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Course Guide 2015/2016
Tourism Management Exchange Students
Study Abroad Office
All courses listed in the Tourism Management Course Guide are eligible for only those
registered as an exchange student in the Tourism Management Degree Program if they
have the necessary prerequisites in a certain field to study one of these courses.
Please select from the courses below when submitting your Preliminary Course Selection
Form. To be considered a full‐time student at Capilano, you must enroll in at least three
courses per term. Exchange students typically enroll in three to four courses per term. It is
important to select alternate courses on your Preliminary Course Selection form as course
availability is subject to change. Courses with * have limited spaces for exchange students.
CourseID CourseName Credits PreReq
Fall
Term
Spring
Term
TOUR111 Tourism Introduction: Theory and Practice 3 X X
TOUR112 Tourism Marketing 3 X X
TOUR113 Human Resource Management in Tourism 3 X X
TOUR116 Financial Planning in Tourism I 3 X X
TOUR120 Adventure and Eco-Tourism 3 X
TOUR205 Tourism Sales 3 X
TOUR208 Risk Management for Tourism and Outdoor Recreation 3 X X X
TOUR216 Financial Planning in Tourism II 3 X X X
TOUR221 Conference Services 3 X X
TOUR225 SME Entrepreneurship 3 X X X
TOUR233 Cross Cultural Tourism 3 X X X
TOUR250 Tourism Operations I 3 X X X
TOUR251 Hotel Operations I: Food and Beverage 3 X X
TOUR252 Hotel Operations I: Rooms Division 3 X X
TOUR255 Adventure Leadership 3 X
REC149 Computer Applications for Outdoor Recreation and Tourism 3 X X
REC152 Environmental Stewardship 3 X X
TOUR307 Tourism and Climate Change * 3 X
TOUR312 Tourism Marketing II * 3 X X
TOUR321 Organizational Leadership in Tourism 3 X X
TOUR326 Advanced Topics in Cross‐Cultural Tourism 3 X X
TOUR328 International Destination Marketing 3 X X
TOUR342 Environmental Stewardship: Advanced Principles and Applications * 3 X
TOUR344 International Ecotourism 3 X
TOUR351 Tourism Consumer Behaviour 3 X X
TOUR422 People Management ‐ Human Relations in Tourism * 3 X
TOUR423 Tourism Planning and Policy * 3 X

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TOUR 111 ‐ Tourism Introduction: Theory and
Practice
An introduction to the key concepts, language, and
issues facing the tourism industry. Trends, market
profiles and demographic factors, key industry
sectors, tourism geography and key regional products
in B.C., tourism's role in community development,
social impacts of tourism, transportation,
communication, and legal issues in tourism.
TOUR 112 ‐ Tourism Marketing
The objectives of this course are to examine the
existing tourism marketing system in Canada; to
develop the student's understanding of Canadian
tourism marketing and the basics of consumer
marketing; and to enable the student to relate to
current aspects of tourism business and how they
affect Canadian tourism marketing.
TOUR 113 – Human Resource Management in
Tourism
Human resource issues, job analysis, recruitment,
interviewing, orientation, training and development,
performance management, legislation, and labour‐
management relations.
TOUR 116 ‐ Financial Planning in Tourism I
Designed to provide future entrepreneurs and
managers in the field of tourism an introductory
review of the basic accounting and planning skills
required for small business operations. This course
will also cover basic financial statement analysis for
the purpose of providing information to meet the
needs of investors, owners and management.
TOUR 120 – Adventures in Eco‐Tourism
Adventure tourism products will be examined;
economic impact of the industry, selling adventure
tourism, identifying markets, packaging, legal liability,
organization and structure of the industry,
government's role in area and activity management,
resource management issues, protecting resource
areas, eco‐tourism issues, land use planning, and
product opportunities.
TOUR 205 – Tourism Sales
Building on components of the marketing mix, this
course explores the development of a personal
selling philosophy for those active in tourism and
hospitality. Sales is an essential component of
successful businesses and students develop skills in
the selling process including selling techniques,
communication strategies, human motivation,
questioning, closing, and verbal and non‐verbal cues.
TOUR 208 Risk Management for Tourism and
Outdoor Recreation
Prerequisite: Intro to Tourism
This course is designed to familiarize students with
the concepts of risk management and legal liability as
it applies to the tourism industry. Students will be
introduced to areas of risk, methods of identifying
risk, and risk management systems. They will learn
about important challenges facing tourism
operations. Students will be familiarized with
methods of reducing risk. They will also be
introduced to the rights and liabilities of different
parties relative to their relationships within the
tourism industry.
TOUR 216 Financial Planning in Tourism II
Prerequisite: Intro to Financial Planning
This course focuses on business planning, control,
and financial decision making in a tourism
management environment, and the concepts are
applicable to both large and small organizations. This
course builds on concepts learned in Tour 116.
Students apply financial knowledge to analyze
current information, project future results, and
support tourism business decisions.
TOUR 221 Conference Services
Prerequisite: Intro to Tourism
This course provides students with an overview of
the conference market focusing on the expectations
of meeting planners and the purpose behind why
people meet. Following the guidelines of the
Certified Meeting Planner (CMP) certification
students will develop knowledge in the planning
phases of an event, relationship management, site
management, and meeting/event design.
TOUR 225 ‐ Small and Medium Enterprise
Entrepreneurship in Tourism
Prerequisite: Accounting Principles
This course familiarizes students with developing,
owning and operating their own businesses in
tourism and outdoor recreation. Students will be
introduced to entrepreneurship concepts, principles
and processes as they apply specifically to the
tourism industry. Students will gain an understanding
of the business planning process by generating
innovative ideas for small to medium sized tourism
enterprises, evaluating those ideas, preparing formal
business plans, and pitching their plans to the class.

