Mass Media Summer 2008 Week One LecturesRider Mass Media Summer 2008 Week One Lectures
Rider Mass Media Summer 2008 Week One LecturesSuzanne Carbonaro
 
Brands and engaging in the art of conversation final
Brands and engaging in the art of conversation finalBrands and engaging in the art of conversation final
Brands and engaging in the art of conversation finalhessiej.com
 
Room214 Sample Research: TV & Entertainment
Room214 Sample Research: TV & EntertainmentRoom214 Sample Research: TV & Entertainment
Room214 Sample Research: TV & EntertainmentRoom 214
 
INTERNET THE DEATH OF NEWSPAPERS
INTERNET THE DEATH OF NEWSPAPERSINTERNET THE DEATH OF NEWSPAPERS
INTERNET THE DEATH OF NEWSPAPERSvibhabehl
 
21st century marketing general
21st century marketing general21st century marketing general
21st century marketing generalTerence Ling
 
21st century marketing general
21st century marketing general21st century marketing general
21st century marketing generalTerence Ling
 
Digital media presentation
Digital media presentationDigital media presentation
Digital media presentationridlyppt
 
Landsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Landsman Greenstein Bar Camp Smc Aug 8 2008 NycLandsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Landsman Greenstein Bar Camp Smc Aug 8 2008 NycDean Landsman
 
New media virtual_lecture
New media virtual_lectureNew media virtual_lecture
New media virtual_lectureRobin Croft
 
Corporate communications and social media
Corporate communications and social mediaCorporate communications and social media
Corporate communications and social mediaBolaji Okusaga
 
Social Media 101: Creating Conversations In Social Circles
Social Media 101: Creating Conversations In Social CirclesSocial Media 101: Creating Conversations In Social Circles
Social Media 101: Creating Conversations In Social CirclesJoanna Peña-Bickley
 
Social Media Marketing Dissertation Sample
Social Media Marketing Dissertation SampleSocial Media Marketing Dissertation Sample
Social Media Marketing Dissertation SamplePhD Thesis Writing
 

Similar to Ibahrine Chapter 8 Culture And Media (20)

Biagi 12e chapter 1 ppt
Biagi 12e chapter 1 pptBiagi 12e chapter 1 ppt
Biagi 12e chapter 1 ppt
 
The role of television in the marketing of the 21st century // David Brennan
The role of television in the marketing of the 21st century // David Brennan The role of television in the marketing of the 21st century // David Brennan
The role of television in the marketing of the 21st century // David Brennan
 
3.1 - Trends & New Media.pptx
3.1 - Trends & New Media.pptx3.1 - Trends & New Media.pptx
3.1 - Trends & New Media.pptx
 
Rider Mass Media Summer 2008 Week One Lectures
Rider Mass Media Summer 2008 Week One LecturesRider Mass Media Summer 2008 Week One Lectures
Rider Mass Media Summer 2008 Week One Lectures
 
Media convergence
Media convergenceMedia convergence
Media convergence
 
Innovative communications
Innovative communicationsInnovative communications
Innovative communications
 
Brands and engaging in the art of conversation final
Brands and engaging in the art of conversation finalBrands and engaging in the art of conversation final
Brands and engaging in the art of conversation final
 
Social Media Marketing Basics
Social Media Marketing BasicsSocial Media Marketing Basics
Social Media Marketing Basics
 
Room214 Sample Research: TV & Entertainment
Room214 Sample Research: TV & EntertainmentRoom214 Sample Research: TV & Entertainment
Room214 Sample Research: TV & Entertainment
 
INTERNET THE DEATH OF NEWSPAPERS
INTERNET THE DEATH OF NEWSPAPERSINTERNET THE DEATH OF NEWSPAPERS
INTERNET THE DEATH OF NEWSPAPERS
 
21st century marketing general
21st century marketing general21st century marketing general
21st century marketing general
 
21st century marketing general
21st century marketing general21st century marketing general
21st century marketing general
 
Digital media presentation
Digital media presentationDigital media presentation
Digital media presentation
 
Landsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Landsman Greenstein Bar Camp Smc Aug 8 2008 NycLandsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Landsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
 
New media virtual_lecture
New media virtual_lectureNew media virtual_lecture
New media virtual_lecture
 
Corporate communications and social media
Corporate communications and social mediaCorporate communications and social media
Corporate communications and social media
 
Social Media 101: Creating Conversations In Social Circles
Social Media 101: Creating Conversations In Social CirclesSocial Media 101: Creating Conversations In Social Circles
Social Media 101: Creating Conversations In Social Circles
 
New Realities
New RealitiesNew Realities
New Realities
 
Social Media Marketing Dissertation Sample
Social Media Marketing Dissertation SampleSocial Media Marketing Dissertation Sample
Social Media Marketing Dissertation Sample
 
