1. IMRG – Digital Marketing Strategy Live Chat - Empowering Online Customer Engagement Presented by: Ian Rowley 09/10/2010
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4. WEBSITE TRAFFIC - How Do we Track & Engage Effectively? Multi Channel Marketing - The Funnel Effect Email Television & Radio Advertising Printed Adds Telemarketing Social Media Online Advertising – Adwords / Banners
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6. Live Chat - Meeting the Grade Track Web Visitors In Real Time - Track real time web usage. Real Time Prospect Detection Track 'Prospects' by watching which pages a visitor is requesting. See how many prospects are converting by PPC campaign or keyword. Engage Your Visitors Engage your visitors with proactive 'Invite' requests. Configure multiple automatic rule-based invites. Provide Live Chat For Sales & Support Add secure live visitor chat to your website. Let visitors communicate with you as they browse. Increase sales and improve customer support. View Live Analytic Reports View detailed web analytics reports. Live and on demand web analytics reporting. Links With Your CRM System Integrate website visitor records and chat sessions with Microsoft Dynamics CRM. Capture visitor contact information in real time from your web forms. Live Chat Translation Translate chats in real-time, currently supporting 16 languages Remote Control and Co-Browse Provides the ability to take control of the visitors desktop
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Editor's Notes
As an overview most multichannel strategies some of which have and are yet to be discussed today have a significant impact on website traffic today I want to focus on how we can utilize website traffic/visitors more effectively utilizing live chat to gain more customers, improve online sales and customer satisfaction, improve retention and more importantly improve ROI on marketing activities
So we have all of this data coming into the site from various campaigns how do we collect it? – As mentioned applications such as WhosOn combine both chat and analytics the key is that the analytical data is live enabling you to react in real time and monitor a campaigns effectiveness
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