Ian Macleod

London, United Kingdom United Kingdom

Life-cycle & Acquisition Director

Advertising / Marketing / PR

Ian is a digital and mobile marketing veteran having been at the forefront of developing digital industries such as mobile content, mobile entertainment, on-line gambling and financial services for over 11 years. Ian is currently the Life-cycle and Acquisition Director for multiple award winning start-up YPlan. Before joining YPlan Ian headed up the marketing function for a new special projects division within Paddy Power. He was responsible for devising the brand identity and all acquisition and retention marketing activity for new mobile brands for Paddy Power. Ian was also part of the wider Mobile Excellence and Innovation strategy team that kept Paddy Power as the number 1 mobile ga...