i-ask is a startup that is taking market research to the mobile platform. Visit our website at www.i-ask.co or email info@i-ask.co for more information.
2. problem
Traditional web based surveys are time consuming and
Web based outdated, and it's out of touch with today's mobile market.
Sound familiar, “Take this quick survey” or “Answer a few questions”.
misleading Most surveys are misleading and promise to be short, when they end
up taking 10-20 minutes, who has that much time to spare?
You spend 10 minutes in the beginning of every survey
Criteria answering demographic questions, only to get declined
because you didn’t meet the right criteria?
Last time you purchased and item, did someone say “go online to
Real Time take our customer feedback survey” How often do you remember to
complete it, let alone keep the receipt.
Research shows that less than 10% of all
Response Rate surveys requested actually get competed.
No app currently uses video to utilize feedback.
Video Current trends suggest video is the next big thing.
facebook.com/iaskteam @iask_team info@i-ask.co www.i-ask.co
3. Solution
Mobile Connect Social Media
With over 100 million smartphone Our link connector easily allows a
users in the US, there is no mobile user to use media from various social
app leader to provide market media sites to compose a survey.
research. i-ask delivers fast, cost There is no need to edit video or
effective feedback. pictures, just copy and paste.
Flash Feedback Video
Now when you need feedback in a Video is the future and i-ask utilizes
matter of minutes, i-ask allows you to video for feedback purposes. Use
ask a question and determine a your smartphone to capture video and
limited number of responses get feedback instantly.
necessary to finish the survey.
Demographics Social Sharing
Our user profile includes all the i-ask provides a platform for social
demographics needed to provide sharing, now users can ask a
accurate market research, our in-app question and post it on their social
profiles carry over for each and networks, or keep it private by using
every survey, making feedback quick SMS or email.
when compared to traditional
surveys.
facebook.com/iaskteam @iask_team info@i-ask.co www.i-ask.co
4. Solution
Location based surveys
Peer to peer feedback with
comments
Tagging for brand recognition
Custom answer format
Over 25 categories
Competitive leader boards
Unlock-able trophies
facebook.com/iaskteam @iask_team info@i-ask.co www.i-ask.co
5. market size
20 billion dollars spent 75 billion dollars spent
annually on market annually on market
research. research.
Over 100 million active Over 1 billion active
smartphone users. smartphone users
Multiple survey & market research companies reported
revenues exceeding 300 million dollars in 2011.
facebook.com/iaskteam @iask_team info@i-ask.co www.i-ask.co
6. Competition
1.6 billion dollar valuation,
largest survey company
that does not have a
mobile app. 3 billion dollar valuation
that currently if one of the
top visited sites on the 2 billion dollar valuation,
web today. currently the global leader
in market research. 2012 valuation was
rumored to be 400 million
dollars. This question
and answer website is
only 2 years old and
growing rapidly.
Since 2010, Thumb’s Launched in 2012 at Over 800 million
users answer questions SXSW, Ask.com users, 4 billion hours
with a thumbs up or down releases it’s second of video watched a
response. This year version of a Q&A app. month. Comments
Thumb was reported to This app allows users to are left open to public
have over a billion share results on and time consuming
responses on it’s app. facebook and twitter. to manage.
facebook.com/iaskteam @iask_team info@i-ask.co www.i-ask.co
7. Traction
Exclusive Partnerships
Distribution -Tapjoy
Viral Sharing
Social Media
Beta Group
Android
Exclusive Partnerships Viral Sharing Featured appearances
Movie Houses & Production Co. Tapjoy- 400 million user pipeline
Consumer Brand Co. Users request feedback and
College Curriculum share results on leading social
Travel Industry network platforms.
Restaurants
facebook.com/iaskteam @iask_team info@i-ask.co www.i-ask.co
8. Revenue Sources
i-ask will be free in the app store. We know that monetizing mobile is a popular topic in today's
tech world. i-ask will not only be a fun exciting place to interact and get feedback, but will be
profitable as well. Because our database is geared to extract data for market research, our
business enterprise model includes both in-app purchases for data and length of survey. The
goal is providing fast, cost effective feedback to companies big or small.
Mobile Advertising Online Advertising
Business Enterprise
Survey Length Demographics
___________ __________
1 week =.99 1 week = $4.99
30 days = $2.99 30 days = $18.99
6 months = $9.99 6 months = $54.99
1 year = $19.99 1 year = $99.99
facebook.com/iaskteam @iask_team info@i-ask.co www.i-ask.co
9. Goal
i-ask will change the way feedback is delivered forever. Our goal is to develop the most robust
feedback app that encourages users to interact daily. The i-ask community will provide
companies of all sizes an audience to deliver fast, cost effective market research.
Steve Foley Co-Founder
Steve has over 15 years of sales and marketing experience in healthcare and medical
devices. Previous to medical devices, Steve managed several physical therapy clinics in VT.
Recently Steve has managed a multi-million dollar medical device territory in New England.
Steve has a passion for technology and startups, including creating i-ask.
Kevin Bailey Co- Founder
Kevin has been involved in sales and marketing in one form or another since he was in his
early teens. His background ranges from running multiple franchises, startups, and capital
equipment sales to companies such as Apple during the development of the original iPhone.
He has a degree in business marketing and loves spending time with his family and
volunteering.
facebook.com/iaskteam @iask_team info@i-ask.co www.i-ask.co
10. The future
We are raising seed capital, i-ask will continue using a lean
startup model to scale appropriately while becoming a leader in
the market research industry. There is ample room for us to
compete in the market research space, but becoming a leader in
mobile market research is the ultimate goal.
i-ask will be in beta release in
CTO Jan 2013. 500 friends and
Graphic & Marketing Team family of i-ask have signed up
iOS & Android Developers ready to test i-ask.
Web Developer
BTV will be the home for i-ask,
Burlington has seen many
startups come out of the area,
and i-ask plans to run a lean
startup model right where it all
began.
info@i-ask.co angel.co/i-ask gust.com/c/i_ask
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