The future of TV
The future of TVThe future of TV
The future of TV
 

More from ibahrine

I B A H R I N E C H A P T E R 2
I B A H R I N E C H A P T E R 2I B A H R I N E C H A P T E R 2
I B A H R I N E C H A P T E R 2ibahrine
 
Ibahrine Chapter 2
Ibahrine Chapter 2Ibahrine Chapter 2
Ibahrine Chapter 2ibahrine
 
Ibahrine Chapter 1
Ibahrine Chapter 1Ibahrine Chapter 1
Ibahrine Chapter 1ibahrine
 
Ibahrine Chapter 11 From Value Paradox To Strategy
Ibahrine Chapter 11 From Value Paradox To StrategyIbahrine Chapter 11 From Value Paradox To Strategy
Ibahrine Chapter 11 From Value Paradox To Strategyibahrine
 
Ibahrine Chapter 10 Culture And Executional Style
Ibahrine Chapter 10 Culture And Executional StyleIbahrine Chapter 10 Culture And Executional Style
Ibahrine Chapter 10 Culture And Executional Styleibahrine
 
Ibahrine Chapter 9 Culture And Advertising Appeals
Ibahrine Chapter 9 Culture And Advertising AppealsIbahrine Chapter 9 Culture And Advertising Appeals
Ibahrine Chapter 9 Culture And Advertising Appealsibahrine
 
Ibahrine Chapter 5 Culture Consumer Behavior
Ibahrine Chapter 5 Culture Consumer BehaviorIbahrine Chapter 5 Culture Consumer Behavior
Ibahrine Chapter 5 Culture Consumer Behavioribahrine
 
Ibahrine Chapter 4 Dimensions Of Culture
Ibahrine Chapter 4 Dimensions Of CultureIbahrine Chapter 4 Dimensions Of Culture
Ibahrine Chapter 4 Dimensions Of Cultureibahrine
 
Ibahrine 7 Strategic Planning
Ibahrine 7 Strategic PlanningIbahrine 7 Strategic Planning
Ibahrine 7 Strategic Planningibahrine
 
Ibahrine Chapter 3 Value Culture
Ibahrine Chapter 3 Value CultureIbahrine Chapter 3 Value Culture
Ibahrine Chapter 3 Value Cultureibahrine
 
Ibahrine Chapter 2 Global Branding
Ibahrine Chapter 2 Global BrandingIbahrine Chapter 2 Global Branding
Ibahrine Chapter 2 Global Brandingibahrine
 
Ibahrine Chapter 1 The Paradoxes In Global Marketing Communication
Ibahrine Chapter 1 The Paradoxes In Global Marketing CommunicationIbahrine Chapter 1 The Paradoxes In Global Marketing Communication
Ibahrine Chapter 1 The Paradoxes In Global Marketing Communicationibahrine
 
Ibahrine 11 Teoriesofmessage
Ibahrine 11 TeoriesofmessageIbahrine 11 Teoriesofmessage
Ibahrine 11 Teoriesofmessageibahrine
 
Ibahrine Advertising In Morocoo
Ibahrine Advertising In MorocooIbahrine Advertising In Morocoo
Ibahrine Advertising In Morocooibahrine
 
Ibahrine 5 Radio
Ibahrine 5 RadioIbahrine 5 Radio
Ibahrine 5 Radioibahrine
 
I B A H R I N E 7 T H E I N T E R N E T
I B A H R I N E 7 T H E I N T E R N E TI B A H R I N E 7 T H E I N T E R N E T
I B A H R I N E 7 T H E I N T E R N E Tibahrine
 
I B A H R I N E 6 1 A L Jazeera F R O M C H A N N A L T O N E W T W O R K
I B A H R I N E 6 1 A L Jazeera F R O M C H A N N A L T O N E W T W O R KI B A H R I N E 6 1 A L Jazeera F R O M C H A N N A L T O N E W T W O R K
I B A H R I N E 6 1 A L Jazeera F R O M C H A N N A L T O N E W T W O R Kibahrine
 
Ibahrine 7 Developing Advertising Plan
Ibahrine 7 Developing Advertising PlanIbahrine 7 Developing Advertising Plan
Ibahrine 7 Developing Advertising Planibahrine
 
6 Ibahrine Television
6 Ibahrine Television6 Ibahrine Television
6 Ibahrine Televisionibahrine
 
3 Ibahrine Magazines Voices For Many Interests
3 Ibahrine Magazines Voices For Many Interests3 Ibahrine Magazines Voices For Many Interests
3 Ibahrine Magazines Voices For Many Interestsibahrine
 

More from ibahrine (20)

I B A H R I N E C H A P T E R 2
I B A H R I N E C H A P T E R 2I B A H R I N E C H A P T E R 2
I B A H R I N E C H A P T E R 2
 
