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International Journal of Management (IJM)
Volume 11, Issue 10, October 2020, pp. 2373-2379. Article ID: IJM_11_10_232
Available online at https://iaeme.com/Home/issue/IJM?Volume=11&Issue=10
ISSN Print: 0976-6502 and ISSN Online: 0976-6510
DOI: https://doi.org/10.17605/OSF.IO/HGU8N
© IAEME Publication Scopus Indexed
A STUDY ON PHYSICAL ACTIVITY AND
HEALTH LITERACY IN ADULT POPULATION
WITH REFERENCE TO KANYAKUMARI
DISTRICT
D.R. Samji
Full Time Research Scholar, PG and Research Department of Management,
Rajagiri Dawood Batcha College of Arts and Science,
Papanasam, Tamil Nadu, India.
Dr. M. Ganeshbabu, M.B.A., M.Phil., Ph.D.,
Assistant Professor and Research Advisor, PG and Research Department of Management,
Rajagiri Dawood Batcha College of Arts and Science,
Papanasam, Tamil Nadu, India
ABSTRACT
The article a study on physical activity and health literacy in adult population with
reference to Kanyakumari district. The present article shows the profile and awareness
about physical activity and health literacy in Adults in the Study area. The health
conditions prevailing in India is different. Usually the people care their children health
only during childhood and after that when they become adults, they totally neglect about
health aspects of their children. When children reach adolescence, they have to choose
their career as professionals or non-professionals. Due to various environmental
impacts and in the process of life circumstances, they forget about the concept and
development of fitness or health-related activities. The major difference between
physical activity and health-related physical fitness components are body composition,
immunity, briskness, strength and ability. The present study is descriptive in nature
using both primary data and secondary data. Primary data were collected through
interview schedule from the respondents in the study area. Secondary data were
collected from various journals, magazines, newspaper related website and records of
etc. the collected primary data were analyzed by using appropriate Statistical tools like
Simple percentage, ANOVA, Chi-square test. The study is based on simple random
sampling technique. The researcher has collected the primary data through survey fact
investigation impact of physical activity and health literacy in adult population with
reference to Kanyakumari District. 10villages were selected in Kanyakumari district,
11 respondents from each village were selected on the basis of convenience sampling
techniques. Hence, the total sample size is restricted to 110 respondents for the study.
Key words: Childhood, Healthliteracy, Socioeconomic, Health inspiration.

2. A Study on Physical Activity and Health Literacy in Adult Population with Reference to Kanyakumari District
https://iaeme.com/Home/journal/IJM 2374 editor@iaeme.com
Cite this Article: D.R. Samji and M. Ganeshbabu, A Study on Physical Activity and
Health Literacy in Adult Population with Reference to Kanyakumari District,
International Journal of Management (IJM), 11(10), 2020, pp. 2373-2379.
https://iaeme.com/Home/issue/IJM?Volume=11&Issue=10
1. INTRODUCTION
Physical activity is a modest and solid method for anticipation of diseases, improvement health
and prosperity. Regular physical activity or more prominent physical activity applies useful
impact on numerous parts of health and lessens the danger of a few chronic diseases. Because
of both the health, economic, and social advantages of physical activity just as the significant
expenses of inactivity, rising obesity and diabetes, and maturing populations a few nations have
executed national activities to advance physical activity. These days, physical activity for
transportation like strolling and cycling, utilization of open vehicle became object of intrigue.
The adequacy of interventions to increment physical activity was quickened by developing
consciousness of overall overweight and obesity, proof of chronic sickness in children and
adolescence, and maturing populations in many pieces of the world through healthliteracy.
Healthliteracy has been perceived as one of the determinants of remaining healthy, recouping
from ailment and improving health-related personal satisfaction in people. Health literacy may
improve information and aptitude of the individuals from the general public that thusly
demonstrations an instrument to address health imbalances. Health literacy implies subjective
and social aptitudes of a person that decide their capacity to get to, understand and use health
data so as to advance and keep up great health.
