1. A Glimpse Into The Future
Presented by Iain Martin
Skipedia Travel Marketing

2. Mobile
Tablets
Social Media

3. 1995

4. 1998

5. 2007

6. ????

7. 2010

8. ????

9. Businesses need a strategy
for the future…now

10. Mobile
Global use of mobile devices to access Internet
(excluding tablets)
Jan 2009 0.7 %
Jan 2010 1.6 %
Jan 2011 4.3 %
Jan 2012 8.5 %
Source: StatCounter Global Stats

11. Mobile
• Mobile Internet traffic is increasing 100% pa

12. Mobile
• Mobile Internet traffic is increasing 100% pa
• 72% of all mobiles will be smartphones by 2016

13. Mobile
• Mobile Internet traffic is increasing 100% pa
• 72% of all mobiles will be smartphones by 2016
• Average mobile connection speed will increase nine-fold by
2016
Sources: Forrester Research/Cisco Systems

14. Tablets
• 12% of Britons already own a tablet

15. Tablets
• 12% of Britons already own a tablet
• 115% growth forecast for 2012

16. Tablets
• 12% of Britons already own a tablet
• 115% growth forecast for 2012
• Sales of tablets will overtake sales of PCs/laptops by 2016
Sources: Forrester Research/Morgan Stanley

17. Tablets
• 70% of iPads are used daily while watching TV

18. Tablets
• 70% of iPads are used daily while watching TV
• Tablets are already used more than PCs…

19. Tablets
• 70% of iPads are used daily while watching TV
• Tablets are already used more than PCs…
• After 7pm, more people access the Internet via tablets than
PCs or laptops
Sources: Forrester Research/ComScore

20. Tablets

21. Social Media

22. Social Media
2004

23. Social Media
2004
2005

24. Social Media
2004
2005
2006

25. Social Media
• Facebook is the most visited website in the world

26. Social Media
• Facebook is the most visited website in the world
• Facebook accounts for 1 out of every 5 page views on the
Internet worldwide

27. Social Media
• Facebook is the most visited website in the world
• Facebook accounts for 1 out of every 5 page views on the
Internet worldwide
• There are over 30 million Facebook users in the UK - almost
50% of the entire population

28. Social Media
“We don’t have a choice on
whether we do social media,
the question is how well we do it.”
Erik Qualman

29. Social Media Workshop
‘Finding your way in Social Media’
London, 17 May 2012
• What is social media?
• Why is it necessary?
• Why is it different from ‘normal’ marketing
• How to optimise your Facebook Timeline
• Getting the most from Twitter & YouTube
• Social Media strategy advice
Presented by Iain Martin
Skipedia Travel Marketing
iain@skipedia.co.uk | www.skipedia.co.uk