Ibahrine Chapter 2
Ibahrine Chapter 2Ibahrine Chapter 2
Ibahrine Chapter 2
 
Ibahrine Chapter 1
Ibahrine Chapter 1Ibahrine Chapter 1
Ibahrine Chapter 1
 
Ibahrine Chapter 11 From Value Paradox To Strategy
Ibahrine Chapter 11 From Value Paradox To StrategyIbahrine Chapter 11 From Value Paradox To Strategy
Ibahrine Chapter 11 From Value Paradox To Strategy
 
Ibahrine Chapter 10 Culture And Executional Style
Ibahrine Chapter 10 Culture And Executional StyleIbahrine Chapter 10 Culture And Executional Style
Ibahrine Chapter 10 Culture And Executional Style
 
Ibahrine Chapter 9 Culture And Advertising Appeals
Ibahrine Chapter 9 Culture And Advertising AppealsIbahrine Chapter 9 Culture And Advertising Appeals
Ibahrine Chapter 9 Culture And Advertising Appeals
 
Ibahrine Chapter 5 Culture Consumer Behavior
Ibahrine Chapter 5 Culture Consumer BehaviorIbahrine Chapter 5 Culture Consumer Behavior
Ibahrine Chapter 5 Culture Consumer Behavior
 
Ibahrine Chapter 4 Dimensions Of Culture
Ibahrine Chapter 4 Dimensions Of CultureIbahrine Chapter 4 Dimensions Of Culture
Ibahrine Chapter 4 Dimensions Of Culture
 
Ibahrine 7 Strategic Planning
Ibahrine 7 Strategic PlanningIbahrine 7 Strategic Planning
Ibahrine 7 Strategic Planning
 
Ibahrine Chapter 3 Value Culture
Ibahrine Chapter 3 Value CultureIbahrine Chapter 3 Value Culture
Ibahrine Chapter 3 Value Culture
 
Ibahrine Chapter 2 Global Branding
Ibahrine Chapter 2 Global BrandingIbahrine Chapter 2 Global Branding
Ibahrine Chapter 2 Global Branding
 
Ibahrine Chapter 1 The Paradoxes In Global Marketing Communication
Ibahrine Chapter 1 The Paradoxes In Global Marketing CommunicationIbahrine Chapter 1 The Paradoxes In Global Marketing Communication
Ibahrine Chapter 1 The Paradoxes In Global Marketing Communication
 
Ibahrine 11 Teoriesofmessage
Ibahrine 11 TeoriesofmessageIbahrine 11 Teoriesofmessage
Ibahrine 11 Teoriesofmessage
 
Ibahrine Advertising In Morocoo
Ibahrine Advertising In MorocooIbahrine Advertising In Morocoo
Ibahrine Advertising In Morocoo
 
Ibahrine 5 Radio
Ibahrine 5 RadioIbahrine 5 Radio
Ibahrine 5 Radio
 
I B A H R I N E 7 T H E I N T E R N E T
I B A H R I N E 7 T H E I N T E R N E TI B A H R I N E 7 T H E I N T E R N E T
I B A H R I N E 7 T H E I N T E R N E T
 
I B A H R I N E 6 1 A L Jazeera F R O M C H A N N A L T O N E W T W O R K
I B A H R I N E 6 1 A L Jazeera F R O M C H A N N A L T O N E W T W O R KI B A H R I N E 6 1 A L Jazeera F R O M C H A N N A L T O N E W T W O R K
I B A H R I N E 6 1 A L Jazeera F R O M C H A N N A L T O N E W T W O R K
 
Ibahrine 7 Developing Advertising Plan
Ibahrine 7 Developing Advertising PlanIbahrine 7 Developing Advertising Plan
Ibahrine 7 Developing Advertising Plan
 
6 Ibahrine Television
6 Ibahrine Television6 Ibahrine Television
6 Ibahrine Television
 
3 Ibahrine Magazines Voices For Many Interests
3 Ibahrine Magazines Voices For Many Interests3 Ibahrine Magazines Voices For Many Interests
3 Ibahrine Magazines Voices For Many Interests
 

Recently uploaded

Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...Amil baba
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...ZurliaSoop
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - Englishneillewis46
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...Nguyen Thanh Tu Collection
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxPooja Bhuva
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomFostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomPooky Knightsmith
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...pradhanghanshyam7136
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
Plant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxPlant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxUmeshTimilsina1
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxPooja Bhuva
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxCeline George
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Pooja Bhuva
 

Recently uploaded (20)

Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomFostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Plant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxPlant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptx
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and Modifications
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 

Ibahrine Chapter 8 Culture And Media

  • 1.
  • 2.
  • 3.
  • 4. Media Mix TV Radio Print Internet Out of Home
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63. The value of a complete network rises rapidly, but not every link shares the same value
  • 64.
  • 65. Branding by Domain Name SOURCE: Bloomberg News/Landov Alternate names should help drive traffic to main site
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74. Forging Brand Relationships Brands as socially negotiated constructs

Editor's Notes

  1. The media mix is how each media vehicle will be utilized, and at what level, during a given campaign. For most campaigns, marketers will use different media vehicles since no single vehicle is suitable for every customer segment.