Stories shape our personal lives, they shape our business lives. Stories shared through conversations with your customers, colleagues, suppliers, clients, friends and peers. Stories of our company founders, our roots and the reasons why we do what we do. Business storytelling sets the scene for the relationship with our online audience. It displays that we’re human, we’re real honest folks running real businesses. Storytelling is at the heart of a successful content strategy.

1. Allow 21 of the
Brightest Minds
in Marketing To
Explain…

2. ―Effective content marketing is
about mastering the art of
storytelling.
Facts tell, but stories sell‖
http://www.clickz.com/clickz/column/2221930/content-marketing-superheroes-teach-the-art-of-storytelling

3. ―Stories are how we learn best. We
absorb numbers and facts and details,
but we keep them all glued into our
heads with stories‖
http://www.chrisbrogan.com/storytelling-for-business/

4. ―The brands that win are the brands
that tell a great story. When it comes
to transmedia storytelling, the brands
that win are the brands that tell many
great stories and are able to connect
them all together.‖
http://www.twistimage.com/blog/archives/digital-storyteller/

5. ―Stories are how we remember; we
tend to forget lists and bullet points.‖
http://hbr.org/2003/06/storytelling-that-moves-people/ar/1

6. ―Your story will be unique to you,
your brand, and the experience you
are trying to create.‖
http://contentmarketinginstitute.com/2013/03/brand-storytelling-content-marketing-heros-journey/

7. ―A story is a trick for sneaking a
message into the fortified citadel of
the human mind.‖
http://www.fastcocreate.com/1680581/why-storytelling-is-the-ultimate-weapon

8. ―If marketing is more like
storytelling, we can count on more
engagement from potential
customers.‖
http://socialmediatoday.com/cbwhittemore/551254/7-elements-storytelling-business-ardath-albee-contagious-content

9. ―Every business has a story to tell‖
http://www.convinceandconvert.com/social-media-marketing/the-awesome-power-of-family-in-social-media-storytelling/

10. ―Great storytelling can make the
difference between someone paying
attention to you and someone just
tuning you out.‖
http://www.christopherspenn.com/2012/12/great-storytelling-is-its-own-reward/

11. ―People are looking for a connection.
Tell a good enough story about your
brand and people will not only get
invested, they’ll want to buy from
you.‖
http://johnmichaelmorgan.com/10-triggers-of-brand-influence/

12. ―People think in stories, not
statistics, and marketers need to be
master storytellers.‖
http://www.marketingprofs.com/articles/2013/11036/arianna-huffington-marketing-megatrends-vocus-conference

13. ―Storytelling is by far the most
underrated skill when it comes to
business.‖
https://twitter.com/garyvee/status/10675127621

14. ―It is something that comes from inside
of you and I firmly believe everyone
can tell a story about anything they
are passionate about.‖
http://www.cc-chapman.com/2011/telling-stories/

15. ―There’s a big difference between creating
branded content and building a content
brand. Branded content is egocentric brand
marketing.
Developing a content brand takes an
audience-first approach to business
storytelling that builds a loyal audience‖
http://contentmarketinginstitute.com/2013/05/power-business-storytelling-creating-content-brand/

16. ―In order to tell better stories, brands
must actually be better stories. Our brave
new media world hasn’t just put audiences
in charge; it has also given them the tools
to instantly peel back the curtain on
marketing campaigns and look at the
substance behind them.‖
http://www.theguardian.com/sustainable-business/three-steps-better-story-telling-brands

17. ―In a time of rapidly compounding
technology generations, the most
successful businesses will consistently
deliver high touch to customers with
one of our oldest traits – the telling of a
story.‖
http://www.forbes.com/sites/jimblasingame/2013/04/22/use-the-p-of-storytelling-to-grow-your-small-business/

18. ―Marketing is the art of telling a story
that moves people to act. Marketing is no
longer a tactic used to sell stuff. It’s about
finding ways to create meaning and make
people feel something, rather than making
them do what you want them to do in the
short term.‖
http://thestoryoftelling.com/about/

19. ―I think of the story as a movie or novel
and cast the people from around the world
whose success I showcase as my hero and
traditional offline advertising and the PR
pitching approach as the villains.‖
http://www.webinknow.com/2013/02/effective-storytelling-for-business.html

20. ―It’s about how your business (or its products or
services) exist in the real world: how people use
your products—how they add value to people’s
lives, ease their troubles, help shoulder their
burdens, and meet their needs.
Think in those terms when producing customer
stories, case studies, or client narratives—so that
people can relate to them. In that way, your
content is not about “storytelling,” it’s about
telling a true story well.‖
http://www.webinknow.com/2013/02/effective-storytellinghttp://www.contentrulesbook.com/what-does-storytelling-have-to-do-with-business/for-business.html

21. ―I simply see life as one great story after
another, and that’s the way I’ve always
communicated. People remember stories.
It allows them to create pictures, which is a
big deal.
Plus, it helps them know me, trust me, like
me and support me in some way – maybe
directly as a customer or indirectly as an
advocate.‖
https://www.jonloomer.com/2012/11/23/marcus-sheridan-sales-lion-interview/

22. …and finally…
https://www.jonloomer.com/2012/11/23/marcus-sheridan-sales-lion-interview/

23. ―Marketing is storytelling.‖
http://sethgodin.typepad.com/all_marketers_are_liars/

24. http://www.ianrhodes.co.uk