Health literacy is a moderately new and rising idea, in light of the possibility that both health
and literacy are critical for day by day life. In fore cast of an individual's health, health literacy
is more grounded than his/ her age, race, and training, pay and work status. Health literacy is
significant for health as well as for socio-economic improvement since constrained health
literacy expands health care cost, present issue in instructing patients with chronic diseases as
well. All things considered, the significance of health literacy is more than having the option to
make clinical arrangements and read leaflets. Individuals need to understand and utilize health
data so as to pick a healthy way of life or to exploit preventive measures or to realize how to
look for clinical consideration, and so forth. There are numerous obstructions to use of health
care and to the appropriation of healthy oral health rehearses. These range from money related
issues, absence of access to suppliers and sufficient preventive consideration to a range of
natural, conduct, community and social components. Low health literacy is likewise one among
these components.
2. HEALTH LITERACY ININDIA
India is one of the biggest vote based system in the world yet with the health care services at
insignificant pace. Improvement in health care and its conveyance till date stays a matter of
grave worry for the legislature of India. Health communication incorporates vital planning
campaigns, and communication procedures through successful utilization of communication
apparatuses, expected to illuminate, advocate, convince and impact individual, family and
network choices that improve fitting strides towards a healthy living. Health communication
can add to all parts of disease prevention and health advancement and is significant in various
settings, including health proficient patient relations, people introduction to, scan for, and
utilization of health data, people adherence to clinical suggestions and regimens, the
development of general health messages and campaigns, the dispersal of individual and
populace health hazard data, that is, chance communication, pictures of health in the broad
communications and the way of life everywhere, the instruction of buyers about how to access
the general health and health care systems, andt he improvement of digital health applications.

3. D.R. Samji and M. Ganeshbabu
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Health communication has been instrumental in advancing health and forestalling a few
chronic diseases in a few regions. Through intuitive communication among the health care
suppliers over all levels with the patients, a compelling health plan can be accomplished which
is pivotal for healthy India. In this way Health education is worried about the aptitudes and
capacities of people, and the demands put on them by the health system. It has gotten practically
outlandish for a layman to understand the complexities of the clinical world with specialized
terms, super-specialty emergency clinics, drug specialists and the medicines. A refinement has
happened whereby patients are hesitant to get to this administration and progressively shows a
negative demand. Health communication and proficiency campaigns can separate this
indifferent feeling between a health specialist organization and the beneficiary by deliberately
focusing on and creating awareness among them to include in physical exercises that upgrade
the health system of the adults in the nation.
3. REVIEW OF LITERATURE
Bernardelli, et al. (2019) have additionally invalidated that the act of low physical activity is
ineffective for the useful improvement of older adults. These outcomes have additionally been
bolstered by different scientists, García-Pinillos, etal. (2019) who got more note worthy
enhancements in a HIIT- (High Intensity Interval Training) prepared gathering than a gathering
rewarded through customary low power persistent preparing.
Verena Menec, Judith, Chipper field and Raymond Perry (2004)examined the
association between health perceptions and control-upgrading methodologies in managing an
age-related test over which effort of control is likely conceivable. All the more explicitly, we
concentrated on how older adults manage troubles with relaxation exercises. The quest for
relaxation exercises takes on an especially significant job in later life.
Kim and Jung (2015),who found that health-promoting conduct has a solid and positive
connection with health observation, health awareness and abstract health status; and Brewer,
Robinson, Sumra, Tatsi, and Gire (2015) who revealed that religion and social help positively
affect current health perceptions, gloom and future health view points.
Jayantiand Burn (1998), three significant elements were identified with health
consciousness, which legitimately impacted preventive health conduct. They were health
esteem, health inspiration, and health information.
4. STATEMENT OF THE PROBLEMS
Health education also includes a set of skills to help to be better consumers of information, to
manages tress and conflict and to make better decisions in the face of conflicting messages,
thus assisting them to live healthier lives. A regular physical activity is necessary to sustain
fitness and health. Adults need to apply training principles - frequency, intensity, time and type
to achieve personal fitness goals. Physical activity insist individual fitness and this has to be
established based on the health-related components namely endurance, strength, flexibility,
cardio-respiratory fitness and body composition. By learning and applying these concepts,
adults can develop lifelong understanding and good habits for overall health and fitness. The
present study mainly focuses on the adult’s general and health-related physical activity
comparisons; it is relevant to identify the areas such as, health literacy, physical education,
fitness, physical exercise, health awareness and health promotion.
5. OBJECTIVES OF THE STUDY
The present article carry out following objectives are
• To identify the profile and awareness about physical activity and health literacy in
Adults in the Study area.

