The Rise of the Machines: How AI will shape our lives in 2024

Iain Martin
Iain MartinDigital Marketing Consultant, Founder of Skipedia.co.uk and Natives.co.uk em Skipedia.co.uk
The Rise of the Machines: How AI
will shape our lives in 2024
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
“The development of AI is as important as the
PC, as the internet”
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
Source: The Atlantic
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
Create a version of ‘Girl with a pearl earring’
by Vermeer, but with an otter instead of a girl
@skipedia
#SKILAUNCH
Create a toaster in the style of Salvador Dali
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
67% of professionals believe AI
will have a great impact on their
profession in the next five years
Source: Thomson Reuters
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
“Humans using AI will far outperform
humans without the help of AI”
Pieter Jordaan, TUI chief information officer
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
LinkedIn has seen a 21x increase in job
postings that mention AI technologies
such as ChatGPT since November 2022
@skipedia
#SKILAUNCH
57% of workers are using AI
tools to save time in the office
Source: Kaspersky
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
“A traveller could use AI to suggest options for ski equipment,
medical coverage and even trip cancellation.”
Source: Battleface
@skipedia
#SKILAUNCH
Will provide “responses about holiday
destinations and personalised recommendations
for excursions, activities and attraction tickets”
@skipedia
#SKILAUNCH
“Users can ask complex or vague questions and
instantly receive tailored itineraries and advice for
flights, hotels, transportation and tours”
@skipedia
#SKILAUNCH
“Get recommendations on
destinations, hotels,
transportation and activities.”
@skipedia
#SKILAUNCH
“Users will receive personalized
recommendations based on their search
criteria and KAYAK’s historical travel data”
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
Practical use #1 – Customer survey analysis
@skipedia
#SKILAUNCH
Practical use #1 – Customer survey analysis
@skipedia
#SKILAUNCH
Practical use #2 – Role-play with an angry customer
@skipedia
#SKILAUNCH
Practical use #3 – Writing ad copy
@skipedia
#SKILAUNCH
@skipedia
#SKILAUNCH
Think of ChatGPT not as a restaurant…
(where you order something)
…but as a shop
(where you get the ingredients to make something)
@skipedia
#SKILAUNCH
• Be specific
• Avoid vague language
• State what you do and don’t want
• Upload an example text or image as a template
• Create an…article, essay, ad copy, social media post
• Show as…table, spreadsheet, code, graph
• Style of…formal tone, academia, Hemingway
@skipedia
#SKILAUNCH
Thank you for listening. If you enjoyed this
presentation, please Tweet and tag @skipedia
@skipedia
#SKILAUNCH
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The Rise of the Machines: How AI will shape our lives in 2024