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TOUR 233 Cross Cultural Tourism
Prerequisite: Intro to Tourism
An overview of cross‐cultural issues in tourism. The
nature of prejudice and racism is examined as are
effective communication skills and behaviours in
selected cultures: gender relationships, business and
social customs, body language, negotiation skills and
others. In addition to acquiring practical knowledge
about culture in general, participants research and
present information on a variety of specific cultures,
with the link between cultural knowledge/skills and
the success of Tourism or Outdoor Recreation
activities being stressed.
TOUR 250 Tourism Operations I
Prerequisite: Intro to Tourism
This course introduces students to the decisions
tourism firms need to make in order to run efficient,
competitive, lean and profitable operations. In
general, this course presents the fundamental issues
in operations supply and chain management. This
course focuses on examples that deal with specific
tourism industry settings and issues.
TOUR 251 Hotel Operations I: Food and Beverage
Prerequisite: Intro to Tourism
This course provides students with a broad
understanding of the Food and Beverage division in
hotel and resort environments with exposure to both
front and back of house areas. Students will focus on
the decisions required in order to run efficient,
competitive, lean and profitable operations.
TOUR 252 Hotel Operations I: Rooms Division
Prerequisite: Intro to Tourism
Known as the heartbeat of a hotel and resort, this
course provides students with a 360‐degree view
looking at the decisions required in order to run
efficient, competitive, lean and profitable operations.
Understanding of both front of house (concierge,
front desk and guest services) and back of house
(housekeeping, sales and marketing) and the integral
link between them is examined
TOUR 255 Adventure Leadership
This course focuses on leadership principles including
theory and technique within a recreation
environment. Students will reflect on their
leadership style and discover their strengths within
various recreation avenues.
REC 149 Computer Applications for Outdoor
Recreation and Tourism
This course provides the student with hands‐on
experience in using computer technology to manage
text documents, electronic presentations and
spreadsheets.
REC 152 Environmental Stewardship I
An examination of the role of the outdoor recreation
professional in environmental stewardship. Topics
include: conservation issues, environmental ethics,
policy and planning and sustainability.
TOUR 307 Tourism and Climate Change
In this course, students will explore the climate
change challenge facing the global tourism industry.
They will examine key trends and issues impacting
the industry; discuss technological and policy
solutions for addressing this challenge; and evaluate
some initiatives undertaken by industry to be in front
of this crucial issue. Students will also learn to be an
agent for change in meeting the climate change
challenge.
TOUR 312 Tourism Marketing II
Prerequisite: Marketing Principles
This course gives the students the opportunity to
participate in the major activities of Integrated
Marketing Communications (IMC) and to develop the
knowledge and skills necessary to create and execute
marketing communications campaigns in the Tourism
and Hospitality industry. Students will gain
experience with IMC strategies and tactics for
building brand equity using advertising, publicity,
personal selling, consumer and trade promotion,
online and social network marketing, and
relationship marketing.
TOUR 321 Organizational Leadership in Tourism
Prerequisite: Organizational Behaviour in Tourism
Advanced skills in organizational leadership, including
leadership approaches, motivation, understanding of
organizational culture, and management of working
relationships.
TOUR 326 Advanced Topics in Cross‐Cultural
Tourism
Prerequisite: Cross Cultural Tourism
Ability to apply cross‐cultural communications skills
and knowledge, including conflict resolution and
negotiation skills, with employees, clients and
customers from different cultures. Ability to apply

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leadership and negotiation skills to community issues
in tourism.
TOUR 328 International Destination Marketing
Prerequisite: Marketing Principles
Students will develop the capability to manage
tourism operations in an international context ‐‐
economic, political, legal, cultural, and financial
environments.
TOUR 342 Environmental Stewardship: Advanced
Principles and Applications
Students will review principled negotiation, the
ethics of environmental stewardship, the
environmental legislative regime and provincial
resource policy, geographical information system
applications, negotiations of land use agreements,
co‐management approaches, and sustainability
issues using case studies.
TOUR 344 International Ecotourism
This comparative approach to eco‐tourism in
different countries will highlight issues of
sustainability, planning, socio‐cultural issues, and
economic demand.
TOUR 351 Tourism Consumer Behaviour
Prerequisite: Marketing Principles
This course examines and evaluates consumer
behaviour in the tourism industry. Students will learn
key theoretical perspectives and will analyse the
relationship between tourist motivation and
particular tourism products. They will be able to
explain the reasons for variations between market
sectors, and will become conversant with recent
developments in tourist psychology and tourism
consumer behaviour research.
TOUR 422 People Management ‐ Human Relations
in Tourism
Advanced human resource management skills and
professional knowledge for application to the
tourism workforce including the best practices of
recruitment and selection, motivating and managing
performance, compensation and benefits, and
employee and labour relations techniques which
align with the business strategy of the tourism
operation
TOUR 423 Tourism Planning and Policy
Use and apply planning and policy knowledge specific
to tourism, including planning and policy negotiation
skills, advanced policy and planning writing skills, and
organization and leadership of planning initiatives.