4. A Study on Physical Activity and Health Literacy in Adult Population with Reference to Kanyakumari District
https://iaeme.com/Home/journal/IJM 2376 editor@iaeme.com
6. METHODOLOGY OF THE STUDY
The present study is descriptive in nature using both primary data and secondary data. Primary
data were collected through interview schedule from the respondents in the study area.
Secondary data were collected from various journals, magazines, newspaper related website
and records of etc. the collected primary data were analyzed by using appropriate Statistical
tools like Simple percentage, ANOVA, Chi-square test.
6.1. Sampling Techniques
The study is based on simple random sampling technique. The researcher has collected the
primary data through survey fact investigation impact of physical activity and health literacy in
adult population with reference to Kanyakumari District. Kanyakumari District selected into 10
village,11 respondents from each village were selected on the basis of convenience sampling
techniques. Hence, the total sample size is restricted to 110 respondents for the study.
6.2. Pilot study
A pilot study was conducted with 20 samples selected from the study area. Based on the
response of the respondents, the questionnaire were modified and redesigned according to the
need and relevance of the study
Table 1 Profile and awareness about physical activity and health literacy of Respondents
Sl.
No.
Particulars Factors
Total Grand Total
Chi-square Test
T.N.R % T.N.R %
1 Age of the
adults
25 -35 Years 44 40
110 100
Chi-square Value 32.874
Table value at 5 % level 23.296
Sig 0.006
36 -45 Years 33 30
46 -55 Years 22 20
Above 55 Years 11 10
2 Gender of the
adults
Male 61 55.5
110 100
Chi-square Value 28.744
Table value at 5 % level 21.216
Sig 0.004
Female 49 44.5
3 Marital status Unmarried 47 42.7
110 100
Chi-square Value 26.372
Table value at 5 % level 26.136
Sig 0.005
Married 63 57.3
4 Education of
the adults
Secondary 15 13.6
110 100
Chi-square Value 27.454
Table value at 5 % level 23.196
Sig 0.003
Higher secondary 24 21.8
Graduate 46 41.8
Post Graduate 25 22.8
5 Occupational
of the adults
Business 31 28
110 100
Chi-square Value 22.874
Table value at 5 % level 26.186
Sig 0.002
Professional 29 26
Housewife 15 14
Student 23 21
Any other 12 11
6 Geographical
region of the
adults
Rural 31 28
110 100
Chi-square Value 26.154
Table value at 5 % level 25.366
Sig 0.003
Urban 47 43
Semi-Urban 32 29
7 Monthly
Income of the
adults
Below 10000 56 51
110 100
Chi-square Value 29.172
Table value at 5 % level 21.126
Sig 0.003
10000-50000 30 27
25000-50000 14 13
50000-100000 8 7
Above 100000 2 2
Sources: Primary data 2020.

5. D.R. Samji and M. Ganeshbabu
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The table shows the profile of respondents of adult and the knowledge about their health.
Out of total 110 respondents, 44 respondents belongs to the age group of 25-35 years, 33
respondents belongs to 36-45 years and minimum of 11 respondents belongs to above 55 years.
Maximum number of 61 respondents are male and minimum of 49 respondents are female.
The table reveals that 63 respondents out of 110 are married and 47 respondents are
unmarried.
It is clear the 46 respondents have completed graduate 26 respondents have completed post
graduate and 15, 24 respondents have completed secondary, higher secondary respectively.
The above table exhibits the occupational details of the adults that is 31 respondents are
doing business, 29 respondents are professionals, 15 respondents are house wife and 23
respondents are students.
Residential status of adults shows that 47 respondents belong to urban, 31 respondents
belongs to rural and 32 respondents are living in semi urban areas.
The above table shows the monthly income and financial status of adults that is out of 110,
56 respondents earn below 10000 as their monthly income, 30 respondents earn 10000-50000,
minimum of 2 respondents earn above 100000 as their monthly income.
Table 2 Mean and Standard Deviation for Effectiveness of Health Literacy
Sl.
No.
