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Iterate.
@ianlivingstone 
Engineering Lead, Service Cloud SOS
We’ve learned a lot!
THE IMPORTANCE OF 
iteration and 
shipping
Let’s talk about you
A bunch of assumptions
assumptions flow down 
PROBLEM 
PRODUCT 
IMPLEMENTATION
Test these assumptions
What if you don’t 
test the assumptions?
Model for everything you do: 
TEST 
HYPOTHESIS 
REFLECT
“Make something people want” 
PAUL GRAHAM, Y COMBINATOR
You need to iterate quickly.
Time isompopnoerytunity to lraeedafalrenpctt
TIME = 
capitalization / burn rate
Shorter iteration time = 
more opportunity to adapt
Iterating quickly has huge 
slohnogrt tteerrmm uuppssiiddeess
ITERATING CREATES 
Momentum
CONTINUED MOMENTUM LEADS TO 
Inertia
Big wins are few and far between
Focus on small wins
This creates a cadence
CADENCE = 
Heartbeat of your company
Iteration allows you to test your 
assumptions
Iterating quickly gives you more 
opportunity to find product market 
fit
Iterating provides small wins and 
allows you to build momentum
Questions?
Iterate.
Iterate.
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Iterate.

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Talk I gave to Launch36 companies at Volta on the need to iterate.

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Iterate.

  1. 1. Iterate.
  2. 2. @ianlivingstone Engineering Lead, Service Cloud SOS
  3. 3. We’ve learned a lot!
  4. 4. THE IMPORTANCE OF iteration and shipping
  5. 5. Let’s talk about you
  6. 6. A bunch of assumptions
  7. 7. assumptions flow down PROBLEM PRODUCT IMPLEMENTATION
  8. 8. Test these assumptions
  9. 9. What if you don’t test the assumptions?
  10. 10. Model for everything you do: TEST HYPOTHESIS REFLECT
  11. 11. “Make something people want” PAUL GRAHAM, Y COMBINATOR
  12. 12. You need to iterate quickly.
  13. 13. Time isompopnoerytunity to lraeedafalrenpctt
  14. 14. TIME = capitalization / burn rate
  15. 15. Shorter iteration time = more opportunity to adapt
  16. 16. Iterating quickly has huge slohnogrt tteerrmm uuppssiiddeess
  17. 17. ITERATING CREATES Momentum
  18. 18. CONTINUED MOMENTUM LEADS TO Inertia
  19. 19. Big wins are few and far between
  20. 20. Focus on small wins
  21. 21. This creates a cadence
  22. 22. CADENCE = Heartbeat of your company
  23. 23. Iteration allows you to test your assumptions
  24. 24. Iterating quickly gives you more opportunity to find product market fit
  25. 25. Iterating provides small wins and allows you to build momentum
  26. 26. Questions?

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