Effectiveness of health literacy Mean Std.Deviation Variance
1 Helps to understand prevention of accidents and injuries 2.36 1.383 1.129
2 Accurate information on health 2.66 1.257 1.769
3 Provoke to compare health information sources 2.18 1.457 1.355
4 Correct health information 2.24 1.550 1.655
5 Ability to judge the information source 2.16 1.414 1.538
6 Choose the right nutritional information 2.14 1.540 1.621
7 Choose food based on its nutrition facts 2.42 1.463 1.373
8 Prefer foods without preservatives 2.32 1.440 1.302
9 Apply about health issues in my everyday life 2.31 1.443 1.311
10 Discuss health issues with health providers 2.24 1.481 1.1 24
11 Provide all necessary personal health to the doctor 2.39 1.511 1.462
12 Clear all doubts from health provider 2.14 1.438 1.298
13 Share the health information to the family 2.31 1.441 1.405
14 Avoid risky behavior 2.31 1.442 1.247
15 Adhere to recommendation of physician 2.48 1.280 1.922
16 Know that early detection is necessary 2.45 1.225 1.719
Sources: Primary data 2020.
The empirical calculations obtained from the above table infers that, the mean score
identified for all the variables of effectiveness of health literacy considered for the study such
as ‘Helps to understand prevention of accidents and injuries, Accurate information on health,
Provoke to compare health information sources, Correct health information, Ability to judge
the information source, Choose the right nutritional information, Choose food based on its
nutrition facts, Prefer foods without preservatives apply about health issues in my everyday life,
Discuss health issues with health providers, Provide all necessary personal health to the doctor,
Clear all doubts from health provider, Share the health information to the family, Avoid risky
behavior, Adhere to recommendation of physician and Know that early detection is necessary’
seems to appear on the measuring scale ‘Neither agree Nor Disagree’ as the mean is greater
than 3 and less than 4. The attributes such as ‘Helps to understand prevention of accidents and
injuries, Accurate information on health, Provoke to compare health information sources,

6. A Study on Physical Activity and Health Literacy in Adult Population with Reference to Kanyakumari District
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Correct health information, Ability to judge the information source, Choose the right nutritional
information, Choose food based on its nutrition facts, Prefer foods without preservatives apply
about health issues in my everyday life, Discuss health issues with health providers, Provide all
necessary personal health to the doctor, Clear all doubts from health provider, Share the health
information to the family, Avoid risky behavior, Adhere to recommendation of physician and
Know that early detection is necessary’ deviates from the scale‘ Neither agree Nor Disagree’ to
‘Agree’, thus determining the standard deviation. This shows that the standard deviation
indicates that the factors are spread out over a wider range of values. As the standard deviation
is nearer to the mean, the above result explores the fact that the opinion statements of the adult
regarding their effectiveness of health literacy considered for the study are suitable for the
analysis.
7. SUGGESTIONS
• People with high rates of obesity, confounded by the side effects of medication, high
risk of chronic medical conditions and cardiovascular disease, diabetes are associated
with inactivity. There fore physical activity improves their health needs as the general
population have.
• Though health literacy is a global concern in this century where health care is moving
towards the patient centered approach. But poor health literacy is still a silent epidemic
that affects health outcomes holistically. Health literacy should be implemented from
schools so as to improve the physical activity of the adults nationally and globally.
• Volunteer to go with a friend or spouse to medical appointment. Take advantage of
existing communication tools and resources for patients, including standardized
questions to ask your doctor.
• Take advantage of existing feedback channels like public Web sites, community forums,
or suggestion boxes to request public health information. Try to share information,
stories, and trusted sources of health information with friends and family.
• Subscribe the health informative websites on Internet and social media tools. Insist the
local elected officials to propagate about the importance of health literacy in your
communities. Request information and services that are clear and easy to use to support
prevention and healthy living.
8. CONCLUSION
Unforeseen weakness in health literacy is related with unexpected frailty practices and results.
Despite the fact that anybody can have low health literacy, low health literacy is fundamental
to health inequalities as distraught or weak gatherings, especially those from impeded financial
foundations, debilitated individuals, more seasoned individuals, and transients and individuals
from ethnic minority bunches are most in danger. As an individual's literacy, language and
numeracy aptitudes are not fixed - they can be improved, and health literacy is in manageable
determinant of health. Nearby strategies to improve health literacy hence can possibly improve
health results all the more comprehensively, just as to diminish health inequalities. To be
powerful, be that as it may, health literacy strategies need to address the two people's capacities
and health and social consideration responsiveness–the capacity to serve individuals' needs,
paying little heed to singular capacity. Strategies that focus on expansive populaces and which
consolidate a specific spotlight on serving and connecting low health literacy populaces are
probably going to deliver the best profits in decreasing health inequalities.

7. D.R. Samji and M. Ganeshbabu
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